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Jetwing Hotels and BookingWhizz partners to launch best practices in digital marketing

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BookingWhizz, a global technology provider in CRM, digital marketing, sales and guest management for the leisure industry has collaborated with Jetwing Hotels to bring seamless digital experiences to its guests, partners, and stakeholders.

Headquartered in the UK with a footprint in Colombo, BookingWhizz offers total solutions that will boost revenue and enhance operational efficiency and ROI long term. With this state-of-the-art solution, hoteliers can take control over the booking process and turn their websites into a powerful sales tool, helping owners of any scale to increase inbound traffic and ultimately enhance foreign exchange earnings in the island. With extensive management experience, skills in the hospitality industry and a robust after-sales team, the company sets to bring the best in digital marketing capabilities to Sri Lanka.

Jetwing, a specialist in travel, tourism, and hospitality for close to 50 years manages properties around the island catering to travelers within and outside Sri Lanka. The group is dedicated to help guests’ ease of booking and investing in BookingWhizz’s user-friendly and powerful technology will facilitate this. The CRM solutions offered by BookingWhizzwill help to retain clients by harnessing data collected through profile management and providing hoteliers user friendly dashboard for metrics. Using the CRM data will assist personalization of client profile and target promotions better, converting first time guests to lifelong customers.

“Our flexible packages can be tailored to customer needs as we understand that every hotel is different and unique. With an increased booking pace with our powerful technology, we can support the economy with foreign exchange and help the industry bounce back faster” said Sutheash Balasubramaniam, Chairman at BookingWhizz Colombo. The company’s growing base of loyal and satisfied customers is a testament to its work in the industry. Offering impartial and up-to-date advice with the clients’ best interests at heart, continuously researching future trends, innovating on solutions is the company’s forte.

“We look forward to working together with BookingWhizz to provide an enhanced digital experience to all our guests. From Jetwing’s inception, we have always aspired to provide a legendary service, and this is another key area that we have been working on for a few years” said HiranCooray, Chairman of Jetwing Symphony PLC.

The partnership sets to provide leadership in digital marketing and to lead the industry with evolving standards of excellence. To explore the services of BookingWhizz, please call 0773 713 731 or 0768 014 959.



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Business

Berendina bags Silver at the CA Sri Lanka 56th Annual Report Awards

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From left: Sarath Chandra Fernando - Director-BMIC, Charith Fernando - Deputy Managing Director-BMIC, Saman Manatunga - Acting Head of Finance-BMIC, Dilhara Jayasinghe - Assistant Manager Compliance & Corporate Relationship-BMIC, Ranel T Wijesinha - Past President CA Sri Lanka, Jagath Godakanda – Chairman-BMIC, Chaaminda Kumarasiri – Chairman-Annual Report Awards Committee 2021 and Chamila Cooray - Alternate Chairperson-Annual Report Awards Committee 2021

Berendina Micro Investments Company Limited, better known as BMIC among its microfinance clientele and partners, won the Silver award at the 56th Annual Report Awards organized by the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka), under the category of Finance Companies and Leasing Companies (total assets up to Rs. 20 Billion). Over 70 companies, ranging from conglomerates, multinationals to non-profit organisations, and SMEs, were honoured at this year’s competition for their excellence in financial reporting. The gala event of this year held on 09th December 2021 at BMICH. Being the first Microfinance Company licensed by the Central Bank of Sri Lanka, BMIC is no stranger to this annual competition having won a prestigious Gold Award in 2017 and Merit Award in 2018.

The award from CA Sri Lanka is the fourth award to be won by BMIC during the financial year 2021, having won 3 international awards, namely, ‘The Best Microfinance Company in Sri Lanka’ and ‘The Best Agricultural Lending Company in Sri Lanka’ awards from the UK based Global Banking and Finance Review magazine as well as ‘Donor’s Choice Award’ at the international competition conducted by SCALE Green Creative Adaptation Awards in USA in 2021. Focused on poverty alleviation, BMIC as a Microfinance Institution (MFI) extends micro-credit facilities and enterprise development services that ensure long term sustainability and growth of business ventures of its clients, providing loans at the lowest interest rate compared to other MFIs in Sri Lanka. At present, BMIC manages a loan portfolio of over Rs. 3.1 billion and an annual turnover exceeding Rs. 900 million. It supports well over 70,000 microfinance clients through its 30 Branches in 11 districts. The CA award bestowed on BMIC is another testament to its commitment in continuously supporting its clients to overcome the obstacles during difficult times, while preserving its transparency in reporting, corporate governance, sustainability and social responsibility.

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SLIC repositions Business Club insurance with more focus on SMEs

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Sri Lanka Insurance last week announced repositioning of its Business Club insurance, a trade insurance policy which provides a comprehensive business insurance solution to fit for the diverse insurance need of small and Medium enterprises (SME).

“According to the Export Development Board of Sri Lanka SMEs are considered to be the backbone of the economy with a contribution up to 52% of the GDP. SMEs play a crucial role to battle the poverty in the country providing employment opportunities for the youth as the SMEs does not require capital than large firms. Further SMEs increase tax bases much quickly when compared to large firms,” an SLIC news release explained.

“Recognizing the importance and vital contribution made to the economy by SMEs, Sri Lanka Insurance went back to the drawing board to refine the “Business Club” comprehensive insurance solution to cater to the unique requirements of the businesses,” it said.”

“Therefor the insurance solution was developed to reinforce the success and safety of the businesses.”

The insurance plan will provide protection for any businesses be it retail, grocery store, supermarket, pharmacy or any other covering many perils inclusive of environmental dangers such as floods, cyclone, fire, lightning as well as other factors such as breaking and burglary, SLIC explained.

The release further said an array of main covers are available for businesses inclusive of fire and/or lightening, explosion, malicious damage, aircraft damage, earthquakes along with the free covers such as cost of removal of debris, loss of rental, architect, surveyors, consulting engineering fees, cost of alternative accommodation etc..

A range of additional covers are also available at an additional premium for businesses to choose. Money insurance during transit and while at premises, accidental breakage of glass cover, sign board cover, electronic equipment all risk cover are among the many additional covers offered.

Interested parties who’d like SLIC to assist in developing an insurance solution that covers the business risks can contact SLIC call center on 011 2 357 357.

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German fruit and tea importers stresses importance of packaging

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Jan Paul Bethke, a leading German importer of Sri Lankan fruits and tea, at a recent

EDB-organized event, urged Sri Lankan agri-product exporters to practice effective and superior packaging if they are to be successful in terms of capturing markets in Europe.

“If you package your product well, include a QR code (incorporating extensive details such as the farmer who grew products), and convey a personalized story, customers in advanced markets such as Germany and Europe would develop an affinity with your products”, Bethke noted.

He made these remarks at a Jan. 12 forum forum organized by the Sri Lanka Export Development Board (EDB) on packaging and value addition strategies to enhance Sri Lanka’s agri-product exports to Germany, an EDB news release said.

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