By Sanath Nanayakkare

Whoever coined the term soft power, defining it as a country’s ability to influence others without resorting to coercive pressure, Korea is arguably mastering the art like no other country.

The Korean cultural and entertainment wave has attracted millions of fans across the world. regardless of whether they can speak or understand Korean. They support favourite K-Pop artists and largely enjoy Korean entertainment programmes. This is a predominant prevalence here in Sri Lanka too.

When such a groundbreaking feat was accomplished by some individuals in Korea, their astute governments picked up the trend, primed the game and ran with it to bolster their international reputation. For the Republic of Korea , it was not just K-Pop reaching the corners of the world; they saw the potential of turning it into a soft power and enhancing the nation’s ability to attract prospective partners and establishing Korean culture as a way of living even in countries like the United States of America.

The Korean master chef who flew all the way to Colombo from Korea for the K-Food festival Pic by Nishan S. Priyantha

Today Korea is nimbly threading a double weave on its soft-power fabric by promoting the country’s authentic cuisine in foreign countries.

Amid these developments, the Korean ambassador in Sri Lanka, Miyon Lee and her staff presented a ‘K-Food Showcase’ at her residence in Horton Place, Colombo recently, having flown in a master chef from Korea, which showed the strong emphasis they placed on this exercise.

Welcoming those who were part of the ‘K-Food Showcase’, the Korean ambassador said, “We all love to share food and make friends. It is a universal nature, because food is the bridge between body and soul, connecting societies and cultures. Every family boasts of its own secret recipes, and every nation and culture take pride in its own food and dishes. Just like Pol Sambol is for Sri Lankans, for Koreans, Kimchi is one of the traditional dishes that cannot do away with. There are more than 400 ways to make fermented vegetable dishes. But the spicy Kimchi we enjoy today was developed after chili pepper was first introduced in the 17th century. We make our own food by importing and adopting new ingredients and new methods from abroad.”

“Koreans love to eat, and love to watch eating as you may have guessed from Korean dramas and movies or YouTube. You may have wondered what they are eating and what they taste like. Thanks to the spread of K-culture worldwide, K-food has also become one of the trendy items to experience,” she noted.

The guests at the event got the opportunity to try dishes most often seen in Korean dramas and movies and enjoy first-hand their unique textures and flavors.

According to ambassador Miyon Lee, K-food is still an evolving trend, being created through adoption and adaptation, through their creative blend of tradition and modernity, uniqueness and universality, just like human society and culture.

A GKS ( Global Korean Scholarship) Alumni member in Sri Lanka who has spent many years in the Republic of Korea told this journalist that at first it was not easy to for her to get used to Korean food but after some time she ended up being a passionate eater of Korean delicacies given the food’s authentic taste and nutritional value.

The Sri Lanka Gem and Jewellery Association (SLGJA) the apex body and the voice of the country’s Gem and jewellery industry, with great pride and respect extends heartfelt congratulations to His Excellency on being sworn in as the 9th President of the Democratic Socialist Republic of Sri Lanka.

SLGJA is built on a vision to empower Sri Lanka’s Gem and Jewellery industry through innovation and sustainability superiority which aims to generate global recognition whilst upholding the rich heritage for future generations. The Association’s mission is to alleviate Sri Lanka’s Gem and Jewellery Industry through etical practices, facilitate market access, advocate sustainable sourcing nurture talent for the industry’s continued growth, global competitiveness and socio-economic contribution. Functioning as the advocate for Sri Lanka’s Gem and Jewellery sector, the SLGJA lobbies the industry related concerns to governmental and other related bodies. SLGJA is also the organizer of FACETS Sri Lanka International Gem and Jewellery Show over 31 years which is now the cornerstone for the industry players, fostering collaboration, innovation and international partnerships.

As an industry that has long been an integral part of Sri Lanka’s rich cultural heritage and economic strength, we are confident that under HE’s visionary leadership, our nation will continue to thrive and reach new heights of prosperity. His commitment to progress, national unity, and the well-being of all Sri Lankans aligns closely with the values and aspirations of the Gem and Jewellery sector, which remains a foundation of both the country’s identity and its economy.

Insightful discussions that were held with His Excellency and senior members of the party before the elections, where the party understood the unique challenges and opportunities faced by the gem and jewellery industry has given great confidence in HE’s leadership and the bright future that lies ahead for the Gem and Jewellery sector.

The gem and jewellery industry plays a vital role in enhancing Sri Lanka’s global reputation. SLGJA is eager to work closely with HE’s administration to further develop and promote this key industry. Together, more opportunities for sustainable growth could be created, increasing the international competitiveness, and ensure the long-term success of the industry for future generations.

SLGJA is confident that HE’s administration will continue to take progressive steps to support and strengthen industries that contribute significantly to the national economy. The SLGJA stands ready to assist in any initiatives that foster economic development, promote exports, and elevate Sri Lanka’s standing as a global leader in the gem and jewellery trade. (SLGJA)