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‘Increasing number of Lankan women unaware of job openings in tourism’

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The panel discussion in progress

By Ifham Nizam

More women reported that they were not aware of job opportunities in the tourism sector, a study conducted by Australia’s Market Development Facility (MDF) in collaboration with the Sri Lanka Tourism Alliance (SLTA) reveals.

According to the study, 44% of the 453 respondents said a male member of the family, father or spouse, has a primary influence on employment choices. However, 31% stated that significant external influence didn’t affect their ability to make independent employment decisions.The SLTA, together with MDF, hosted a forum titled, ‘Women in Tourism: Advocate, Engage, Achieve’, recently at the Blue, Hilton Colombo, with tourism industry leaders on co-creating solutions to increase women’s participation in the tourism industry.

Speaking at the occasion, Tourism Alliance, Chair Malik J Fernando stressed: ‘We believe that by harnessing the insights from this research, we can drive meaningful progress towards achieving gender parity while embracing diversity and inclusion within the tourism sector.’

Fernando added; ‘Through collaborations and collective action, we aim to create a more equitable industry that benefits businesses, employees and society at large.

‘The global ratio in women’s participation in the tourism sector is around 40% and in Europe even more. In Sri Lanka it’s less than 9 per cent.’

MDF’s Research’s, Impact Measurement and Inclusion Coordinator, Isuri Munasinghe told The Island Financial Review that Sri Lanka’s tourism sector faces a significant labour shortage due to migration and shifts to other industries for job security. Recognizing that women make up only 10% of total employment within the sector, MDF sought to delve deeper into uncovering not only the causes but also the missed opportunities within the labour force.

Munasinghe added: ‘Our aim was to present these findings to the broader industry and collaborate with them to develop scalable solutions.

‘While factors, such as, stigma, long working hours and poor work-life balance are commonly cited as deterrents for women entering the tourism workforce, through the conduct of scientific research we could confirm if these were indeed the primary causes.

‘We engaged with women both within and outside the industry to gain insight into the real issues that either attract or discourage them from pursuing careers in tourism.

‘Our study revealed that while stigma surrounding women in the industry is widespread, it is the lack of awareness about available job opportunities and career paths that truly dissuades women from considering tourism as a viable employment option. Additionally, we found regional variations in the perceived level of stigma associated with women working in tourism, with women from certain regions, such as, Uva, North Western, and Central Provinces, showing more interest in joining the industry compared to those from the Western and Southern Provinces.

‘Furthermore, our research highlighted the enduring preference for word-of-mouth as the primary method for women to seek job opportunities. This underscores the importance of enhancing employee satisfaction and retention to attract greater women participation in tourism.

‘MDF is pleased that our findings have resonated positively with the industry and we eagerly anticipate collaborating with businesses to invest in scalable solutions.

‘In terms of the next steps, MDF is looking forward to collaborating with the private sector to increase women’s participation in Sri Lanka to address the underlying issues.’

Chief People Officer, Dialog Axiata PLC Chandi Dharmaratne, said that in the ICT sector the ratio is better and one could even see nearly 49% of the females working in the BPO sector and around 35% in the ICT sector. “However we need to see more middle level female employees in the ICT sector, she said.

Managing Director, Jetwing Travels, Shiromal Cooray, said that there are hardly any female tour guides in Sri Lanka, mainly because they cannot move away and come back home when there is a long tour that stretches for around 7 to 14 days. She also said that there was a cultural stigma but thankfully this is now reducing.

Dr. Paul Zeccola, First Secretary (Political and Economic) of the Australian High Commission in Sri Lanka, was the Guest of Honour. Delivering the keynote address, he highlighted that Australia is proud to be a part of the recovery of the tourism sector that holds much potential for investment and the growth of Sri Lanka. He added that the longstanding partnership between Australia and Sri Lanka is to build inclusive business models that strengthen women’s economic participation.

The event also featured a panel discussion which examined challenges and solutions for integrating more women into the industry, followed by an interactive question and answer session. The panel comprised Shiromal Cooray, Managing Director, Jetwing Travels, Manesh Fernando, General Manager, Hilton Colombo, Chandi Dharmaratne, Chief People Officer, Dialog Axiata PLC and Mathi Thayanan, Tourism Country Team Coordinator, MDF Sri Lanka. The forum was facilitated by Dinushka Chandrasena.

The industry-leading panel shed light on some of the most pressing issues faced by the industry, followed by suggested strategies for fostering an inclusive workplace that unlocks the full potential of the diverse talent available in Sri Lanka.

MDF Sri Lanka Country Director Maryam Piracha further added that, “MDF is committed to strengthening partnerships that champion women’s engagement in the tourism sector. We aim to work with the private sector to encourage inclusive practices that combat negative perceptions and provide new opportunities for women. MDF is confident that this initiative will encourage the industry to embrace inclusive business strategies, enhancing business competitiveness while creating new avenues for women’s advancement.”



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Arvind Subramanian: Why hasn’t Sri Lanka’s democracy acted as a hedge against economic chaos?

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Dr. Arvind Subramanian

In a sobering and intellectually provocative lecture delivered yesterday at the Central Bank of Sri Lanka, Dr. Arvind Subramanian, former Chief Economic Advisor to the Government of India, posed a “haunting” question to the nation’s policymakers: Why has one of the world’s oldest democracies outside the West failed to leverage its political system to ensure economic stability?

Titled ‘Reviving Growth While Maintaining Stability,’ the lecture moved beyond technical prescriptions. Dr. Subramanian, now a Senior Fellow at the Peterson Institute for International Economics, admitted that his experience with the complexities of the Indian economy had made him “humble and somber,” leading him to focus on the broader socio-political structures that dictate a nation’s fate.

Dr. Subramanian argued that in India, democracy acted as a vital pressure valve that prevented both extreme political violence and economic chaos. He noted that while the process of nation-building is historically violent – citing the West’s decimation of populations and China’s estimated 40–75 million deaths between 1950 and 1976 – India managed to maintain a relatively low degree of mass violence.

“Democracy had a key role to play in that,” he asserted. “It is one of India’s major achievements.”

The speaker extended this logic to the economic sphere, suggesting that Indian democracy created a “societal demand” for low inflation.

In India, he noted, there is a pervasive political belief that if inflation crosses the 5 percent threshold, the government is likely to lose the next election. This political accountability forced the Central Bank and the State to maintain macro-stability.

The crux of Dr. Subramanian’s address was the “intellectual puzzle” of why Sri Lanka, which received universal franchise well before India, did not experience the same stabilising effects of democracy.

He presented two charts that he described as “haunting.” The first revealed that Sri Lanka has spent 60 percent of its time under IMF programmes, indicating a state of “perennial macro-economic stress.” In contrast, India has not sought an IMF programme in the 35 years following its 1991 reforms.

“Why does Indian society demand low inflation and macro-stability, while the same doesn’t happen in Sri Lanka?” he asked. Despite its long democratic tradition, Sri Lanka has consistently seen higher inflation and greater financial instability than its neighbour.

Dr. Subramanian also highlighted a stark difference in how both nations treat foreign capital. Pointing to data on external debt stock as a share of Gross National Income (GNI), he illustrated that Sri Lanka has been consistently and significantly more reliant on foreign capital than India or China.

While some argue that Sri Lanka’s small size necessitates a reliance on foreign capital, Dr. Subramanian remained unconvinced, noting that India also suffered from low domestic savings for decades but chose a more cautious path.

“India has been much more cautious in opening up to foreign capital,” he explained. While foreign capital can drive growth, it brings the “downside of risk and volatility” as capital flows in and out – a reality that came to haunt Sri Lanka in recent years through its high exposure to foreign currency-denominated debt.

The lecture concluded not with a list of “1, 2, 3 points” for recovery as the wider audience had expected, but with a challenge to the Sri Lankan intelligentsia. If democracy is meant to be a safeguard against political and economic disorder, the breakdown of that mechanism in Sri Lanka requires deep introspection.

“Different societies differ,” Dr. Subramanian concluded. “But if democracy had a key role in avoiding volatility in India, why shouldn’t it have been so in such an old democracy as Sri Lanka? It is worth pondering over,” he said.

By Sanath Nanayakkare

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HSBC kicks off ‘Clean Waterways’

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HSBC will launch ‘Clean Waterways’ in partnership with the Beira Lake Restoration Task Force that was convened by the Governor of the Western Province to restore Beira Lake. HSBC in partnership with Clean Ocean Force will build and operate two solar powered, zero emission, waterway cleaning boats, which are the first of their kind in Sri Lanka. They will be used extensively in support of restoring the Beira Lake ecosystem and its surrounding environment.

Once a picturesque centerpiece in Colombo, Biera Lake is now suffering from significant pollution. Urbanization and lack of effective waste management practices have led to large volumes of plastic and floating organic debris, untreated sewage and industrial effluents contaminating the water. Resultant algal blooms, unchecked hyacinth growth and water stagnation further give the lake a detrimental odour and appearance. The pollution has degraded water quality, harmed aquatic life posing health risks to residents living in proximity by attracting disease-carrying fauna.

The Biera Lake Restoration Task Force was convened by the Governor of the Western Province with the purpose of delivering cleaner waterways in the urban environment. It is vital to educate and support change for communities that reside near the Beira Lake. To achieve this, a dedicated community outreach programme will reach over 5000 wider residents through awareness building and education which is anticipated to reduce ‘waste at source’.

Mark Surgenor, Chief Executive Officer, HSBC Sri Lanka stated “With over 130 years presence in Sri Lanka, HSBC understands the importance of Beira Lake to Colombo’s urban environment. Supporting cleaner waterways is a vital step towards restoration of that environment. Through this first ever public-private partnership, multiple stakeholders are coming together to work towards restoring this iconic lake. We have committed to support the Beira Lake Restoration Task force, not just with the much-needed funding, but also bringing best practices through our experience with similar projects in other markets that we operate in. The community outreach programme planned alongside the project is a critical step towards making this impact sustainable. HSBC has always been at the forefront of innovation in Sri Lanka and we look forward to continuing that for our next 130 years here”

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CORALL Conservation Trust Fund – a historic first for SL

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From left to right – Nigel Bartholomeusz (Director – EFL), Chanaka Wickramasuriya (Trustee), Palitha Gamage (Trustee), Dr Shamen Vidanage (Country Representative – IUCN), Ms. Deshini Abeyewardena (Chairperson – EFL), Nishad Wijetunga (Trustee), Dr. (Ms.) Nishanthi Perera (Trustee), Prof. (Ms.) Sevvandi Jayakody (Trustee), and Nalin Karunatileka (Trustee)

Sri Lanka has moved to strengthen the financial backbone of its marine conservation efforts with the establishment of the country’s first CORALL Conservation Trust Fund, a landmark initiative that positions coral reef protection firmly within the framework of sustainable finance and long-term economic value creation.

The Trust Deed establishing the CORALL (Conservation of Reefs for All Lives and Livelihoods) Conservation Trust Fund was signed on December 31, 2025, by Environment Foundation (Guarantee) Limited (EFL) as Settlor together with the inaugural Board of Trustees. The Fund is designed to support the conservation of Pigeon Island National Park, Bar Reef Marine Sanctuary and Kayankerni Marine Sanctuary, along with their associated seascapes—areas that are central not only to marine biodiversity but also to fisheries, tourism and coastal protection.

From a business and policy perspective, the Trust Fund represents a decisive shift away from short-term, donor-driven conservation projects towards a structured and enduring financing mechanism. It is a key component of the Sri Lanka Coral Reef Initiative (SLCRI), a six-year national programme funded by the Global Fund for Coral Reefs and implemented by the International Union for Conservation of Nature (IUCN), but critically, the Trust itself is structured to continue well beyond the project’s lifespan, offering a permanent vehicle for mobilising state, private sector and international sustainability-linked funding.

Coral reefs within the three targeted seascapes have been increasingly degraded by destructive fishing methods such as blast fishing, overfishing, coastal pollution, unregulated tourism and unplanned coastal development. These pressures carry significant economic consequences, undermining fish stocks, tourism revenues and the natural coastal protection that reefs provide. Project partners note that a major driver of this degradation is the limited understanding among communities and institutions of the true economic value of coral reefs as natural capital that underpins livelihoods and resilience.

EFL, as an implementing partner to IUCN, played a central role in shaping the Trust’s institutional and financial architecture. It carried out a comprehensive legal, policy and institutional review, provided recommendations on the structure of Conservation Trust Funds, and drafted both the Trust Deed and an operational manual embedding governance, accountability and transparency safeguards. These features are seen as critical in building investor and donor confidence, particularly at a time when environmental, social and governance (ESG) considerations are increasingly influencing capital flows.

The Board of Trustees, selected by IUCN and the SLCRI National Steering Committee following a public call for applications, brings together expertise from investment banking, commercial banking and marine science. The Trustees—Palitha Gamage, Prof. (Ms.) Sevvandi Jayakody, Nalin Karunatileka, Dr. (Ms.) Nishanthi Perera, Chanaka Wickramasuriya and Nishad Wijetunga—will oversee grant funding for conservation and restoration proposals submitted by Special Management Area Coordinating Committees, while also ensuring robust monitoring and evaluation to safeguard long-term financial and ecological sustainability.

“This marks a significant step in sustainable financing to conserve coral reef ecosystems which are critical for marine biodiversity conservation, coastal protection, climate resilience, and the livelihoods of coastal communities, said Dr. Shamen Widanage, Country Representative of IUCN Sri Lanka, highlighting the wider economic and social returns expected from the initiative.

EFL chairperson Deshini Abeyewardena said the Trust Fund reflects a broader shift towards innovative financing models for environmental protection.

“EFL is honoured to have been selected by IUCN to implement this landmark initiative. The establishment of the CORALL Conservation Trust Fund reflects EFL’s long-standing commitment to advancing environmental justice through strong governance, legal safeguards and innovative financing mechanisms. As Sri Lanka faces increasing pressures on its marine ecosystems, this Trust provides a credible and transparent platform to secure sustained investment for coral reef conservation, she said.

By Ifham Nizam

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