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Impetus to Rotary and Ministry of Health partnership to eliminate cervical cancer

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Launch of WHO global strategy

Seventeenth November 2020 marks a historic milestone, with the World Health Organization (WHO) officially launching its global strategy to accelerate the elimination of cervical cancer as a public health problem , targeting the period 2020-2030. This is the first time the world has committed to eliminate a cancer. As WHO has observed “Cervical Cancer is a preventable and curable disease as long as it is detected early and managed effectively”.

The Rotary Club of Colombo, in the second phase of its 15 year Cancer Prevention and Early Detection Project, launched its Cervical Cancer Elimination Project in 2019 in partnership with the Ministry of Health . Today, to commemorate the November 2020 WHO formal launch landmark, monuments in the capital, namely Colombo Town Hall and other prominent landmarks will be illuminated in the colour teal to depict cervical cancer awareness. This would be a display of solidarity by Sri Lanka with a historic global commitment to eliminate cervical cancer, and will be showcased globally as part of the WHO event , accompanied by the illumination of iconic monuments in various regions of the world. Today’s launch of the WHO strategy , gives impetus to the far reaching Rotary initiative in partnership with the Ministry of Health to fight cervical cancer, with the challenging goal of eliminating cervical cancer as a public health problem by 2030,

While local and global events , primarily the Covid-19 pandemic, delayed the launch of this life saving project , it is now targeted for early 2021 with the installation and commissioning of advanced technology HPV DNA screening equipment for early detection of cervical cancer , located regionally to reach out to areas with low coverage. This would be simultaneously accompanied by relevant capacity building of healthcare personnel focussing on behavioural change, and publicity campaign to build social awareness. Two buses for mobile screening would also be made available to facilitate greater reach to target high risk groups in the interior areas. This major project is funded with a global grant from The Rotary Foundation together with a number of Rotary Clubs across the world , and project partner Rotary Club of Birmingham ,Al, USA.

The strategy adopted by WHO in 2020 is reflected in the approach taken by the Ministry of Health Sri Lanka in partnership with Rotary, of targeting elimination of cervical cancer as a public health problem through 3 main pillars-Prevention through HPV vaccination , which will be taken on by the Ministry of Health, and which offers long term protection against cervical cancer. Rotary’s involvement would be in the facilitation of screening and early detection of cervical cancer in the 35 and 45 year old females, thus enabling early detection and treatment of pre-cancerous lesions which would prevent a pre cancer developing into a cancer. The third pillar would be the treatment for those diagnosed with invasive cancer , which could save those lives, while palliative care would address the pain and suffering and aim at mitigating this. Rotary’s ongoing partnership of over 15 years with National Cancer Control Programme of the Ministry of Health , focussing on screening and early detection and prevention of breast cancer and cervical cancer , motivated Rotary, with this long experience, to come forward, and focus on cervical cancer – being preventable , and curable if detected early and treated.

The WHO strategy targets 90% of girls to be fully vaccinated with the HPV vaccine before the age of 15 years, with a target of 70% of women being screened using a high performance test at 35 years and again at 45 years , and 90% of women identified with cervical cancer to receive treatment(both pre cancer and invasive cancer). In this respect Sri Lanka is on the right path with the HPV vaccination of 10 year old girls already close to the target. The well structured healthcare system in Sri Lanka effectively facilitates reaching the target group for screening and early detection of cervical cancer , which, with the support from Rotary, would address the present low coverage, and target an increase upto 70-80% coverage. With results being measurable and monitoring and evaluation systems being upgraded , including population based cancer registries , such a focussed strategy spearheaded by the Govt of Sri Lanka in partnership with Rotary, would make elimination of cervical cancer as a public health problem an achievable goal.

WHO states in its communique launching its strategy , ” Cervical cancer stands as one of the world’s greatest failures, but through strong action and aligned intervention, elimination is within reach for all countries. The technology and tools exist to prevent this disease , along with proven measures for early diagnosis and treatment”.

Rotary, in partnership with the Ministry of Health is focussed on this challenging and lifesaving goal which will be a historic milestone in disease prevention. In the words of WHO Director General, “We can eliminate cervical cancer and make it a disease of the past”.

 

 



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Hemas Consumer strengthens portfolio with L’Oréal partnership in Sri Lanka

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Hemas Consumer, the leading manufacturer and distributor in Sri Lanka’s beauty and personal care sector has strengthened its portfolio of offerings in a groundbreaking partnership with the world’s number one beauty company, L’Oréal. With this partnership Hemas Consumer obtains distributor rights to leverage its sales network and innovative marketing approaches in taking L’Oréal’s wide range of beauty and personal care brands across Sri Lanka.

Commenting on the new partnership, Sriyan de Silva Wijeyeratne, Managing Director, Hemas Consumer & Executive Director Hemas Group said, “We have spent over fifty years building successful and strong consumer brands in Sri Lanka. In keeping with our promise of consumer delight and trust, we are elated to partner a world-class cosmetics group like L’Oréal expanding our existing portfolio with the world’s most sought-after beauty and personal care products.

We are well equipped in our distribution process with island-wide sales channels to serve all parts of the country. I believe this partnership will revolutionize Sri Lanka’s beauty care industry and more prospects await as we continue to look ahead with L’Oréal.”

Sabrina Esufally, Director Business Development and Innovation at Hemas Consumer said, “This partnership will enable Sri Lankans to access the iconic brands and solutions created through years of research and innovation by L’Oréal. In the fast evolving and dynamic beauty industry, the combined strength of Hemas’s local heritage and penetration, and L’Oréal’s global technology and trust is the perfect recipe for consumer delight.”

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DFCC Bank supports industrial excellence by partnering CNCI Achiever Awards

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DFCC Bank PLC, stepped up once again for the 3rd consecutive year to partner with the Ceylon National Chamber of Industries (CNCI) as the principal sponsor and official banking partner of the CNCI Achiever Awards 2020.

The CNCI Achiever Awards was held for the 19th consecutive time to recognize the outstanding efforts of exceptional performers who have molded their respective industries with innovative solutions, while overcoming challenges and meeting the demands of their clientele. This year, the event was recently held under strict health guidelines at the Galadari Hotel in Colombo. 

Commenting on the sponsorship, Chief Executive Officer of DFCC Bank PLC Lakshman Silva stated, “We are pleased to have partnered with the Ceylon National Chamber of Industries (CNCI), as the Main Sponsor and Official Banking Partner of the 19th CNCI Achiever Awards 2020. DFCC is honored to partner in reconciling successful Sri Lankan businesses from various industrial sectors. Our partnership with this prestigious awards programme aligns seamlessly with our commitment to foster and reward industrial growth across the country and support local entrepreneurs in MSME & SME sectors.”

 

 

 

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Lanka SSL triumphs with National Gold and Top Ten Awards

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CNCI Achiever Awards 2020

Lanka Special Steel Limited (Lanka SSL), a trusted name in wires and a fully-owned subsidiary of E B Creasy & Company PLC, was recently awarded the coveted National Gold Award under the Extra Large category in the Manufacturing Sector at the Achiever Awards 2020 for Industrial Excellence.

The annual event organized by the Ceylon National Chamber of Industries (CNCI) was held in March 2021 at Colombo, and celebrated some of the leading industrialists in the country for their tremendous and continued efforts in uplifting and promoting quality standards, productivity, growth and strategy, R&D, employee welfare and others whilst contributing to both the society and economy at large.

‘We are immensely proud to have been recognized with two very prominent awards at this year’s CNCI Achiever Awards. It is a huge leap from just winning a Merit Award the last time around, and this incredible achievement certainly reflects our highly ambitious plans to strive for continued excellence. We would like to thank our valued customers and all stakeholders. We are grateful to our hardworking and committed staff at Lanka SSL who have made this possible,’ said Pravin De Silva, CEO of Lanka SSL.

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