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Ideal Motors and Ideal First Choice breaks new ground in Sri Lanka offering industry-first free insurance cover

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Ideal Motors Pvt Ltd and its subsidiary Ideal First Choice Pvt Ltd (part of the Ideal Group of Companies) have pioneered an insurance reward scheme free of charge, an industry first for vehicle owners who continue to avail services from both Ideal Motors and Ideal First Choice workshops. The Ideal Motors main workshop located in Ratmalana, exclusively undertakes repairs and services for Mahindra vehicles and the eleven Ideal First Choice Workshops located island wide undertake repairs and services for multi-brand vehicles including Mahindra vehicles.

Founder and Chairman of Ideal Group Mr Nalin Welgama stated: “We are delighted to reward our customers with free personal accident insurance cover, a first time event in Sri Lanka’s automobile market. At Ideal Group, we are constantly providing innovative solutions to our loyal customers. We believe vehicle owners of any brand should be honored with this reward, for choosing to service their vehicles with us. We have partnered with the highly reputed and trusted Allianz insurance Lanka Pvt Ltd for this initiative”.

Labour services of more than Rs. 4000 carried out at any of the Ideal Motors and Ideal First Choice Workshops are eligible to a free personal accident insurance cover valued to a maximum of Rs 400,000. The insurance cover offers a range of benefits including accidental death, total and/or permanent disablement, accidental death due to an accident as a passenger in a car, rider on a bike, funeral benefits, medical expenses and daily hospital cash allowance. Loss of life and/or disability due to an accidental death covers up to a sum of Rs 400,000. The sum of Rs 40,000 will be covered as funeral expenses and medical expenses of up to Rs 40,000 irrespective of hospitalization at a government hospital or a private hospital. The personal accident cover will not cover hospitalization due to natural causes or other unrelated illnesses.

About the Ideal Group

With over three decades of disrupting the local automotive and after-market solutions industry, Ideal Holdings and Ideal Group is a truly Sri Lankan Group of Companies leading the way in Sri Lanka. The Group’s strength consists of over a 1,000 team members and boasts turnover of more than Rs. 20 billion annually. As a pioneer, Ideal Group specializes in assembly, import and distribution of motor vehicles and multi-brand spare parts, automotive after sales services.

In Q2 FY19 Indian giant Mahindra Finance announced the investment of Rs. 2 billion till Q4 2021 increasing its stake in Ideal Finance to 58.2%. Through Ideal Finance, the Group focuses on Finance and Real Estate services, logistics and a plethora of services uplifting economical standards and enabling every citizen in the country.

Ideal Group holds the sole authorized distributor rights of Mahindra motor vehicles and motor cycles in Sri Lanka and the co-ownership of Sri Lanka’s “first automotive assembly and production plant” in Welipenna, which is a bi-product of the joint venture between Ideal Group and India’s automotive giant, Mahindra and Mahindra. In 2019, a Rs. 3 billion investment made way for a state–of–the-art assembly plant in 2019 forming Mahindra Ideal Lanka (Pvt) Ltd in which Ideal Group holds an ownership of 65%. With its capacity to manufacture 5,000 vehicle units per annum, the assembly plant is expected to export vehicles to the South Asian countries and continue to stamp the global footprint. It is also the nucleus of KUV100 NXT, the first ‘Make in Sri Lanka’ SUV car introduced.

Following a service first philosophy, the Group claims a large footprint across Sri Lanka with its island wide network of Ideal sales showrooms, after market, genuine spare part dealers, multi brand workshops, tyres, and premier workshops.



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Business

Seylan Bank offers amazing discounts for Avurudu

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With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.

The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.

“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”

The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.

 

 

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SLIM elects new president and EXCO at 51st AGM

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The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.

The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.

Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.

The newly appointed Executive Committee comprises ten experienced marketing professionals:

SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.

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OPPO launches Avurudu song to spread seasonal cheer

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OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.

The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.

CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”

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