Connect with us

Business

HRM2 by Enfection – digital blueprint for human resource professionals

Published

on

Colombo-based marketing transformation company, Enfection, reaffirms its commitment to providing in-demand specialised tools through its human resources service, HRM2. The award-winning firm’s Human Resource Management (HRM) solution converges HRM and Marketing, providing a 360-degree blueprint on employer branding, recruitment, and retention – with solutions that help achieve both short and long-term goals so that organizations can realize their growth potential with the right people in place.

The last few years have had a drastic impact on the role of HR, compounded further by the onset of the COVID-19 pandemic, with companies having to react rapidly to constantly evolving scenarios. However, with Sri Lanka tipped to be the new regional hub for both knowledge and employment, the demand for human resources is predicted to be back on the rise.

This in turn translates into an increase in competition for talent in industries such as IT, hospitality, and apparel, among others. In the IT industry alone -with FDIs and offshore servicing now gaining traction-, the challenges in filling vacancies for IT professionals is fast becoming the primary reason for stagnating business growth. As a result, employer branding is essential in attracting ideal candidates through an inbound talent sourcing plan, so that potential employees can apply directly; as opposed to the company investing in outbound recruitment.

Creating an inbound funnel for recruitment calls for the convergence of:

Talent lead generation

Integrated technology and learning

Always-on employer branding approach

HRM2 by Enfection provides a comprehensive offering, bringing together the best of digital knowledge, branding, and understanding of human behavior, to provide clients with the branding strategy, technology (tools), and recruitment (conversions) that enable both HR professionals and organizations to solve their recruitment, retention, and learning needs.

HRM2 mines various micro-moments of a potential employee’s digital journey, looking at how they engage with a brand in order create top-of-mind recall; even when they are years away from the job market. This is where it is essential to have a holistic ‘always on’ employer branding strategy that touches on each point of the journey – especially in a competitive market such as Sri Lanka.

“More often than not, HR and Marketing teams tend to work in silos, as both have varying levels of objectives,” explained Saliya Withana, Co-Founder/CEO at Enfection. “This is where working with a partner that understands the psyche of potential employees and how to communicate with them matters.”

“An ideal marketing partner for an HR team needs to have the necessary expertise, experience, and technology, to drive an employer branding and recruitment strategy, which will also be more cost-effective in the long term. This will help organizations focus on core business functions,” he added.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Wing Commander (Retd.) D. Pradeep S. Kannangara elected president, Industrial Security Foundation

Published

on

The Industrial Security Foundation (ISF) which acts as the sole organization in Sri Lanka to represent the Private Security industry having incorporated by an Act passed in the Parliament, Act No. 51 of 1999, elected Wing Commander (Retd.) Pradeep Kannangara as its President for the years 2022/2023 at its 30th annual General Meeting which was held at the PIM Auditorium in Borella. Wing Commander Pradeep Kannangara was appointed President while 14 other members were appointed to the Executive Committee, strengthening the ISF in order to drive and uplift the standards of the private security industry in Sri Lanka.

He has served on the ExCo consecutively since 2012 under four different presidents where he held the positions of Senior Vice President during the last three consecutive years. He has also been a committed member of the ISF and was awarded prestigious coveted FISF title due to his many valuable contributions to the organization and the Private Security Industry in Sri Lanka in 2012.

Wing Commander Kannangara’s journey into private security began after a successful career in the Sri Lanka Air Force for over 24 years where he served in many capacities finally being the Officer Commanding of the Special Air Borne Force. A recipient of the Ranasura Padakkama (RSP) Gallantry award for his bravery, sacrifices and service to the nation by the President of the Socialist Republic of Sri Lanka in 1990. He holds a Master’s in business management from the Edith Cowan University, Perth, Australia too and serves as a Board Director in AB Securitas (Private) Limited in Sri Lanka and AB Securitas Bangladesh Limited.

Continue Reading

Business

Kitchen & Bedroom reaffirms its partnership with Häfele Sri Lanka

Published

on

(L-R) Pawan Singh- General Manager Sales & Marketing at Hafele Sri Lanka, Jurgen Wolf- Managing Director Hafele South Asia, Dr. Sacquaff- Group CEO Kitchen & Bedroom, and Manish Mahajan, Director Sales Hafele South Asia

Kitchen & Bedroom, a name synonymous in the interior designing and furniture sector in the country recently celebrated its long-standing partnership with Häfele Sri Lanka during the latter’s 12th year anniversary celebratory event, reaffirming its ambitious plans to further strengthen and explore the numerous opportunities available here.

Häfele Sri Lanka, part of Häfele India which is a wholly owned subsidiary of the Hafele Global network, is a technology partner for various projects and initiatives of Kitchen & Bedroom. Both the companies operate in the interior design space, sharing their cumulative knowledge and expertise to provide extensive and personalized solutions catering to domestic requirements.

‘We take great pride in our association with Häfele Sri Lanka having exchanged and collaborated on many projects both commercial and household. We share similar values such as providing high quality, sustainable, functional and customized solutions to our customers, and most importantly to guide them through every aspect and step of the project and how best we could bring out their desired design,’ said Dr. Sacquaff, Kitchen & Bedroom Group CEO.

Continue Reading

Business

DSI strengthens its islandwide presence with three new showrooms

Published

on

Amid the prevailing economic hardships faced by Sri Lanka, Sri Lanka’s premier footwear brand DSI recently expanded its islandwide presence in the country with the opening of three new showrooms in Kahawatta, Akuressa, and Chavakachcheri, with the aim of offering greater access to its diversified product range to a wider customer base.

Gracing the special occasion, the showrooms were declared open by D. Samson & Sons (Pvt.) Ltd. Managing Director Thusitha Rajapaksa, in the presence of Director Asanka Rajapaksa, General Manager Pradeep Samarathunga, National Sales Manager – Retail Sales Naleen Weerawardana, invitees, and well-wishers.

Speaking at the opening ceremony, Thusitha Rajapaksa stated: “We are excited about expanding DSI wings to three new locations. Despite the ongoing economic conditions of the country, we took a call to take a proactive measure to expand our islandwide presence. While it has been a challenge, the commitment and hard work of our team has made it possible to serve our loyal customers better, and we are confident that we will be able to continue these efforts in the future as well.”

DSI is renowned for its well-trained staff who offer exceptional customer service. The three new DSI showrooms prioritize providing a unique service and customer support to make purchasing further convenient for the customer.

Continue Reading

Trending