Business

‘Free Trade Agreements essential to enhancing Sri Lankan apparel’s resilience’

Published

3 years ago

2022/10/22

Apparel sector in urgent discussions with government on FTAs to boost exports

With fears of a global economic recession looming, the Joint Apparel Association Forum (JAAF) is actively stepping up engagement with top Government and Foreign Ministry officials to expedite negotiations on Free Trade Agreements (FTAs) to help boost exports and strengthen the industry’s resilience.Elaborating on the progress thus far, Deputy Chairman of JAAF and Chief Executive Officer and Managing Director of Omega Line Felix Fernando outlined key priorities for the industry moving forward. Following are excerpts:

Q: What progress has been made in engaging with the Government to address challenges faced by the apparel sector?

A: There has been strong progress made and we are appreciative that the Government has given weight to our concerns. Most recently, we had separate meetings with the Secretary to the President, the Prime Minister and President. During these meetings, we voiced our concerns over the various challenges faced by the industry resulting from both local and global volatility.

In fact, even in August, we saw a 20% increase in turnover generated by the sector. If this trend continues, we anticipate apparel sector earnings to increase to approximately USD 5.6 billion by the end of 2022. However, it is difficult to anticipate industry performance moving into 2023, given the geo-political tensions and economic volatility created by the situation in Europe – which is home to many of Sri Lanka’s most valuable markets. Currently, the US, EU and the UK comprise about 86% of our total exports.In such a challenging environment, it is essential for Sri Lankan apparel entities to diversify their markets. Hence a central focus for our discussions with Government has been the urgent need to finalize FTAs with countries like China, India, Japan and Australia.

,JAAF was pleased to note that the Secretary to the Prime Minister has been appointed to head a task force to expedite the Chinese FTA, and we are already seeing promising signs of progress. We are also pleased to note that JAAF has already been called in for these discussions although they remain at a preliminary stage at present.

Q: What role will economic reforms play in the apparel sector’s ongoing revival?

A: Fundamental reform in economic policy is absolutely critical. Sri Lanka is a small country with 22 million people, which means we simply cannot generate the economies of scale necessary to directly produce everything we require within a closed economy – especially if we hope to continue having access to quality and reasonably priced goods. Therefore we have to focus on export development in order to fund imports of commodities and goods imperative to keep our economy moving. Fortunately, the Government and the industry are in complete agreement on this point.

We also have must remember that at present, Sri Lanka is not competing on a level playing field. Our main competitors, countries like Bangladesh, Vietnam, and some African nations have duty concessions in global markets, which we do not have. Sri Lanka’s only concessions are for the UK and the EU markets, and those come coupled with a variety of strict conditions pertaining to the origin of raw materials which means that utilisation of these preferences remain around 50% for apparel.

Securing new FTAs can help reduce barriers for Sri Lankan apparel exporters to diversify, hence the Chinese FTA is our first priority. We hope to gain clarity on a timeline for these negotiations from the Department of Commerce in the coming weeks, but further progress will also depend on our sovereign debt restructuring negotiations with China. Further trade concessions will help to better integrate Sri Lanka with regional markets. If for example we are able to penetrate the Indian market, even 10% would be equivalent to 100 million people, where we are presently limited to supplying just 8 million pieces. JAAF has reiterated its request to have this quota increased. There’s also opportunities to lobby for the including of apparel into the new round of Canada’s GPT+ scheme. To move forward on such opportunities, we definitely require the support of the Government and diplomatic corps.

Q: How have import restrictions impacted the apparel industry- especially in terms of the raw materials needed?

A: As the sector was permitted to use its foreign remittances for the purpose of payment for imported raw materials, for the most part, the industry was able to meet its requirements without an issue. The export figures for recent months bear testament to the industry’s ability to deliver during this difficult period.. However, the crisis also meant a significant tightening of financing and this has been particularly challenging for the SME sector as they operate on small margins, and mainly provide support services to the main exporters. This is a sector which provides livelihoods for approximately 40,000 people, hence it is critical that we support them.

In many instances, they lack the working capital and foreign currency needed to purchase machinery and spare parts in order to expand capacity to service larger orders. Despite all the struggles faced, SMEs are still surviving for now, but without formal programmes to support them, this may not last. Most SMEs depend on the larger exporters and manufacturers. Once their orders are cut down, SME orders also decline. With the higher cost of living in Sri Lanka, salaries have also been adjusted across the apparel industry, but with orders declining, employees may see a reduction in earnings, impacted by the decrease of production incentives and overtime. This will affect employees’ monthly earnings and we need to be conscious of the cascading potential social impacts this could have, as their buying power is also weakened.

Q: How would an economic downturn impact orders from the US and EU moving forward?

A: Both markets last year recorded strong sales. But they may have overestimated demand as most buyers’ inventories are still full. Thus, they don’t want to restock for at least another 4 to 6 months.Recently, the US increased its lending rates by 0.75%, and there is a possibility that certain commodity prices might decline. If that happens, this whole situation can change, but it’s still too early to predict. Logistics and energy costs increased exponentially not just in the US but also in the EU, primarily due to the Ukraine war. If these issues ease by December, orders may pick up. But this is a global issue and not unique to Sri Lanka. Although the first 8 months of the year had a growth in exports, we envisage a decline in our apparel exports by 25-30% for the remainder of 2022.

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Business

Ceylon Chamber urges govt to convert fiscal gains into productive investment

Published

11 hours ago

2025/11/10

Thilina Walpola

The Ceylon Chamber of Commerce has acknowledged the government’s recent fiscal gains but is urging a strategic shift of these surpluses into productive public investment to secure long-term growth.

In its review of the National Budget 2026, the Chamber endorsed the government’s “clear trajectory” of fiscal consolidation and disciplined debt management, noting this consistency is crucial for Sri Lanka’s ongoing economic recovery.

However, with the initial post-crisis consumption boom now moderating, the Chamber stressed that the government must pivot from consolidation to investment. It identified targeted capital expenditure in infrastructure, energy, tourism, and digital services as the potential new engines needed to drive the economy forward.

Significantly, the Chamber revealed that 18 of its policy proposals were incorporated into the budget, which include:

Trade: Developing a Trade National Single Window and a new Tariff Policy to phase out para-tariffs.

Investment: Implementing a Public-Private Partnership (PPP) framework, a digital single window for approvals, and a new residence visa scheme for investors.

Digital Economy: Plans to issue the first Digital ID in 2026, roll out 5G licensing, and eliminate service fees for online government payments.

Land & Tourism: Advancing a National Land Use Plan and resuming the Bandaranaike International Airport (BIA) expansion project.

Despite these welcomed inclusions, the Chamber highlighted three critical areas requiring greater focus:

Bridging the Implementation Gap: The Chamber warned that execution with clear timelines is the ultimate test, emphasizing that promises on the Trade Single Window and PPP laws must be delivered on time.

Strengthening Tax Administration: Improving compliance and widening the tax net through better enforcement was deemed more critical than further rate increases.

Improving Public Sector Efficiency: The Chamber argued that the reform agenda is at risk without “substantial improvements” in institutional capacity and inter-agency coordination.

The Chamber also noted a missed opportunity, stating the budget lacked a “targeted investment incentive package” essential for attracting the large-scale, export-oriented investments needed to achieve the government’s 7% growth target.

Furthermore, the Chamber called for clarity on the proposed Economic Transformation Act and urged the government to fast-track legislation for State-Owned Enterprise (SOE) and PPP reforms.

Concluding its comments on the Budget, the Chamber reaffirmed its commitment to collaborate with the government, underscoring that “sustained delivery” on these reforms is the only way to convert current economic stability into durable, broad-based growth.

By Sanath Nanayakkare ✍️

Business

DIMO Healthcare partners with RAB to strengthen Radiology Education in Sri Lanka

Published

11 hours ago

2025/11/10

Thilina Walpola

The programme attracted over 80 local medical professionals

In a landmark initiative aimed at empowering Sri Lanka’s healthcare professionals with advanced radiology knowledge, DIMO Healthcare, the healthcare arm of DIMO, recently collaborated with the non-governmental organization Radiology Across Borders (RAB) to host a series of educational sessions on RAB VITAL Ultrasound Scanning. This marks the first time such specialized RAB-led training sessions have been conducted in Sri Lanka.

The programme, which attracted over 80 local medical professionals, took place across four leading medical institutions — the Army Hospital, Hemas Hospital (Wattala), Durdans Hospital, and Lanka Hospitals. The sessions covered a range of vital topics including gynecological and obstetric basic scanning techniques, FAST scans in ICU or point-of-care environments, and deep vein thrombosis scanning.

Speaking on the initiative, Priyantha Dissanayake, Chief Operating Officer of DIMO Healthcare, said:”As a pioneer in the local radiology sphere and the approved partner of Siemens Healthineers, we believe it is our responsibility to bridge the knowledge gap between global medical advancements and local practice. By facilitating such training programmes, we aim to uplift healthcare standards across Sri Lanka and empower our medical professionals with the tools and expertise needed to ensure earlier disease detection and better patient care.”

Business

Levi & Dili: Styling Sri Lanka’s new generation of fearless women

Published

11 hours ago

2025/11/10

Thilina Walpola

Ganga Wijayawardane

In a fashion landscape often crowded with ‘me too’ products, a new Sri Lankan label is making a statement that is as much about identity as it is about aesthetics. Levi & Dili, the creation of Founder and CEO Ganga Wijayawardane, is emerging as a powerful platform for the modern woman, championing a philosophy where style meets substance.

With a formidable background in International Marketing, Wijayawardane is now channeling her corporate expertise into her lifelong passion for design. The result is a fashion line with an international-contemporary feel, characterised by clean silhouettes, unusual fabric combinations, and curated, hand-picked accessories. But what truly sets Levi & Dili apart is its soul.

“The Levi & Dili woman stands for all women who long to be more, do more, to move beyond traditional roles,” Wijayawardane states. The brand’s designs are intentionally bold and eye-catching, crafted to reflect the multifaceted personality of its wearer. She is envisioned as an entrepreneur, a boss lady, a creative force, a resilient mother – a real woman who is “fearless, focused, and free.” This triad is not just a tagline but the brand’s core design brief, reflected in visuals that showcase capability and agency.

This ambition is matched by a steadfast commitment to quality. The label adheres to rigorous standards through small, controlled production batches, vetting suppliers, and conducting thorough fabric and wear tests. This promise of “affordable luxury” is a key pillar, offering fewer, better pieces with durable materials and considered details that flatter multiple body types. “We spend where it matters – fit, finishing and materials – and edit out anything that adds cost without value,” she explains.

Customer experience remains deeply personal, a non-negotiable for the brand. Online, real stylists are available for consultations, ensuring a high-touch service that continues post-purchase. While currently operating through e-commerce and pop-ups across Colombo, strategic plans are underway for a dedicated design studio, a stepping stone to a future flagship store.

Looking ahead, Wijayawardane’s vision is expansive. Within five years, she sees Levi & Dili as a leading Fashion House, setting the tone for Sri Lankan fashion and moving internationally. The goal is to be a Maison renowned not just for its designs and quality finishes, but for its key message: empowering a new generation of financially independent women who live fully and contribute significantly to the economy.

Levi & Dili is more than clothing; it is a wearable testament to the ambitious, modern Sri Lankan woman.

For new customers: Shop online and at announced pop-ups. For styling help, contact the team at support@leviandili.com or 077 555 2941.

By Sanath Nanayakkare ✍️