Business
First of its kind virtual expo in the country
The Plastics and Rubber Institute of Sri Lanka (PRISL) together with Smart Expos & Fairs (India) Pvt Ltd (SMART Expos) in collaboration with Export Development Board (EDB) launched the first-of-its kind virtual expo of plastics and rubber industry recently.
The exhibition was inaugurated by Suresh De Mel, chairman, EDB via an online platform. With more than 100 exhibitors from Sri Lanka, India, China and Taiwan, the virtual expo can be accessed via the following link https://srilanka.smartvirtualexpos.com.
The rubber products industry is the 4th largest export earning industry in Sri Lanka accounting for 7.9 % (US$ 786) of the total merchandise exports in 2020 and has established a reputation for its quality and reliability internationally.
“Sri Lanka produces a wide variety of value added rubber products from both latex and dry rubber such as tyres, gloves, industrial components, mats, miscellaneous sports goods, etc. Our main export destinations are USA, Italy, Germany, Belgium, UK, France and Canada,” de Mel said during the online launch.
PRISL in collaboration with SMART Expos, have been organizing the Complast & Rubexpo successfully in Sri Lanka for the past 8 years, which has exposed the Sri Lankan plastics & rubber industries to emerging technology as well as new markets in Sri Lanka as well as internationally.
Considering the opportunities available for Sri Lankan rubber and plastic exporters, the EDB has joined hands with the PRISL to continue the Complast and Rubexpo via a virtual platform considering the present health and safety restrictions. The virtual exhibition of iComplast & iRubexpo which was launched on January 25 will remain live online till February 26, 2021.
iComplast & iRubexpo is an ideal platform for local organizations to promote and showcase their products to overseas visitors looking to source rubber and plastic products manufactured in Sri Lanka. Further these two exhibitions will keep the Sri Lankan rubber and plastic industry connected with international markets and technology developments around the globe especially during the present new normal conditions.
De Mel said the rubber product sector should make use of these opportunities for the development of the sector as well as aim to contribute towards the country’s export earnings by US$ 2 billion by 2025. He thanked the PRISL, for its collaboration and hoped that exhibitors would benefit immensely from this virtual exhibition.
Kaushal Rajapakse, president, PRISL while addressing the online attendees said the institute having served the nation for more than six decades is still a strong catalyst for the development and growth of the polymer industry in Sri Lanka. The two decades following the new millennium also witnessed the strengthening of collaborative relationships between the PRISL and governmental institutions such as the EDB, Ministry of Industries, CEA and the IDB.
The PRISL also made headway in promoting partnerships with overseas organizations and foreign universities for training, workshops and exhibitions. The establishment of the Finite Element Analysis and Simulation Centre (FEASC), as a Public / Private Partnership in 2018, is another strategic milestone in the history of PRISL.
B Swaminathan, CEO of Smart Expos and Fairs India Pvt Ltd, the overseas partner of PRISL, shared that the virtual platform was not merely an alternate during the current COVID period but a sustainable channel for promotion in the coming years.
For further details contact Chaminda Perera +947776129468.
Company stresses ambition to surpass this milestone
Eyes markets across Africa and beyond
In a groundbreaking achievement for Sri Lanka’s IT and electronics manufacturing industry, EWIS Colombo Ltd, the country’s first and only local computer manufacturer, has successfully exported its first consignment of locally built laptops to Zimbabwe.
This landmark event not only positions Sri Lanka as an emerging force in global IT hardware manufacturing but also highlights EWIS’s commitment to innovation, quality, and excellence on the international stage.
This historic shipment, dispatched from EWIS’s state-of-the-art manufacturing facility in Samajasewapura, Sooriyawewa, underscores the company’s dedication to delivering world-class technology solutions. With over 11 years of expertise in manufacturing and assembly, EWIS Colombo Ltd has played a pivotal role in driving Sri Lanka’s ICT sector forward. As a Board of Investment (BOI) Section 17-approved company, EWIS has established the country’s first and only local computer manufacturing plant, paving the way for the nation’s growth in high-tech exports.
Speaking on this momentous achievement, Sanjeewa Wickramanayake, Chairman of EWIS Colombo Ltd, said: “This milestone is not just for EWIS but for Sri Lanka as a whole. It proves that our country has the talent, capability, and ambition to manufacture and export high-quality IT products, competing confidently on the global stage. As we continue expanding beyond local markets, we take immense pride in showcasing Sri Lanka’s excellence in technology and innovation to the world. EWIS’s commitment to world-class quality is reinforced by its ISO 9001:2015, ISO 14001:2015, CE, FCC, and RoHS certifications, ensuring compliance with international quality, safety, and environmental standards.”
Speaking further he said:
“For nearly four decades, EWIS has been a trailblazer in Sri Lanka’s ICT sector, delivering cutting-edge solutions for education, businesses, and government enterprises.
With over 11 years of local manufacturing and assembly expertise, EWIS has continuously refined its capabilities to produce high-quality, internationally competitive IT hardware. The successful export to Zimbabwe represents a bold step toward expanding EWIS’s global footprint, reinforcing Sri Lanka’s potential as a world-class technology and manufacturing hub.”
Dialog Television, Sri Lanka’s #1 Pay-TV service provider, has partnered with Emerging Media to enhance the convenience and effectiveness of advertising. This collaboration brings together Dialog Television’s world-class entertainment, featuring 18 advertisable channels across genres such as movies, edutainment, kids, music, sports, and local content, with Emerging Media’s expertise in digital advertising and targeted marketing. This synergy creates a seamless platform for businesses to maximize brand exposure across multiple channels.
With a reach of over 1.7 million households, Dialog Television provides advertisers with a powerful avenue to engage diverse audiences. Brands can place advertisements on leading international and local channels such as &flix, Star Movies, TLC, Animal Planet, AXN, Zee Café, Comedy Central, Star Plus, A+, Nickelodeon, Star Vijay, Zee Tamil, Star Sports, Ten Cricket, Sony SIX, ThePapare TV, Channel One, Citi Hitz and Channel C. Through this partnership, Emerging Media will facilitate advertising sales, allowing businesses to target specific viewer segments while simplifying the media buying process with a single point of contact.
Commenting on the partnership, Lim Li San, Group Chief Operating Officer at Dialog Axiata PLC, stated, “As Sri Lanka’s premier Pay-TV service provider, we serve more than 1.7 million households with over 6 million pairs of captive eyeballs across Sri Lanka. Today, we are excited to embark on this partnership with Emerging Media to avail our Dialog Television platform and brand strength to provide quality advertisement exposure and customer engagement to local businesses across Sri Lanka.”
The International Institute of Health Sciences (IIHS), a pioneer in healthcare training for over 23 years, has partnered with the University of Surrey, UK, to revolutionise healthcare education in Sri Lanka and the broader South Asian region. This will create a world-class academic pathway for aspiring nursing and healthcare professionals, as well as young individuals seeking careers in the field. Under this agreement, IIHS and the University of Surrey will introduce a series of academic initiatives to enhance healthcare training and accessibility.
These include delivering internationally recognised nursing programmes that allow Sri Lankan and regional students to earn globally competitive qualifications in Sri Lanka.
Commenting on the move, Dr. Kithsiri Edirisinghe, CEO & Dean of Undergraduate Studies at IIHS, said: “This MOU marks a significant step in our mission to deliver world-class healthcare education to Sri Lanka and the region. IIHS remains dedicated to shaping the future of healthcare professionals and fostering global healthcare leadership.” Dr. Shelini Surendran, Associate Dean (International) at the University of Surrey, emphasised: “Sri Lanka is establishing itself as a regional education hub, and this partnership ensures students across Asia can access top-tier UK healthcare education at IIHS. By bridging academic excellence with accessibility, we provide students with a clear pathway to their professional goals.”
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