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Fems AYA Celebrates the first year of its journey of eradicating period poverty

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Fems Aya, the nationwide initiative of Fems, the feminine Sanitary Care brand of Hemas Consumer Brands celebrates its first anniversary of impacting lives and communities by offering awareness on menstrual health and equal access to low-cost high quality sanitary napkins.

Fems launched its purposeful initiative ‘Fems AYA’ on the International Women’s Day – March 8th, 2021, together with like-minded partners who are the Merrill J. Fernando Foundation, the Arka Initiative, Sarvodaya Women’s Movement, and Sarvodaya-Fusion. Dr. Sudarshani Fernandopulle, the State Minister of Primary Health Care, Epidemics and COVID Disease Control graced the event as chief guest supported by media personal

Throughout the past year and right through the pandemic Fems continued to create training and education for 2500 women in local communities in rural villages to plantation workers and youth. Training programmes were conducted, both virtually and in person, with the support of the project partners.

Being a progressive corporate leader, Hemas Consumer Brands was the first corporate that decided to live its purpose within the organization by implementing an in-house free distribution of Fems AYA sanitary napkins to 6700+ employees of both genders. This internal distribution amongst their workforce helped further push the normalization of the conversation among their personal and professional settings. The product itself played the role of delivering access to an affordable and high-quality menstrual hygiene product, but the drive encouraged all team members to get involved in the all-important discussion on menstrual health and hygiene.

The lack of knowledge about menstrual health and hygiene and the social stigma attached to periods hold back most people from talking about these topics openly. Hemas Consumer Brands believes that irrespective of gender, everyone should be able to speak about menstrual health and hygiene openly while menstrual education must be a part of society, which in turn will end the stigma surrounding menstrual health. In this regard, men can play a big role by taking the message across society and normalizing this conversation.

Along with the nationwide awareness initiative, Fems introduced Fems AYA, to address the need for an affordable sanitary napkin for Sri Lankan women. Fems AYA, a high-quality cotton-feel sanitary napkin with wings is manufactured in line with international standards and helps women stay comfortable and confident. All the raw materials used in its production meet the necessary safety standards, and it comes with a soft cotton-feel sheet for the woman’s comfort and wings for maximum protection.

Fems a brand that understands the needs of every Sri Lankan woman and delivers the promise of superior comfort and protection. Fems is available nationwide and is accessible to consumers in both urban and rural areas. As one of Sri Lanka’s leading sanitary care brands, Fems has won the hearts of many Sri Lankan women over the years and is renowned for providing superior comfort, protection, and cleanliness for women to rise above.



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Exterminators PLC certified as great place to work

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Travis Ferreira, Executive Director, ‘Extermina tors PLC’, receiving the certificate from the GPTW team

Exterminators PLC announces that it has been certified as a Great Place to Work for the second year in a row. This achievement reaffirms our commitment to creating an environment that fosters learning, development, and success for our staff members. The certification was awarded after an independent audit and certification process conducted by the renowned organisation Great Place to Work (GPTW), which evaluated our company across various focus areas. Exterminators PLC excelled in the Trust Index, scoring high points in all focus areas during the certification process.

“The challenges we faced over the past twelve months were unprecedented. We are proud of our coworkers, who kept our business operating without interruption by working collaboratively and courageously and leaning on our collective creativity, innovation, and passion. Our slogan was ‘How can we’ keep the promise we made? and we constantly innovated to get the job done, no matter how difficult it was.

We are grateful to our coworkers who collaborated with us during these most challenging times and for their pure commitment and loyalty towards Exterminators PLC, which kept us moving forward despite unprecedented obstacles.” Marlon Ferreira the Managing Director said.

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SLT-MOBITEL mTunes introduces ‘Be a Millionaire’ promo

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Bringing elevated lifestyle experiences, SLT-MOBITEL is offering users the ultimate chance to turn music into wealth with its new ‘Be a Millionaire’ promo on mTunes.mTunes is a digital lifestyle service that allows customers to personalise their Caller Ring Back Tone (CRBT) with their favourite songs or audio content. It adds a unique and personalised touch to phone calls, allowing customers to express their originality and preferences with their loved ones.

With a vast collection of songs on the mTunes platform, the ‘Be a Millionaire’ promo offers users the opportunity to connect with their hearts’ content and win big cash prizes. From September 1st to November 30th, 2023, the ‘Be a Millionaire’ promo on mTunes promises incredible prizes for lucky participants. The grand prize is an amazing Rupees One million (Rs. 1,000,000) with additional rewards of Rs. 100,000 for the second winner and Rs. 50,000 for the third place. But the path to wealth does not end; seven more lucky winners will receive Rs. 10,000 each, and every week, there will be twelve lucky winners of Rs. 10,000 each in cash prizes.

Participating in the promotion is easy. Existing and new CRBT users have the chance to win these fantastic prizes, including becoming millionaires, by simply activating more mTunes during the promotional period. With multiple cash prizes available, there are numerous opportunities to win every week. The ‘Be a Millionaire’ promotion is a golden opportunity to make dreams come true.

Users can increase their chances of winning by simply activating more mTunes daily. Users can also experience the fun, excitement, and entertainment offered by mTunes and enjoy the world of music.

For more information, contact mTunes at 777 or visit mtunes.mobitel.lk

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Lanka can build strong tourism ‘eco-brand’: UN official

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United Nations Resident Representative to Sri Lanka, Azusa Kobota

By NETHMI RAJAWASAM

ECONOMYNEXT –Sri Lanka can build an ‘eco-brand’ catering especially to younger tourists who feel strongly about the environment, United Nations Resident Representative to Sri Lanka, Azusa Kobota said.

About 70 percent of global travellers prioritise sustainability in their holiday choices, marking a ten percent increase from 2021, while around 30 percent of travellers feel guilty about flying, due to carbon emissions, she said.

“As the world embraces green thinking during this time of economic recovery efforts, the objective of the tourism sector cannot simply be about increasing the number of inbound tourists,” Kobota said at an event marking World Tourism Day in Colombo.

“It has to be about enhancing their experience through green lenses, by implementing a responsible, eco-conscious paradigm for the sector and building a stronger eco-brand around the sustainable agenda for Sri Lanka,”

“This is no longer about reducing the trade offs between growing the industry and protecting the environment.

“We must see nature as our asset and solutions to be obtained for the exponential growth for our future generations.”

The sustainable tourism market is estimated to have earned 195 billion US dollars in 2022, and is expected to reach about 656 billion US dollars in 2032, she said.

“Tourists, particularly the younger generations from gen X,Y,Z are deeply, deeply conscious about the long term choices of their actions, and the adverse impact of tourists on the environment.

“Statistics show that a significant proportion of global travellers, about 30 percent, feel guilty about flying due to the environmental impact and 22 percent say they actively prefer public transport and bicycle rental options, over renting a car.”

Sri Lanka welcomed one million tourists by September 26 and is expecting more that 1.5 million tourists by the end of the year.

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