From fashion weeks without shows to brands abandoning the traditional schedules, Covid-19 has thrown the industry into a state of flux.
by Zanita Careem
As the pandemic spread and its impacts grew, business world-wide shifted their priorities. The virus has crept almost into every industry including the fashion industry.
It was a hard toll on the industry; fashion weeks got cancelled and major retail departmental stores closed for weeks and months.
The fashion industry is likely to see a shift from consumer spending in large department stores and choosing independent shops. The reason is because social distancing is a necessity. The pandemic slowdown affected the industry, the new normal made consumers to show down their purchases. The designers saw a huge shift in consumer behaviour, affecting the fashion designers and retailers alike.
To evaluate the impact of Covid-19 on the industry we caught up with some of the reputed designers whose names are synonymous with fashion. Senake de Silva said the future is bleak and until things go back to normal, (but how long) it will it take months or perhaps years. Even if we recover it will never be the same again. “We might get back to 70 per cent of what the industry was by next may be,” Senake said.
The Sri Lankan apparel industry was one of the most significant contributors to the country’s economy. “We even had the first ever Sri Lankan apparel fashion show at the then Hotel Oberoi. It was possibly the very first time that a top French Couturier was in Colombo,” recollected Senake.
Sri Lankan apparel categories include sportswear, lingerie bridal wear and swimwear. These were of high quality and were exported to many countries. Recently the industry was affected by regular disturbances of the Covid-19. Fashion shows were cancelled, designers had no work. Fashion industry is one of the primary employers too. With supply chain broken and sales down and unsold stock in retail outlets we had to face major crises. This was all against a backdrop of consumer habits changing and attitudes shifting to consumptions said Lou Ching Wong. We cant compare ourselves to the west said Lou Ching .
Despite the lock-down, major cities in Europe had their fashion shows. The luxury brands like Gucci, Prada, YSL, Armani and Chanel to name a few. But here at home with complete closure, there were no shows or glamour events.
Sri Lankans have now started to reassess and re-prioritize what they spend money on. This resulted in fashion trends slowing down with designers left with nothing. Major fashion brands and retailers have been cancelling orders, including products made and waiting to be sent to stores. The reality is that we are forced to stay at our homes and many of us are financially burdened by lay-offs and the desire to buy new clothes is a distant dream. How long can you think the domestic fashion industry can sustain without sales? “We work in a very high circle and the fact is there are no demands so, I am not sure this will be sustainable. And unfortunately we are not like a Western economy that can afford to payout salaries.”
The industry is going to take a long recovery time. The only positive, if at all is hopefully to be able to use it to recalibrate the lifestyles that suit our people said Lou Ching Wong.
“The virus has left me vulnerable confronting an obliteration of sales, wage loss and employee lay-offs,” Ramani Fernando, a fashion icon and beautician said. “However, we are slowly but steadily working towards providing services to our customers under strict health guidelines. Now things are changing and I find many brides advancing their dates and calendars are filling up. However, I feel this crisis could present an opportunity to rethink of the industry.”
For Dinesh Chandrasena, an internationally recognized designer and a leading creative educator, the future seems bright!
“The fashion design and apparel manufacturing industries like all other businesses have been continuously evolving despite the Covid-19 pandemic. We, like the other industries, have been finding methods and systems to not just survive but actually maintain a positive business movement. I have worked in the fashion industry in Los Angeles since the mid-1990s and I have many colleagues who speak about their plans and strategies. I notice that the long term systematic outcomes that they work towards, are based on utilizing these uncertain times to re-evaluate and re-structure their immediate sphere in order to maximize efficiency while still underlining creative excellence”.
“As a creative practitioner and educator, I look at everything with a ‘glass half full’ mentality and believe it is up to us to find, create, and enhance methodologies that would bring a successful turn to these times” Dinesh said.
The designers expect fashion to come back in a big way, after the pandemic. They believe that people will return to the world in glamorous, trendy outfits once more. ‘Fashion is a pendulum’ goes an adage. It goes from one extreme to another and that will happen again here too.
Mövenpick Celebrates 5 years of Gratitude
General Manager – Mövenpick Hotel Colombo Roshan Perera has over 30+ years in the hospitality industry in Sri Lanka, Roshan has worked with multiple International and local brands – from the likes of Intercontinental Hotels, Taj Hotels and Palaces as well as multiple world class Sri Lankan Hotels.
Prior to joining the Mövenpick family, he served as a Director/CEO Laugfs Leisure Ltd managing the flagship brand of Anantaya Resorts & Spas.
With his continued efforts in professional development and numerous qualifications, Roshan is recognized by the American Hotel & Lodging Institute under the Certified Hotel Administrator programme. Meanwhile
Director of Sales and Marketing – Mövenpick Hotel Padmi Fernando, seasoned Sales and Marketing professional with 18 years of experience managing and leading teams across Sales, Marketing, PR, Reservations and Revenue Management of leading International and Local Hotel Brands.
Before joining Mövenpick, she also had Senior Management roles with Taj Hotels Sri Lanka, Cinnamon Hotels and Resorts and the Trans Asia Hotel.
Padmi is also a recipient of the prestigious Pioneer Woman Leader Award (2019) at the 6th World Women Leadership Congress and Awards organized by CMO Asia. Both the GM and Sales and Marketing manager spoke of thier success and challenges of the hotel.
What is the theme of the 5th Year Anniversary, on gratitude?
A: Padmi Fernando: Having faced many remarkable highs in our 5 years of existence and also some very deep lows caused by varied tumultuous challenges, we felt that our five-year Anniversary theme for Mövenpick Colombo is about, ‘Celebrating 5 years of Gratitude’. Essentially all of us at Mövenpick Colombo take this opportunity to celebrate our customers and partners, whose loyalty supported the Hotel and gave us wings to fly high and rise above tough times. Having had the support of our guests from all corners of the world have helped us remain filled with purpose and a sense of optimism. This celebrations is completely dedicated to our guests to make them feel valued and appreciated.
What are your plans to celebrate the 5th year anniversary?
Padmi Fernando: Well, to showcase our appreciation of our guests and partners, we curated meticulously planned ‘Gratitude Offers’. This includes a 25% discount which will be presented at any restaurant of our guests’ choice, on all a la carte meals. We also give guests a reason to celebrate with our extended 3-hour Happy Hour at Vistas, which will start from 5pm till 8pm daily. Robata Grill and Lounge, the Hotel’s Asian Inspired Restaurant will also gift a free bottle of wine to diners who dine in groups of five, in addition to the 25% discount available on a la carte.
Meanwhile Ayu, will serve a special Weekend Celebration Buffet. This special Buffet will be available and will also feature a mouthwatering kiddies’ buffet selection, making it a scrumptious celebration for the whole family.
We have also designed some incredible staycation deals, with all-inclusive Junior Suite offers with special pampering touches such as breakfast in bed and, high tea for two at Ayu restaurant. This is in addition to a host of other remarkable room deals for a relaxing break to unwind and recharge after a tough 2021.
How are you facing covid and what guidelines are you following at Group level?
Padmi Fernando: The health and safety of our guests and employees have been our absolute priority. We are proud to have won the AccorHotels Group ALLSAFE label verified by Clifton, an international independent party. This represents our new elevated hygiene protocols and standards and provides assurance that these standards have been met in our hotel. We have introduced intensified hygiene and prevention measures to ensure the safety of every single person who is welcomed through our doors. We are doing everything possible to reassure our guests and to anticipate their health and safety needs for a pleasant and satisfying stay.
Q: What did the Movenpick brand introduce to the hospitality industry in Colombo when it launched 5 years ago?
Roshan Perera: Movenpick Colombo was the first new International Hotel to open after 30 years, signifying a new and modern era in hospitality. At Mövenpick we are passionate about ‘making moments’. We recognise that small gestures make a big difference to our guests, our owners and our people. We do ordinary things in an extraordinary way – a philosophy that has defined our brand’s success from the very start. Historically Movenpick is a global Hotel Chain with Swiss roots and a restaurant and hospitality heritage that dates back to the 1940s. Movenpick’s very DNA is its F&B and is what the brand is globally famed for. This culinary prowess allows us to take our valued guests on an intriguing gastronomic journey. Our rooms are stunning and artistically appointed, and I would say that overall, our modern and upscale Movenpick brand invites guests to a one-of-a-kind, stylishly vertical urban experience. This has made us the hotel of choice for guests who travel on both business and leisure.
For the greater part of Movenpick’s existence it has faced challenges that heavily affected the hospitality industry. How have you overcome this?
Roshan Perera: There is no doubt that the Movenpick Team is resilient and harbours a deep sense of unity. Most of our staff have been with us since pre-opening and have showcased their loyalty and commitment through the highs and the lows. The Easter bombings and subsequent global pandemic affected us deeply along with the rest of the industry. However, standing strong and united and facing all the challenges that came our way with agility has allowed us to weather the storms. Our focused strategies combined with the robust backing of the Softlogic Group was also undoubtedly the wind beneath our wings that pushed us forward. We have enthusiastically embraced change and new ways of operating with speed and that has made all the difference.
Movenpick Hotels & Resorts come under the wings of the AccorHotels Group, while Softlogic Group owns the Hotel. How does this affect your products and services?
Roshan Perera: I would say that being part of these two giant entities makes our Hotel a remarkable brand powered by two highly respected forces. AccorHotels is a world-leading travel and lifestyle Group comprising 5000 hotels, resorts and residences accounting for over one million rooms worldwide. Meanwhile Softlogic Holdings PLC, is one of Sri Lanka’s most dynamic and progressive conglomerates, with industry headship in six business verticals, growing rapidly under an astutely visionary and trailblazing Leadership. The conglomerate is responsible for bringing the world’s most loved and luxurious global brands to the shores of Sri Lanka. This impeccable combination has allowed us to provide an unmatched hospitality experience to Sri Lanka.
What is the greatest challenge that the industry is facing?
Roshan Perera: The biggest challenge that we as an industry are currently facing is the retention of employees. In order to reduce diminishing talent, the industry must have a sustainable long term plan that benchmarks against international opportunities to keep Sri Lankan employment competitive. If not the industry will be pushed to source talent from overseas to bridge the gaps.
What are your plans for the future?
Roshan: We are excited about the many plans we have in the pipelines. We are working towards launching two new restaurants by quarter 2 of 2022. There are additional plans to launch more eclectic restaurants and unique offerings to provide patrons of Colombo with brand-new dining experiences. We are eager to see what the future holds and look forward to another vibrant and exhilarating 5 years ahead, helping our wonderful guests to continue making unique and unforgettable Movenpick moments.
With over 30+ years in the hospitality industry in Sri Lanka, Roshan has worked with multiple International and local brands – from the likes of Intercontinental Hotels, Taj Hotels and Palaces as well as multiple world class Sri Lankan Hotels.
Prior to joining the Mövenpick family, he served as a Director/CEO Laugfs Leisure Ltd managing the flagship brand of Anantaya Resorts & Spas.
With his continued efforts in professional development and numerous qualifications, Roshan is recognized by the American Hotel & Lodging Institute under the Certified Hotel Administrator program.
Singapore’s Kavita Thulasidas is back at Lady Hilton
Kavita Thulasidas the creative and managing director of Stylemart Singapore, who wowed Colombo with her stunning creations at her unforgettable show Threads of Time, will be back with her breathtaking outfits at the Lady Hilton Tea which will be held on February 11 at the Lab, Hilton Colombo.
Kavita and her Sri Lankan partner Anita Dorai who incidentally is also from Singapore are looking forward to working with the Hilton once again. “Since our fashion extravaganza Threads of Time the fashion event of the year; was cancelled due to Covid. However we now feel that the time is ripe h for another fashion show , said Anita and Kavita. “I also have an outlet at One Galle Face Mall which I opened soon after Threads of Time and as Colombo has taken very well to my designs, I felt the time was indeed right to showcase a new collection here in beautiful Sri Lanka”, said Kavita.
Kavita said her outfits have been made for the Colombo market taking into consideration the aesthetics, price points and upcoming occasions for this time of the year. “I have kept the outfits simple and easy to wear. The outfits in this collection are light fabrics and embroideries are balanced and not too over the top with s deisgn attention given more attention to the cuts and styles ,
These are designs suitable to wear for an elegant evening out, as well as outfits for weddings and festive occasions”.
The outfits will be priced reasonably. Clothes will be on sale both at the Hilton and thereafter at the Store at One Galle Face Mall. The sale will go on for a period of five days , from the 14th February to the 20th February. Kavita also said that she has some designs in production with sizes which could be executed made to measure.
Kavita will be using Sri Lankan models and once again Brian Kerkoven will be her choreographer with all models being from his model agency. A total of 60 outfits will be showcased and Colombo’s fashion elite are indeed in for a treat!
Giving Sri Lankan street dogs love, respect and a home
by Zanita Careem
An epitome of courage and wisdom, she is one of the top entrepreneurs in Sri Lanka, founder of Sri Lanka’s most stylish department where she served as Managing Director. Otara Gunawardena is truly inspirational.
She has earned many awards and notched several achievements. She was awarded the best female entrepreneur award at the Seventh US Stevie awards for Women in Business and 2018 Women of the Year Award by Women in Management (WIM).
Embark has become a popular brand. How do you account for it, its beginnings and its progress?
“Back in 2007, pedigreed dogs were popularly in demand but there were countless street dogs who needed care and love. Many of them were abused and unwanted. I wanted to change their circumstance and initiated Embark with the dream of providing a better life for our Sri Lanka’s street dogs and to give them the love, respect and the home they deserve.
“The brand was set up so that the profits would support the work we do with street dogs. It was also meant to help people to live a lifestyle supporting the cause and being ambassadors for the dogs with the clothing they wear. Most of the T- shirts have slogans conveying a positive message about street dogs in a fun way and many items became popular fashion statements.”
Explain the concept behind embark and the advocacy campaign for the welfare of homeless dogs?
“The concept was to make the street dog fashionable to own. And we have succeeded in doing so as more than 6,000 street pups have been re-homed, more than 60,000 vaccinated and sterilized throughout the island. Close to 35,000 plus street dogs have been rescued and treated over the last 15 years. Many people also now do their own rescues and adoptions.
“Embark mainly provides free medical treatment for sick and injured street dogs, the majority without owners. We also help find homes for pups who are abandoned on the streets. Besides the direct rescues we do there is also a foster network who rescues these pups, looks after them temporarily whilst we provide the required medical care – vaccinations, de-worming etc. and bring them to our monthly adoption programs where they find forever homes. We carried out many sterilization programs throughout the country and ensure there is population control within the street dog population in Sri Lanka. We also have a free medical clinic weekly at our head office in Colombo where we provide vaccinations, treatments and sterilizations for street/ adopted dogs.
What is your main focus in initiating this project?
“As explained previously, the main reason behind Embark is to give our Sri Lankan street dogs the love, respect and most of all the home that they deserve.”
Don’t you ever find the work you’re doing depressing and do you find any changes for the better?
“Sadly, the situation is quite dire in Sri Lanka but it has definitely improved from the past. There is now a no kill policy and sometimes there are programs of vaccination and sterilization implemented but unfortunately not done well. There is a lot more awareness and concern with people now against cruelty and also many more helping stray animals than before. However, there is still a lot of cruelty to elephants, an increase in terrible pet shops which are filled with suffering animals, cruel pedigree breeding, inhuman zoos, animals suffering in captivity etc.
“Lack of laws is a big issue too, something that has not changed despite many governments that have come and gone. It can be quite depressing to be aware of the cruelty and see it daily in a country such as ours where the need for compassion is stressed. We just do what we can each day to make a positive difference in the current situation.”
What has been the highlight of setting up Embark?
“Well, there are many, but I can say it has been rewarding to see a paralysed dog walk again, a dog who was severely ill recover and a rescued pup finding their forever home and living the best possible life. These may seem small achievements but they are close to my heart and I am glad I am able to help these amazing beings recover and live a good life. “
What are your programs to improve and protect animals and the environment in Sri Lanka?
“Embark under, Otara Foundation has been working on improving the lives of street dogs throughout the country, conducting rescue and re-homing initiatives whilst managing the canine population and preventing rabies through sterilization and vaccination programs across the country. Most of the rescues and treating of the injured are focused in the Western Province, but we do try our best to reach as best as we can in other areas.
“Embark has been at the forefront influencing policy in relation to animals and playing a vital role in making a significant change in the lives of animals and people alike.
“The Otara Foundation works with its accredited partners to promote large and medium-scale reforestation projects in the country. In addition, because it is the Foundation’s mandate that all life matters and every little effort is a step in the right direction, we support and promote smaller individual initiatives in reforestation and replanting. I personally advocate a better life for animals, speak out on behalf of the animals and participate in awareness.”
“I can only look at the change I have been able to make for animals and the environment and be grateful for what’s been achieved. The drawbacks are knowing how much more we need to do and can be done if there was conscious caring leadership as a lot of bigger change has to be initiated from the top.”
How does it feel being a female entrepreneur?
“It has been a challenging yet enjoyable journey. I am happy to have been able to change the direction of retail and fashion in Sri Lanka and to give a lot more women hope to follow their dreams and be who they want to be.”
Cake, icing and power cuts
UK funds projects here to prevent conflicts that threaten its interests
UGC Chief receives ‘The Order of the Rising Sun’ twice
‘Dates have the highest sugar content to fight Coronavirus’
Sunday Island 27 December – Headlines
#Sundayisland Sunday Island- 31 January- Headlines
Sports2 days ago
Paul Farbrace to be Sri Lanka Head Coach
Politics4 days ago
President’s Dinner for his Old Comrades
News5 days ago
Professionals’ National Front opposes MILCO appointment
News3 days ago
New Colombo uni VC takes swipe at undergrads
Sports7 days ago
World Cup spot and series at stake due to poor planning
News7 days ago
Endure daily power-cuts or face countrywide indefinite blackouts, warns Minister Gammanpila
Features4 days ago
The ubiquitous Tuk Tuk elevated to ambassadorial level
News2 days ago
Whistleblower prevented from leaving for Dubai