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Fairfirst Insurance: Only insurer to be awarded at SLIM DIGIS 2.1 for Digitally Marketing Innovation

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Best Digital Marketing Innovation Brand of the Year

Fairfirst Insurance, a young digital disruptor, emerged as the ‘Best Digital Marketing Innovation Brand of the Year’ and the finalist in ‘Best Use of Technology in Marketing’ across all sectors at the SLIM Digis 2.1, organised by the Sri Lanka Institute of Marketing (SLIM).

Fairfirst Insurance has demonstrated a consistent drive towards innovation – be it through their technology or even communications. Being a people’s business, the company has approached the ‘new normal’ by viewing the world through the eyes of the people they work with and innovating for their realities.

Doing things the ‘FairfirstWay’ has enabled Fairfirst to be a future-ready brand in a pandemic landscape that will continue to encourage innovation in the digital sphere. Their approach to being digitally relevant is offered via 100% contactless platforms, end-to-end online purchasing, subscription-based insurance, WhatsApp-based insurance, and the Sales Tool Kits which allowed agents to directly connect to the marketing department’s communications library and allowed them to customise content accordingly. Through these design-thinking lead innovations, Fairfirst transformed the value for customers, creating an ecosystem of effective communications ensuring positive news and a verified source for the community, re-defining user journeys to offer world-class customer experience that made life enjoyable to their customers, employees, stakeholders, and society at large.

The acceleration of innovative digitisation continues for Fairfirst, as they create digitally enhanced offerings for individuals, businesses, and the community. Sasith Bambaradeniya, Fairfirst Insurance Chief Marketing Officer, stated, “Embracing a contactless world helps businesses have that digital edge to stay afloat during the pandemic. The key is to continue experimenting and innovating with digital solutions front and center. With the right approach, businesses can come out of the challenge stronger, more agile, and more customer-centric than before. Winning the ‘Best Digital Marketing Innovation Brand of the Year’ is a true testament of that and we hope to continue developing it further to offer a truly personalised and engaging experience with our customers.”

The Sri Lankan digital industry continues to add value to many brands. The SLIM Digis competition is judged under international standards by the industry’s most respected business, marketing, and digital marketing professionals, and aims to celebrate outstanding work and talent within the digital sphere. In terms of digital standards, Fairfirst Insurance has secured a strong foothold in the market while leading digital disruption in the industry.



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Business

‘ComBank ends Q1 as first private sector banking group on the cusp of Rs 3 Tn. assets milestone’

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Commercial Bank Chairman Sharhan Muhseen & Managing Director and CEO Sanath Manatunge

The Commercial Bank of Ceylon Group has made a characteristically strong start to 2025, recording healthy profit and balance sheet growth in the first quarter of the year.

Comprising of Sri Lanka’s largest private sector bank, its subsidiaries and an associate, the Group reported in a filing with the Colombo Stock Exchange (CSE) that assets reached Rs 2.999 trillion as at 31st March 2025.

Gross income for the quarter grew by 9.85% to Rs 88.10 billion, while interest income improved by 3.14% to Rs 72.60 billion. Interest expenses reduced by 10.09% to Rs 38.38 billion as a result of repricing of liabilities amidst the lower rates regime that prevailed, generating a 23.53% growth in net interest income, which amounted to Rs 34.21 billion for the three months reviewed.

Total operating income grew by 33.40% to Rs 46.62 billion, but the Group’s provision for impairment charges and other losses was increased by 110.44% to Rs 7.23 billion with additional provisions made on a prudential basis for individually-significant customers, which resulted in an improvement in the Bank’s impaired loans (Stage 3) ratio.

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Intrepid in collaboration with MDF hosts an empowering workshop

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Seen here are the participants of the workshop along with the Intrepid and MDF team

Building on the momentum of its groundbreaking “Women in Tourism” initiative, Intrepid Travel Colombo, in collaboration with the Market Development Facility (MDF) and the Sri Lanka Tourism Development Authority (SLTDA), successfully conducted another impactful workshop—this time focusing on women business owners in the tourism sector.

Held in Kandy on Saturday, 5th April, the session brought together 15 dynamic female business owners from the Central Province with a shared passion for responsible tourism and sustainable business. The workshop forms part of Intrepid’s ongoing commitment to advancing gender equality and empowering women across the tourism value chain in Sri Lanka and follows the inaugural training program held in September last year which targeted aspiring female tour leaders.

This insightful session was tailored to uplift and support women who are already leading or managing businesses within the tourism ecosystem, and hailing from the Central Province.

“This was an impactful day of learning, sharing, and growing together,” said Poornaka Delpachitra, Country GM of Intrepid. “Our focus this time was on women business owners—those who are already shaping Sri Lanka’s tourism industry in meaningful ways but often face unique challenges in accessing resources, networks, and recognition. By creating a space for peer connection, leadership development, and shared learning, we’re investing in a stronger, more inclusive tourism sector.”

The training session was designed to strengthen key leadership and entrepreneurial skills such as business strategy, confidence-building, marketing, and innovation in sustainable tourism. It also provided participants with valuable networking opportunities and a sense of solidarity, reinforcing the message that women are not alone in their journeys.

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Kushan Samararatne takes the helm at Colombo Coffee Company

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Kushan Samararatne , Chief Executive Officer

Colombo Coffee Company, the largest total coffee solutions provider in Sri Lanka’s and a fully-owned subsidiary of the world’s largest Ceylon Tea exporter Akbar Brothers, has appointed Kushan Samararatne as the Chief Executive Officer.

With a career marked by strategic foresight, operational excellence, and transformational leadership, Kushan brings a wealth of experience and innovation to his new role. As General Manager, he led Colombo Coffee Company to unprecedented heights during his tenure.

Kushan’s impact at Colombo Coffee Company extended far beyond financial metrics. Under his dynamic leadership, the company successfully established its first in-house production unit, developed many local coffee blends, and launched roasting operations, making significant strides toward vertical integration and value creation. His deep commitment to quality was further evidenced by the company aligning its operations with Lavazza’s international standards – reinforcing Colombo Coffee Company’s reputation for excellence in every aspect of its operations.

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