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Encouraging ‘Last Mile Smokers’ to quit



New IPS publication –

• IPS study highlights need for community-based behavioural interventions to encourage ‘Last Mile Smokers’ to quit.

• Targetted interventions will be more fruitful, cost-effective and sustainable.

Sri Lanka has made important strides in reducing the overall smoking prevalence rate over time. However, if smoking prevalence is to decrease further, targetted measures are needed to reduce the prevalence rate among the ‘Last Mile Smokers’, according to the latest IPS Publication “Tobacco Smoking Cessation: Lessons and Policy Options for Sri Lanka”.

The Last Mile Smokers refers to the groups in which the smoking prevalence rates are higher than the overall smoking prevalence rate in the country. Last Mile Smokers are, in general, less responsive to system-wide measures such as smoking and advertising bans as well as health awareness campaigns. Penetrating these hard-to-reach groups is important and should be considered as a priority area to slash smoking prevalence in Sri Lanka.

Targetted smoking cessation policies and programmes play a vital role in supporting Last Mile Smokers to quit smoking effectively. Further, using evidence-based cessation programmes significantly increase the likelihood of successfully quitting the smoking habit.

As the World Health Organization (WHO) notes, in Sri Lanka, 51.8% of the current smokers have attempted to quit smoking, while 35% of users have been advised to quit tobacco usage by healthcare providers.1

Smoking cessation interventions take different approaches and their effectiveness also vary. Different approaches in cessation should be used in different settings – and in combination with one another to improve effectiveness. Some cessation approaches are suitable only for specified contexts.

Behavioural approaches have a significant influence on smoking cessation interventions and policies because tobacco smoking is an acquired behaviour. These behavioural approaches in cessation, boost or support motivation to resist the urge to smoke and develop smokers’ capacity to stick to their resolutions. Furthermore, behavioural methods can work primarily with individuals, or with groups or communities.

The IPS study also confirms that more attention needs to be given to protect the rural, low-income and estate sector smokers who are more vulnerable and susceptible to tobacco industry campaigns.

The study makes the following recommendations:

• Give priority to the Last Mile Smokers and their socio-demographic backgrounds when preparing the national framework for cessation support so that, cessation programmes can be tailor-made to best suit the Last Mile Smokers.

• Focus more on introducing and implementing targeted behavioural cessation interventions, and community-based interventions in particular.

• Widen/expand prevailing community-based cessation interventions such as ‘Tobacco-free Zones’ which are identified to be beneficial in reaching a wider audience at a relatively lower cost and a shorter period of time.

• Implement continuous follow-ups on smokers even after they quit to ensure there is no relapse.

• Combine tobacco smoking cessation interventions with other tobacco controlling policy interventions such as increasing tobacco taxes, and banning the sale of single stick cigarettes.

The report is authored by Sunimalee Madurawala and Chathurga Karunanayake.

Access the full report here:

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Moose Clothing Company wins award at SLIM Brand Excellence 2020



Hasib Omar, Executive Director/CEO at Moose Clothing Company (second left) with the company’s Head of Sales and Marketing Stefan Schumacher, Head of Supply Chain Vinu Basnayake and Senior Manager Finance Nadeesha Gunawardana.

Moose Clothing Company clinched their first bronze award for “Best New Entrant Brand” category at the recently held SLIM Brand Excellence Awards 2020.

Moose Clothing believes in creating clothing that’s loved by all, allowing everyone to embrace and celebrate their unique personalities. Moose Clothing has over time established itself as a versatile brand that creates comfortable quality clothing with the perfect fit. The brand is keen about perfecting every aspect of their clothing and puts in every effort to create a quality garment that will always speak for itself.

Commenting on their marvellous achievement, Hasib Omar, Executive Director/CEO of Moose Clothing Company said, “This is indeed a testimony of our hard work and dedication towards the brand and our customers. At Moose we believe that each customer is unique and our clothing is tailored to match that uniqueness. We entered the market with that in mind and this award is a clear indication that we are on the right track.”

Established in 2018, the brand’s journey is all about celebrating the free-spirited personality of the wearers with versatile clothing that’s suitable for work, dance and play. 

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CSE bounces back; indices pick-up but turnover low



By Hiran H.Senewiratne 

CSE activities bounced back  yesterday following a continued decline in its activities on  previous days.  But the market registered low turnover, fuelling investor concerns, stock market analysts said.

Both CSE indices moved upwards. The All Share Price Index went up by  76. 69 points and S and P SL20 rose by 39.03 points. Turnover stood at Rs. 2.07 billion without a crossing.

In the retail market, top five companies that mainly contributed to the turnover were; Expolanka Rs. 188 million (4.2 million shares traded), LOLC Holdings Rs. 158.6 million (526,000 shares traded), Sampath Bank Rs. 155 million (one million shares traded), JKH Rs. 145 million (975,000 shares traded) and  Dipped Products Rs. 118 million (2.8 million shares traded). During the day 76.96 million share volumes changed hands in 18746 transactions.

Sri Lanka’s rupee quoted flat at 196.00/197.00 levels to the US dollar in the one-week forwards market on Friday while bond yields remained steady, dealers said. The rupee last closed in the one- week forward market at 196.00/197.00 to the dollar on Thursday.

Sri Lanka expects the GDP to grow between 3.0 to 3.5 per cent in the first quarter of 2021 with the rapid vaccination campaign rolled out giving people more confidence.



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AIA Insurance congratulates Sri Lanka’s Most Admired Companies



AIA Insurance congratulates the winners of Sri Lanka’s Most Admired Companies 2020, for being recognized not just for their financial performance but also the value they create for their shareholders, customers, employees and the wider community.

AIA commended the 25 companies that were awarded this esteemed accolade- for proving their mettle with consistency, authority and sustainable growth, creating excellent business performance. This was the third consecutive year that AIA was the Platinum Sponsor of the Awards, organized by the International Chamber of Commerce Sri Lanka (ICCSL) and other affiliated sponsors.

AIA CEO Nikhil Advani commented, “As part of Asia’s leading insurer and Sri Lanka’s Best Life Insurance Company for the 2nd consecutive year (awarded by the Global Banking and Finance Review) AIA’s core philosophy is doing the Right Thing, in the Right Way and with the Right People. We take pride in being associated with this event, which recognizes business excellence and ethics- essentially doing the right thing, the right way for the right results. We place honesty and integrity in the highest esteem and are delighted to celebrate reputed companies that share our values in generating value for their shareholders, customers and the community.”

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