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Effie Awards 2020 pushes Ad industry to match creativity with financial results of brands

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by Sanath Nanayakkare

Organisers of Effie Awards Sri Lanka 2020 announcing the launch of entries for the coveted competition this year urged Sri Lanka advertising industry to match their creative advertising material with tangible financial results of the brands they aim to promote.

“Please make sure that every entry the marketing communications industry presents to compete in the coveted competition makes sense. So make it simple to win your case. Also, mainly ensure that your entry is not only inspiring in a creative sense but truly drives the business and financial outcome of the brand you aim to promote”, they said at a virtual press conference held on Thursday.

SLIM president Roshan Fernando, SLIM vice president Thilanka Abeywardena, veteran marketers Gamika de Silva and Sathika Wickramasinghe, project chair of Effie Awards participated in this event.

“Entries should contain creative ideas with objective, insight, content-driven strategy and the power to deliver financial growth of the brand being promoted. We observed tremendous improvement of entries in 2018 and 2019 and credit for that should go to SLIM Sri Lanka,” Gamika de Silva said

SLIM president Roshan Fernando said,”Every company has found their own way to go ahead with the ‘new normal and in this context, Effie Awards will help them contribute to the national economic prosperity through effective marketing”.

Vice president Thilanka Abeywardena said that international jurors will participate online in the process of evaluating entries.

Sathika Wickramasinghe, project chair of Effie Awards said,” Businesses are ready to go ahead through the challenges and so together with advertising agencies we decided that we can’t stop our work and the show should go ahead”.

Effie is a global forum which aims to lead, inspire and champion marketing effectiveness and which recognises all forms of active marketing communications that contribute to a brand’s success.

Now in its 12th consecutive year, Sri Lankan Effie Awards is set to celebrate the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding and measurable results for the brands.



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Cabraal briefs Chief Incumbents on Port City Project Commission Bill

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On the instructions of the President and the Prime Minister, State Minister of Finance Ajith Nivard Cabraal on April 19 visited the Asgiriya Chapter, the Malwathu Chapter and the Chief Prelates of the Amarapura and Ramanna Maha Nikayas and briefed them on the relevant draft commission bill on Port City Project.

Cabinet Minister Prasanna Ranatunga, Minister of State Lohan Ratwatte, Minister of State Kanaka Herath, MP Wasantha Yapa Bandara and MP Kokila Gunawardena were also present on the occasion.

 

 

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Growing importance of training for nurses taking care of patients with NCDs

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To keep pace with the rapid expansion and increasing complexity of elderly home healthcare, training needs of home healthcare nurses must be identified and subsequent training programs implemented. English Nursing Care conducts training sessions on a weekly basis covering a variety of care needs for Non-Communicable Diseases (NCD) such as diabetes. The World Health Organisation (WHO) record that NCDs are estimated to account for 75% of total deaths in Sri Lanka.

Furthermore, according to the Sri Lankan Ministry of Health “although people are living longer, they live more years suffering from disease and disability, mainly from NCDs; life expectancy at birth in Sri Lanka is 74.9 years but healthy life expectancy at birth is only 67.0 years.” This has a significant impact on quality of life.

English Nursing Care Sri Lanka works towards improving the quality of life of the elderly living with NCD’s by training nurses on the most advanced and developed methodologies brought through years of experience internationally and locally. Being responsible for the well-being of your loved ones is pivotal in the service they provide.

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SriLankan Airlines welcomes Indian delegation to Sri Lanka

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SriLankan Airlines in a bid to recommence Indian tourist arrivals to Sri Lanka under the proposed bio-bubble tourist arrival concept successfully completed a familiarization tour for Indian media and travel trade professionals recently. A delegation of tour operators, agents, and senior editors representing influential media institutions concluded a familiarization tour in Sri Lanka.

The delegation spent six nights and seven days touring the country while being subjected to mandatory PCR testing and other health guidelines imposed by the Ministry of Health. Upon arriving in Sri Lanka, the delegation toured the most sought-after local tourist sites including Dambulla, Kandy, Nuwara Eliya, and Bentota. The tour was initiated by SriLankan Holidays and the ground arrangements for the tour were handled by Jetwing Travels, Aitken Spence, Sri Lanka Convention Bureau (SLCB), and Hamoos Travels.

The main purpose of their participation in this fam tour was to restore confidence in visiting Sri Lanka, especially among the Indian tourists to provide them in-depth knowledge on how the country’s tourism industry operates under the bio-bubble concept. Apart from visiting various places, they experienced the stringent health and safety protocols adopted by the country in resuming tourism under the “bio-bubble” concept allowing tourists to roam around without mixing with the local population.

During their stay here, the delegation was hosted for a virtual meet-and-greet with SriLankan Airlines Chairman Ashok Pathirage, Chief Executive Officer Vipula Gunathilleka, and Head of Worldwide Sales & Distribution Dimuthu Tennakoon. The discussion focused on the airline’s operations to India, vaccination and quarantine travel arrangements between the two countries, current safety measures, and guidelines pertaining to the bio-bubble concept. They lauded the effort taken by officials to make their trip a memorable one.

The Indian delegation was highly impressed with the opportunities they were given to travel and explore the country and its exclusive holiday prospects for the enthusiastic traveller. This fam tour was a manifestation of the immense potential of Sri Lanka as a post-covid travel destination enticing the Indian traveller.

 

 

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