DSI Tyres has made a massive contribution to strengthening the Sri Lankan economy by bringing in large export earnings, whilst saving a significant amount of foreign exchange due to import limits. The new initiative by DSI Tyres to increase production capacity by 25%, by prioritizing local products and supporting the current government’s policy of strengthening the national economy, has also given a huge boost to the economic development of the local rubber cultivators.
Purchasing the products of local rubber producers from the rubber collection centers in Kegalle, Eheliyagoda and Badalkumbura, DSI Tyres makes a massive contribution to the progress of local rubber cultivation. What is also special is that DSI Tyres did not increase prices this year, in view of the convenience of customers adversely impacted economically by the Corona virus pandemic.
A 100% local company, DSI Tyres is the market leader in Bicycle, Motorcycle, and Three-Wheeler tyres and tubes, and has also won over the international market, cementing its position as a pioneer in bringing in foreign exchange to the national economy. A company that has won many local and international awards including the Presidential Export Awards, DSI Tyres’ latest victory was the SLIM Turn Around Brand of the Year 2019 award.
The company surpassed a number of multinational companies to win this accolade as a local company that has successfully expanded the export market for DSI Tyres to 85 countries.
Contributing to the local job market by providing direct employment for 2800 persons and a further 6000 indirect employment opportunities, DSI Tyres takes pride in using local knowledge and resources for its innovations. An example for this is the Gen X motorcycle tyre that was recently introduced to the local market for the first time. Ranatunga Rajapaksa, the Managing Director of DSI affirms that the Samson Rubber Industries will continue to play a significant role to strengthen the national economy, whilst firmly grounded in its local identity.
Seylan Bank offers amazing discounts for Avurudu
With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.
The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.
“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”
The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.
OPPO launches Avurudu song to spread seasonal cheer
OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.
The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.
CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”
SLIM elects new president and EXCO at 51st AGM
The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.
The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.
Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.
The newly appointed Executive Committee comprises ten experienced marketing professionals:
SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.
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