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Digital marketing new norm says fiona

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by Zanita Careem

Over a decade’s worth of experience handling advertising, public relations and marketing within the FMCG, Manufacturing, Healthcare, Telecommunications industries and now her own Corporate Communications Agency, News Publisher – Fiona Nanayakkara has become one of the most sought after communications professionals, of her time. News publisher.online is the first and only press release distribution system in Sri Lanka, the company creates content for a variety of industries and work with companies who abide by the triple bottom line and use platforms such as mainstream media, social media and online to reach relevant audiences. In 2019 Fiona was also awarded the Most Influential Content Marketer at the World Marketing Congress.

Armed with an MBA from the University of Buckinghamshire (UK) and a wit that knows no-bounds, Nanayakkara authored the first a self-help manual, providing coping methods to overcome workplace harassment, while maneuvering the Sri Lankan corporate minefield.

What were your observations on the dependence of brands on PR agencies?

Heavily dependent. Brands will always have to depend on Advertising and Public relations agencies as mainstream media management takes years of expertise.

For example;

Social media strategy can be developed by someone who has an understanding of the brand, the target audience and basics of the social media platforms and content. The numerous hours spent on social media, has enabled them to know where they want to be seen by whom and how?

In other words brands know if their customers watch videos/images on instagram/facebook.

However PR strategy should be in line with not just the brand but also with the knowledge of media and its viewers. What most PR people don’t understand is that we work for two key stakeholders –

Our clients who we support with messaging, presentation and media networks.

Media who we support with well written, news-worthy content which is applicable to their readers ( a mass audience)

Senior Marketers would always hire a PR agency because they are aware of what we bring to the table. With companies going to flatter structures everyday to reduce cost and increase efficiency, brands are more dependent on PR agencies, because in-house services are now outsourced.

Also older brands are aware that PR should be managed strategically, as we talk to the national media for their brand.

Can most small businesses afford a PR agency?

Unfortunately no!

In the current industry context, companies need a significant budget to appear in the newspaper, TV or Radio. Marketing services are expensive. While PR and advertising remains expensive, SMEs & Entrepreneurs are being creative with more affordable communication tools to attract customers – which is the end goal.

Yes it’s nice to have media presence but sustenance is key, therefore brands just opt for digital marketing solutions. Bigger brands are also now moving towards digital marketing as targeting is much easier online.

This is why News Publisher has made publicity affordable. www.newspublisher.online empowers the customer to decide on the specific services they absolutely need agency services from and just work with us on that. Big brands hire news publisher because the quality is not compromised yet within budget, Entrepreneurs hire because the over all cost is 50% lesser than the industry rate as at News Publisher we are obliged to provide news worthy content to readers, listeners & viewers via mainstream media.

Many brands are increasingly repositioning themselves to suit the market sentiment. Do you think now PR agencies will have a more active role to play?

Yes, and the reason is; PR agencies usually handle a wide range of companies differing from size, location to industry. We spin news for a living!

Example: a company wants to say they donated half a million for the pandemic recovery, we say the company values in caring for the community they operate in.

PR agencies add more value to the news, the brand originally wants to say, make it reader friendly so media editor’s relationship is not compromised. A good PR Agency can also give you direction on your stakeholder related investments for the betterment of the brand.

PR has to be mastered over a certain period of time (approx. over a decade) to be good at it. Brands will require that level of expertise when repositioning themselves.

In your view, what are a few trends in the PR agency industry?

Working from home option enabled for majority of the supply chain. PR agencies work with writers, translators, graphic designers, online marketers and web-developers who work better from home. The timely service is an ongoing challenge, however if and when necessary systems are in place to adhere to client deadlines to deliver high quality services on time. This has enabled us to obtain industry expertise services for clients.

Boutique PR agencies is another trend around the world.

Boutique PR firms don’t have excess layers of management, which empowers employees to take on elevated levels of responsibility and enables clients to have their needs met faster.

Less quantity = more quality. Small, locally owned boutique PR agencies offer a network of specialists from all corners of the professional world who love what they do, and do it well, especially when they have the same goal to achieve.

Online service delivery. Given the recent events and social distancing protocol it’s important that PR people are able to deliver services online. Apart from events, press meet ups and strategy meetings (to name a few) majority of the publicity process can be online.

Briefs are given by clients in writing, written and emailed for approval, published and followed up via www.newspublisher.online and invoice and publicity report submitted via email. News Publisher caters to not just multi-national organization but also to SMEs and start-ups.

The reason News Publisher stepped into this new market was to cost- enable good stories to appear in the newspaper and also opens us up to a wide range of industry knowledge. Even though PR is a B2B service, with the rising of number of entrepreneurs investing in PR we had to adapt to a B2C service process such as an online payment gateway to digitize the customer cycle.



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Confessions of a global gypsy

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Providing hospitality to Prince Philip  

by Dr. Chandana

(Chandi) Jayawardena DPhil

President – Chandi J. Associates Inc.

Consulting, Canada Founder & Administrator – Global Hospitality Forum

Today, instead of chronologically narrating another episode of the story of my career, I will write about a customer I met and provided hospitality services twice, in the UK in 1984 and in Jamaica in 1998. Philip Schleswig-Holstein-Sonderburg-Glücksburg was born nearly 100 years ago (on 10 June 1921) in Greece into Greek and Danish royal families. He had a non-English, but a rich continental European mix – German, Greek, Danish, Hungarian, French, Swiss, Bohemian, Lithuanian, Russian, Swedish, Belgian, and Dutch. His family was exiled from Greece when he was an infant. After being educated in France, Germany and the United Kingdom (UK), he joined the British Royal Navy as an officer in 1939. He became a British subject in 1947, changed his family name to Mountbatten and married Princess Elizabeth, who became the Queen of the United Kingdom in 1952. Having made a British Prince in 1957, and over the years many other titles and honours were bestowed to him, but I will refer to him as Prince Philip, who was unique in that he was the longest-lived male member ever in the British royal family.

 

Two VIP visitors from UK

 

From 1995 to 1998 I was the General Manager of the largest hotel in the capital city of Jamaica – Kingston. Le Meridien Jamaica Pegasus Hotel (Pegasus) was operated by the largest British hotel company at that time – Forte PLC, and I represented that company in Jamaica. Along with two sister hotels – Guyana Pegasus Hotel and Pegasus Reef Hotel in Sri Lanka, Jamaica Pegasus was planned and developed in late 1960s and early 1970s by British Overseas Airways Corporation or BOAC (now British Airways) and Trust House Forte (later Forte PLC). Because of the hotel’s British connections, we had a large percentage of British travellers coming to Kingston staying at the Pegasus. Thirty rooms of the Pegasus were booked on back-to-back basis for the crews of British Airways over many years. The English cricket team stayed at the Pegasus, during all their matches played in Jamaica.

The British High Commissioner in Jamaica at that time had become a friend of mine. One day in early 1998, while attending a private party at my apartment at the Pegasus with his wife, the High Commissioner gave me heads up about two separate visits by two VIPs from the UK – Former (1990-1997) Prime Minister John Major (now Sir John) and Prince Philip. I lived in the UK when John Major became the surprise successor of Margret Thatcher in 1990, after the famous cabinet revolt. I was glued to the TV every evening in my London home, wondering how a person with such humble beginnings became the most powerful person in the UK. I became an admirer of John Major, and was excited about the opportunity to meet and greet him. On the other hand, having read and heard about Prince Philip’s greatest legacy (apart from his marathon marriage to Elizabeth II) – a lifetime of controversial, cringeworthy and sometimes outright appalling comments or insensitive jokes, I was not an admirer of Prince Philip. However, I was happy that he would be staying at the Pegasus for two days.

 

Arrival in Jamaica

 

Prince Philip arrived at the Pegasus in the evening of 23rd March 1998. He was accompanied by the British High Commissioner and a male travelling companion, who had a variety of roles such as Secretary, Butler and Valet. Given his reputation, my expectations were not high. However, I was pleasantly surprised about the jovial mood and politeness of Prince Philip that evening. He looked fit and athletic, and did not look 76, which was his age at that time. For someone who just arrived in the Caribbean after a cross-Atlantic flight, he appeared to be fresh. His suite and the adjoining room for his Secretary were on the 15th floor furthest from the elevators. While walking towards his suite he told me jokingly, “Hotels forget that I am an old man when they always allocate me a suite which requires the longest walk from the lift.” When I apologised, he said: “That is alright, I need the exercise.”

 

Chat about the past

 

The next day, during his breakfast at the suite, I met Prince Philip again. I checked how his first night at the Pegasus was, and he was happy with all arrangements. He looked well rested. We chatted briefly about the weather and his previous visits to Jamaica, as well as about his stay with Queen Elizabeth at Guyana Pegasus Hotel a few years ago and visits to Sri Lanka. Then I walked with him, on his way out to a meeting scheduled at the British High Commission. While walking he surprised me by asking: “have we met before?” Assuming that this is his dry sense of humour he is famous for, I replied, “Yes, Your Royal Highness, we met last evening.” He laughed and said, “No, no, I mean before, years ago. I remember your face and your afro hair style.” I then said, “I served you once at the Dorchester Hotel, but that was 14 years ago, when I was a Banquet Waiter, I cannot imagine you remembering all Waiters who served you at numerous royal banquets, Sir.” Prince Philip looked straight at my eyes for a few seconds and said, “I think that I remember you from the Dorchester.”

A royal banquet at the Dorchester, London in 1984

When I was a graduate student at the University of Surrey, UK in 1983 and 1984, to make sufficient money to pay the rent, I worked at the Dorchester in Park Lane, London, as a part-time Banquet Waiter. Although it was the best hotel in the UK at that time, most Waiters who served in banquets were part-time employees. Traditionally most royal banquets in London were held at the Buckingham Palace or at a historic hotel with long-standing connections with royalty that have led to it sometimes being referred to as an annexe to the Buckingham Palace – The Claridge’s in Mayfair, London. In early 1984, after many efforts by the top management team, the Dorchester secured a prestigious booking for the first royal banquet ever to be held at the Dorchester, since its opening in 1931.

As this banquet would enhance the image of the Dorchester, the management decided to re-train the full banquet service team of full-time and part-time employees. It was a two week fully-paid special training. We were told by the Banquet Manager that the five waiters who perform the best in the practical test and the exam at the end of the special training session, will be given the opportunity of serving the 27 VIPs who would sit at the head table. These VIPs included the Queen and Prince Philip, King of Bahrain, The Lord Chancellor of the UK and the Prime Minister of the UK (Margret Thatcher). Thanks to my practical training I received by German and Swiss food and beverage service experts at the Ceylon Hotel School in the early 1970s, I managed to do well at this training session and become one of the best five waiters. I was chosen to serve the Queen and Prince Philip and the King of Bahrain at the royal banquet held on 12th April 1984. I was one of the two non-white waiters among a service brigade of 50 who worked at that royal banquet. Perhaps that may be a reason for Prince Philip to remember me after 14 long years.

A fundraiser private dinner in Kingston in 1998

In 1998, the Chairman of the Pegasus Board and the individual shareholder with the largest percentage of shares, was Mr. John Issa. He was also the Chairman of his family-owned resort chain – SuperClubs. Mr. Issa’s family were the pioneers of tourism in Jamaica for a few generations. His wife, son and twin daughters were all well-qualified and held senior positions within the family business. I was very close to the Issa family. Towards the end of 1997, Mr. Issa had a chat with me and said that he and his family will need two suites at the Pegasus for six months, as their beautiful house in a posh area of Kingston will be fully renovated to host an important event. As their house was already well-appointed and well-maintained, to me it sounded strange, but I did not ask too many questions from the Chairman of the Board.

A few days before the visit of Prince Philip to Jamaica, the Issa family returned to their upgraded house. At that point Mr. Issa informed me that his family would be hosting Prince Philip for a private dinner in their house, the day after Prince Philip’s arrival. As it was a fundraiser event the invitees for the dinner were rich and famous Jamaicans. Mr. Issa disliked wearing the tie and jacket and therefore, the dress code was informal. A six-course menu with matching wines were planned. Pegasus was asked to look after some of the logistics, while SuperClubs looked after catering.

 

The event was a success in terms of quality, satisfaction and fundraising. It was like musical chairs, when those invitees who sat next to and in front of Prince Philip, were rotated from course to course. After the event was over, jokingly I asked Mr. Issa: “Would there be an opportunity for me to address you as SIR JOHN in the near future?” He laughed and said: “Chandi, I need to do much more than one fundraiser to earn a title such as that”. I think that I read Mr. Issa’s mind, correctly.

 

Goodbye

 

The next morning, I handled Prince Philip’s departure from Pegasus. When he saw me at his suite, he asked, “You, again?” By then I have gotten used to his dry sense of humour. I think that he joked often with an intention to put people at ease, but at times was misunderstood as being sarcastic. After a firm hand shake and exchange of smiles, I said goodbye and bon voyage to Prince Philip.

Years later when I watched four seasons of the award-winning Netflix series ‘The Crown’ with my wife, I realized how complex and at times, difficult it was for him to play a supportive ceremonial role for 69 years from the time his wife became the Queen of the UK and the Commonwealth in 1952. He was fully dedicated to the institution and had a deep sense of duty, perhaps stemmed from his naval officer training and distinguished military career. He was a reliable husband for 73 long years.

Prince Philip served as a patron, president, or member of over 780 organisations, and his key legacy will be his work as the Chairman of the Duke of Edinburgh’s Award, a self-improvement program for young people aged 14 to 24 founded by Prince Philip in the UK in 1956 and expanded to 144 nations, over the decades. He was a good man. “Goodnight Sweet Prince!”

chandij@sympatico.ca

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ODEL Launches its vivacious Summer Collection

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The longing for a place or a face, is something we have all experienced in the past year. Yet the tides have turned, and as life gets slowly back to normal, the ODEL Summer collection, “Wish you were here” celebrates those cherished throwbacks to good times; The love, the laughter and having it all back again. With a range of stylishly comfortable silhouettes, accessories, shoes and bags, the collection welcomes the dawn of a new year, while looking back at those wonderful days with fondness.

Inspired by all things island, ODEL’s Summer collection lives up to its theme of ‘Wish You Were Here’. And indeed, you most certainly will wish you were at ODEL, not just once but everyday this season as ODEL introduces a range of delightful products which are a veritable burst of island blooms and colors that will get you right into a mood of Summer fun and frolic as well as traditional Avurudu celebrations.

You can shop ODEL with complete ease of mind, with a host of bank offers as well as special promotions, to make your Avurudu all the more festive. What’s more, this season you can shop till you drop at ODEL, from 10 AM all the way to 10 PM!

“This season, vibrant blooms will come in to play across ladies’, men’s as well as kids’ categories. The collection comprises of a stunning selection of silhouettes in joyful, celebratory hues such as Red, Orange as well as Green which is the designated auspicious color of Avurudu this year. Sri Lanka being the tropical paradise that it is, we have kept the fabric light and breathable with the perfect blend of cottons and linens, which are well suited to our climate” said Desiree Karunaratne, Group Director Marketing of Softlogic Group.

The overall direction for this Summer’s collection is ‘comfort first’. In the ladies’ line up, you will see cascading shapes with layers and fluidity. Staples such as floral summer dresses, shorts, tropical co-ord sets, palazzo pants, crop tops and cover ups are making a comeback. Wide-leg trousers made for comfort, floaty dresses that could take you from an intimate festive gathering to a tropical get away far from Colombo, paper bag shorts pairable with those breezy tops with billowy sleeves or even a cute little crop top are all must- haves that will soon become your summer favorites.

For LUV Sri Lanka, the ‘Blossoms of Avurudu’ collection capture the essence of this festive period and portrays the beauty and magic that is created by the myriad of flowers that blossom across the island during this time with emphasis being placed on this year’s Avurudu colors which are green, white and blue. Conveyed via water colours by our team of designers, everything you see has been drawn from scratch. We have given special attention to the flowers that are synonymous with the culture and traditions of Sri Lankans, namely Erabadu, Asala, Nilmanel, Saman Pitchcha , Katurolu, Kadupul, Binara and Sapu.

The Men’s collection too revolves primarily around comfort, with tropical shirts, shorts, ombre- tie dye T shirts and crisp white tailored staples included in the collection. With a range of printed, casual shirts that can be paired with a casual short for a day by the pool, or a Chino from our wide collection for an evening out, the ODEL Men’s collection is versatile and interchangeable, working for a whole range of different looks. Not forgetting the wildly popular tie dye tee range by WYOS and Liberation, and the beloved formal range by Davidoff and Fellini, the ODEL Men’s department is fully equipped for all your festive shopping needs.

Kid’s Summer collection for both boys and girls, is affectionately labeled ‘Fruitloops’ this season as it’s a celebration of tropical fruits and their burst of vivacious colors. Boysenbear brings ever so cozy casual looks for little boys while Pinkabelle comes through with summer dresses, rompers and comfy shorts that your little princess will want to live in during these hot summer days.

ODEL Home, in keeping with the theme of vibrant colors and light-as-air textures, presents a range of home essentials for this festive season. Beautiful, vibrantly hued mosaic vases, modern ceramic vases in uncommon shapes and sizes, floral cushion covers in colorful linens and cottons, and a range of color coordinated bath room accessory sets, bath mats and towels, that will complete your home, while a unique collection of clay table wear, vintage brass oil lamps, batik cushion covers and table runners will make your Avurudu table the cynosure of all!

As for Backstage, resplendent dazzles are the order of the day! In order to coordinate and complement the bright and gleaming hues of Avurudu, Backstage will feature a range of jewelry that is intricate, exotic, colourful, dazzling and one of a kind.

Last but by no means least; Delight has an array of traditional Avurudu sweet treat hampers that are guaranteed to satisfy the gourmand in you with a stunning assortment of all-time favourites and some new ones too.

Sri Lanka’s leading Department store, ODEL certainly has it all for the entire family, so head over down to your favourite store for all your family’s needs this Avurudhu – ODEL has it all!

ODEL PLC is a fully owned subsidiary of Softlogic Holdings PLC, one of Sri Lanka’s largest diversified conglomerates with leading market positions in growing economic sectors in Retail, Healthcare, ICT, Automobiles, Leisure, and Financial Services. Softlogic holds authorised distributorships for key global power brands and employs over 11,000 employees at its offices in Sri Lanka and Australia today.

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Banana: the everyday super fruit

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by Randima Attygalle

Be it visiting loved ones for the new year or on any other occasion, taking a comb of bananas along is a time-honoured practice among Lankans. We are not alone in our love for this delectable fruit relished over centuries by mankind and herbivorous animals alike. One of the most widely grown fruit crops in the world, banana occupies a top place in the fresh fruit trade, second only to orange. Banana (Musa spp.) is native to South Asia and Western Pacific Region. The wild ancestors of cultivated banana Musa acuminate Colla and Musa balbisiana Colla are distributed in South and South East Asian countries including Sri Lanka.

The earliest written reference to bananas in Sri Lankan history goes back to about 341 A.D. the time of King Buddhadasa who is reputed to have been a skilled physician. The king had recorded in his Sarartha Sangragaha, the medicinal values of various parts of the banana plant. There is also evidence that the prehistoric inhabitants of the island, over 12,000 years ago had eaten wild bananas. The seed remains of ati-eta kesel which had been found in a carbonized state in the stone-age cave sites of Batadombalena in the Ratnapura District prove the long existence of banana in Sri Lanka.

“Botanically known to be a kind of berry, banana is the only fruit crop equally recognized as a fruit and a vegetable. Although ‘bananas’ and ‘plantains’ are commonly used to name the fruit, there is a distinction between them. The two major types of edible banana cultivars in the country are classified into banana and plantain each with different morphological characters and uses. “While banana is considered to be the ‘dessert’ type, plantains are the cooking type,” explains Dr. Kalyani Ketipearachchi, former Principal Scientist (Fruit Agronomy), Fruits Crops Research and Development Station of the Department of Agriculture in Gannoruwa, Peradeniya. Today what is known as ‘ornamental banana species’ have also found a place in home gardens, she adds.

While almost 1,000 varieties of bananas are found across the world, there are around 50 varieties locally found, says Dr. Ketipearachchi. Other than a few varieties introduced scientifically through international research projects such as Ambun types, Cavendish type, recommended varieties of Kandula and
Pulathisi, almost all the others are indigenous to the country, she adds.

Sri Lankan bananas are found in three main groups: the Mysore, the Kolikuttu and the Cavendish. Ambul and seeni bananas are of Mysore group. Kolikuttu, suwendel, puwalu and rath kehel belong to the Kolikuttu group, while embun, anamalu, nethrampalam and bim-kesel belong to the Cavendish group. While all these are popular dessert bananas, alu-kesel or ash plantain is a cooking variety. Among the cooking types are Kithala, Mondan, Etamuru, and Marathamana which are however not as common as alu-kesel. Nethrampalam, she says, is the most expensive local variety. “This is not commonly available as it is not yet cultivated on a large scale. Nethrapalam is believed to help improve eyesight and contains aphrodisiac qualities. Bimkesel or Navkesel is also a Cavendish type known as Sri Lankan Cavendish. The tree is of dwarf size and its fruit bunch almost touches the ground.

Bananas are a popular fruit crop ensuring high economic returns throughout the year. “This is the fruit’s biggest attraction, as it could be grown across the country even at very high elevations unlike other seasonal fruits such as rambutan or mango. Moreover, banana can be harvested in shorter periods, bearing fruit in about ten months,” notes Dr. Ketipearachchi. The economic life span of a tree is about four years.

Nearly 50,000 hectares of land are under banana in Sri Lanka – that’s about 54% of the total fruit cultivation extent, according to the Department of Agriculture. It is also our highest export fruit crop. According to the Export Development Board’s numbers, Cavendish has a high demand in the international market and ambul and rath kesel are also exported in small quantities. Middle East countries are the largest buyers of Lankan bananas, (largely Cavendish) followed by several European countries including Germany, Switzerland, Netherlands and the UK. Japan and New Zealand are also among lead buyers.

Along with its everyday presence in Lankan homes, the fruit is also part of the country’s religious and cultural fabric. All of it, be it leaves, flower bud, pseudo stem or corm, no part of this plant goes unutilized. It is also a popular weaning food for infants as it is easily digestible, soft and palatable. Rice and curry wrapped in banana leaves, popularly known as kesel-kola buth is much relished, giving a special flavour to a meal apart from its packaging function.

Harvard School of Public Health in their literature alludes to banana as the ‘iconic golden fruit’ which carries the title of the ‘first super-food endorsed by the American Medical Association in the early 20th century as a health food for children and a treatment for celiac disease. Rich in potassium, vitamin A and C, banana can easily fulfill the minimum daily fruit requirement of 100gms, says Dr. Renuka Jayatissa, Head of the Department of Nutrition at the Medical Research Institute and President of the Sri Lanka Medical Nutrition Association.

An advocate of ‘a banana a day keeps the doctor away,’ she remarks that banana is a natural intervention for tropical lands like ours to supplement the minerals lost due to heat. “It’s actually a wonder fruit with many advantages – nutrition value, affordability, availability and its natural peel-wrapper, makes it a safe and a practical fruit that could be eaten at any time without interfering with our meal patterns.”

Nearly 50% of Lankan adults have high blood pressure says the Clinical Nutritionist. Rich is potassium, the fruit is recommended for maintaining blood pressure levels. However, those with potassium-related health issues need to be conscious of how much of the fruit they eat, says Dr. Jayatissa. As it is rich in calories and carbohydrates, it should be eaten in moderation by diabetics and other high risk groups such as the overweight and the obese, to prevent glycemic overloading. “People unnecessarily fear banana which should not be the case. Eating in moderation is the key,” she notes.

The nutritional level of different kinds of bananas varies but this is not very significant, so people have the advantage of enjoying their preferred variety, Dr. Jayatissa says. “Ambul has more citric acid, and that’s the reason why it doesn’t agree with those who have citric acid intolerance. But such cases are now not very common. Rath-kesel has more beta-carotenes and is good for those with Vitamin A deficiency. Anamalu is recommended to treat diarrhea as well as constipation,” she explains emphasizing that this fruit can also meet the recommended daily dose of vitamin C as a buffer against COVID-19.

Citing Thailand’s example, she says that the wastage of this wonder fruit must be avoided. “In Thailand, hardly any bananas are thrown away. Overripe fruit is sun-dried and diced into small pieces which they enjoy with ice cream or smoothies. We can learn from this and even add it to our much loved curd. Banana peel soaked in water for three days is a good fertilizer”, Dr Jayatissa says, encouraging Lankans to be more creative with this abundant fruit.

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