The Digital Marketing Association of Sri Lanka (DMASL), Sri Lanka’s national body of digital marketers hosted its 1st Annual General Meeting on the 4th of August 2022. Umair Wolid was ceremoniously inducted as the new President of DMASL for the year 2022/2023 at the event. Additionally, a new Executive Committee was also appointed during the course of the event.
The DMASL was formed in 2021 in an effort to drive the growth of the digital marketing industry. The association plays a pivotal role in recognizing, representing, and supporting Sri Lanka’s digital marketing professionals. Since its inception, the DMASL has implemented professional standards, ethical guidelines and ensured best practices for Sri Lanka’s digital marketing industry.
The newly elected President of the DMASL commented on the event: “I am truly honoured and grateful to have been selected as President of the DMASL. I look forward to working with the entire digital marketing fraternity to help uplift the digital marketing industry in Sri Lanka. The DMASL was created as a platform for individuals to expand their knowledge and provide guidance on running digital businesses in an ethical manner. I look forward to the upcoming year and all the opportunities and challenges it will bring”.
The newly elected EXCO committee for the year 2022/23 includes; Kabeer Rafaideen, Muhammed Gazzaly, Niranka Perera, Rajitha Dahanayake, Jaque Perera, Prasad Perera, Udara Dharmasena, Lalinda Ariyaratna, Infas Iqbal, Amitha Amarasinghe, Sanjini Munaweera, Umair Wolid, Gayathri Seneviratne, Arjun Jeger, Shalendra Mendis and Shehan Selvanayagam.
Over the next year, the DMASL is looking to improve upon its previous efforts and continue implementing training sessions, knowledge sharing, and networking activities which will bring together different sectors in the industry.. The association will also be looking into integration of digital marketing into businesses, as it is an important element in Sri Lanka’s economic recovery. Another key area of focus for the DMASL is working in tandem with selected Government Organisations to help strategize Digital firsts and Digital marketing driven projects.
Presidential Task Force needed to put medical tourism strategy in motion, says official
By Sanath Nanayakkare
Revenue from medical tourism could help national economic recovery and growth, and therefore, we need a Presidential Task Force that could effectively speed up and harness the economic benefits of medical tourism, Ms. Dhammika Wijesinghe, Additional Secretary to the Ministry of Tourism said in Colombo on Saturday.
“The main impact of medical tourism is that it brings direct foreign exchange earnings and contributes greatly to government revenues. So we need to invest in the development of local infrastructure to attract foreign medical tourists for treatments. This will help generate foreign exchange revenue to improve the country’s balance sheet,” she said.
She made these remarks at the 135th Anniversary – International Medical Congress 2022 – hosted by Sri Lanka Medical Association, where a session on Medical Tourism was held.
She observed that a Presidential Task Force would need to be established to give impetus to this nascent industry in Sri Lanka.
“The government has developed a National Export Strategy where medical tourism is also included. But we have not been active enough to implement it. That would be a waste of our endeavor made in the first place. Sri Lanka’s potential and capacity for the development of medical tourism and wellness tourism is enormous. So beyond planning, we need real implementation of the plans and that’s where a Presidential Task Force could play a vital role.”
“Also, the political leadership and business community of the country need to show the world that they trust the health system and medical services in Sri Lanka. We have to demonstrate to the world that there is a very good health system in Sri Lanka; our doctors are highly qualified and trained and can cure any disease and help patients, and that they are on par with world class specialists.”
“Only then can we attract foreign visitors here to seek our medical services. Only then will foreign visitors decide to travel across international borders with the intention of receiving medical treatment in Sri Lanka.”
“There is a lot of potential for Sri Lanka to enter and establish its presence and position in the regional medical tourism market, but all relevant stakeholders need to come together to accelerate the demand and adoption of medical tourism, and make Sri Lanka a desired destination for medical tourists,” she said.
According to reports of fact checkers, Thailand medical tourism market is estimated to reach US$ 5,687mn in 2022. Sales of Thailand Medical Tourism market are forecasted to increase at a robust 18.4 % CAGR (compound annual growth rate). Total sales of Thailand medical tourism market represent 2%-7% of the global medical tourism market.
The Malaysia medical tourism market was valued at US$ 1.2 bn in 2020, and is projected to rise at a steady CAGR of 4.5% over the forecast period (2021-2028), with the market valuation reaching US$ 5.1 bn by the end of 2028.
DFCC Bank partners with National Innovation Agency to support adoption of biogas technology
Understanding the potential of the technology for sustainable energy generation, DFCC Bank, Sri Lanka’s pioneer in financing renewable energy, has joined hands with the recently established National Innovation Agency, which was enacted by the parliamentary Act No. 22 of 2019, to promote biogas technology, as the Agency’s financial services provider, and to create broader awareness about this sustainable alternative.
Professor Ajith de Alwis, Chief Innovation Officer at the National Innovation Agency said, “Biogas has a triple benefit as waste becomes raw material, hence accomplishing recycling and sustainable disposal, while the output derived from that waste is transformed into a sustainable energy source and can also be used as an organic fertilizer. At the larger community and social level, it can help reduce energy costs and our carbon footprint while providing an effective and efficient method of waste disposal, often onsite or in the nearby vicinity. We hope to see this technology promoted further and popularized, which is why we have partnered with DFCC Bank.”
Sri Lanka’s RAGA sparkling Kithul Toddy gains celebrity following in Australia
Innovative Sri Lankan produce and beverage exporter, Agri Deshiya’s RAGA Sparkling Kithul Toddy has attracted celebrity attention in one of its key overseas markets, Australia, after famous football star, Ben Long, recently tried this new trendy beverage.
Upon tasting this native Sri Lankan beverage, produced to international standards, and which is now available in Melbourne, Australia, Ben Long, a player representing St. Kilda Football Club in the Australian Football League, has become a dedicated fan. In fact, RAGA Sparkling Kithul Toddy has become quite the hot item about town in Melbourne recently, as more and more locals try this traditional Sri Lankan brew and fall in love with its refreshing and unique flavour.
“Mr Long was quick to express his fondness for this newfound 100% authentic Sri Lankan beverage,” said a representative for Kingston Cellars in Australia, the distributor of RAGA beverages in that country, “One chilled can of RAGA Sparkling Kithul Toddy, and Ben Long became an immediate fan. He is now, not just tremendously impressed with the taste of kithul toddy, but has also become very interested in learning about how kithul sap is harvested, and the myriad of health benefits of kithul, including boosting energy, helping weight loss, regulating blood pressure, migraine relief and improved digestive and respiratory health.”
RAGA Sparkling Kithul Toddy is manufactured by Agri Deshiya (Private) Limited and is presently exported to Australia, New Zealand, the UAE, UK and South Korea, and also available in Sri Lanka .
Ex-HRCSL head challenges ‘Bureau of Rehabilitation Bill’
SJB demands LG polls instead of conference on ‘local governance’
Opposition Leader wants all MPs tested for drugs
‘Dates have the highest sugar content to fight Coronavirus’
U.S. Congress to probe assets fleecing by US citizens of Sri Lankan origin
Sunday Island 27 December – Headlines
News2 days ago
UK considers imposing sanctions on Gen. Silva, others over ‘war crimes’
News6 days ago
CID arrests barber for attempting to extort money from former First Lady
Sports6 days ago
Biology teacher Rukshika wins tennis double
Business6 days ago
FitsAir to launch low cost airline in Sri Lanka on October 5
News4 days ago
Corruption: Ex-top House official alleges negligence of successive Speakers
News1 day ago
Wigneswaran wants SL taken to International Criminal Court
News4 days ago
PMB declines to release Rs 1.2 bn FD for paddy purchasing
Editorial5 days ago