“Salli Athin Allanne Na” – Digital Marketing Campaign
DFCC Bank, the bank for everyone, was recognised as a finalist at the SLIM DIGIS 2.1 awards recently for its exceptional digital marketing campaign, “Salli Athin Allanne Na” that was launched to promote the DFCC Virtual Wallet.
The timely launch of this campaign saw a faster adaptation of DFCC’s digital wallet amongst customers during an era where the use of cash was not the preferred option for transactions due to the rapid spread of COVID-19.
This marks the first instance in which DFCC Bank has participated in the SLIM DIGIS awards, which recognised outstanding efforts in digital marketing on a national platform. DFCC Bank’s campaign for its innovative digital wallet and banking solution, DFCC Virtual Wallet, was recognised amongst the finalists for Best Digital Marketing Campaign in the Banking and Finance category.
The SLIM DIGIS awards ceremony was held at Monarch Imperial, Thalawathugoda with over 400 digital marketers representing all industries in attendance. The Bank’s contracted digital and creative agencies; Loops Digital and Storybook respectively were also recognized for their contribution to this campaign.
Expressing his sentiments, Thimal Perera – CEO at DFCC Bank said, “Being recognised among the finalists during our very first involvement with such a reputed platform as SLIM DIGIS, is a great source of pride for us. As one of the Sri Lanka’s fast growing commercial banks in Sri Lanka, and one that is committed to providing banking for everyone, we understand the critical importance of digital enablement. DFCC Virtual Wallet is a result of that understanding, providing a fully-featured digital banking experience, which goes beyond transactional banking and embraces a lifestyle approach that is open to collaboration with other partners. Thus, this achievement is an important milestone for us on our brand journey towards emerging as one of Sri Lanka’s most customer-centric and digitally enabled banks.”
Nilmini Gunaratne – Head of Marketing and Sustainability at DFCC Bank added, “We understand that the marketing environment today is in flux with digital marketing emerging as the most widely consumed channel that allows you to measure the reach and success rates. Thus, Digital is now a key element of the Banks communication strategy to reach our target markets on the varied financial propositions we have to offer. The “Salli Athin Allanne Na” campaign was a digital-led 360 campaign, where our objectives were to obtain maximum possible App installs, activations and increase transaction volumes on the Wallet. With these objectives in mind we rolled out the digital campaign across multiple channels including Face book, Instagram, YouTube, TikTok, Google and programmatic ads. The campaign ran for several months and was successful. Thus, it is with great pride and satisfaction that we accept this recognition which was a result of great team work.”
The SLIM DIGIS awards are organized by the Sri Lanka Institute of Marketing (SLIM) and recognize and celebrate Sri Lanka’s best digital marketing work, innovation and talent. SLIM is the national body for marketing in Sri Lanka and the SLIM DIGIS is among Sri Lanka’s most prestigious awards programmes that recognize innovation and budding talent in the digital marketing space.
‘Expolanka Holdings steadfast in posting stabilized Q3 results’
Expolanka Holdings PLC recorded a steady 9-month performance as at December 31, 2022 amid declines in the overall global markets. Reflecting the underlying strength of its business and success in pursuing a consolidated strategy, the combined 9-month performance delivered a strong endorsement in overcoming challenges in the macro environment with Year-to-date Revenue of Rs. 491Bn, Gross Profit Rs. 85.9Bn and Net Profit Rs. 32Bn. International business continued to generate above 95% in contribution, demonstrating the robust earning potential of the company, an Expolanka Holdings press release said.
The release adds: ‘However, declines in international trade moderated Q3 FY 2022 earnings, recording a Revenue of Rs. 94.2Bn, Gross Profit of Rs. 20.6Bn and a Profit after Tax of Rs. 3.0Bn.
‘Contributing to company earnings was the logistics sector which navigated the challenging macro-economic environment and adopted longer-term strategies concentrating on business fundamentals. For Q3, the sector posted a Revenue of Rs. 92Bn, Gross Profit of Rs. 19.9Bn and Profit after Tax of Rs. 2.7Bn delivering a YTD Profit after tax of Rs. 30.1Bn.
‘Impacting revenues were a reduction in operating volumes across Air Freight and Ocean Freight products due to the overall slowdown in global trade volumes on grounds of high inventory levels, inflationary fears and the global energy crisis. The Air Freight business encountered a relatively larger impact due to challenging market conditions resulting in weakening demand and reduced volumes.
‘Focusing on increased customer penetration, developing partner networks and enhanced competencies, the company was successful in gaining cumulative progress in the Ocean Freight product.
‘The North American trade lane continues to remain the critical business driver for Expolanka, while the European and Intra-Asia companies remained resilient.
‘Reinforcing growth and sustaining improved margins was also due to the company’s focus on strengthening customer relationships, attracting selective new customers and engaging in proactive procurement strategies.
‘Key EFL origins also delivered strong results, reflecting the success of the infrastructure investments made into these markets.
‘The Group’s stabilized 9-month performance was also aided by the continued resurgence in the leisure sector. In Q3 the sector delivered a Revenue of Rs. 725Mn, Gross profit of Rs. 578Mn and Profit after tax of Rs. 202Mn by strengthening its market position focusing on efficient procurement and operational excellence.’
‘Recording a revenue of Rs. 1.6Bn and a Profit after Tax of Rs. 41Mn, the Group’s investment sector remained steady making progress across its business portfolios.
‘Despite the global macro environment remaining uncertain and challenging in the future, Expolanka aims to forge ahead, unwavering in its approach to deliver on earmarked strategic initiatives building on its strong performance. The company stands persistent towards generating accelerated growth and innovation while remaining true to its core values by reaffirming its long-term commitment and challenging the status quo to seize opportunities in the market that would predominantly secure its position as a market leader.’
Sanasa Life Introduces “Pinsaru Vandana” – A Premium Insurance Policy for Buddhist Clergy
Helping to elevate and protect the Buddha Sasana, Sanasa Life Insurance has introduced a very special and tailored insurance policy for Buddhist Monks. The “Pinsaru Vandana” insurance policy provides a specialized insurance scheme addressing the special needs of Buddhist Monks. An auspicious inauguration ceremony was held, in the presence of several senior members of the Buddhist Clergy on the 17th of January 2023, at the Sri Sambudhdhatva Jayanthi Mandiraya in Colombo. A total of 300 Buddhist Monks were in attendance at the event, and gave their blessings for this special insurance scheme. A group of dignitaries, including Wishawa Prasadini, Dr. P. A. Kirivandeniya and Piriwena Director, Venerable Watinapaha Somarathana Thero, were also present and played key roles during the event.
“Pinsaru Vandana” is an insurance scheme that provides relief and protection for junior monks, in the event of the death, serious illness or incapacitation of their patron/senior monk. In such an unfortunate event, junior monks can often become destitute and or marginalized. Thus, “Pinsaru Vandana” will help to protect these young monks as they pursue their journey and mission of elevating and sustaining the Buddha Sasana.
Technocity hosts ‘Together We Win’ training programme in Thailand
The Technocity Pvt. Ltd., the leading Sri Lankan IT Distribution Company, recently held a three-day ‘Together We Win’ training programme at the Rembrandt Hotel in Bangkok, Thailand.
The event, in partnership with HP, invited The Technocity’s top 10 Partners for training in gratitude for the continuous support they have shown towards helping the company develop its business.
The event featured esteemed speakers, including Gehan Thangappan (Business Head, The Technocity), Manish Gawri (Hp Inc., Notebook), T Natarajan (Hp Inc., Print) and M. Kalim (Sales Manager, The Technocity).
The sessions covered various pertinent topics while the invitees viewed a series of product videos during the training to further understand the complexities of the products.
Addressing the invitees, Gehan Thangappan said, “We started small, as all new businesses do, but we’ve grown beyond our borders. This is all thanks to our valued partners and customers who have helped us achieve newer and higher ground. Grateful as we are, we also look forward to providing our diverse clientele with the best products and top-notch service as always.”
The Technocity also conducted a F2F discussion with the partners, briefing them on the way forward and announcing the channel incentive schemes in place targeting Ink Tank Printers. Prior to the conclusion of the event, the attending partners partook in a quiz segment and were treated to exciting giveaways.
“We are very happy with the success of this programme. The training had a very good impact, especially as it was held out of the country and it motivated partners. It was also significant for us as it was the first event we had held overseas after Covid,” Thangappan added.
The Technocity Pvt Ltd is one of the leading distributors in Sri Lanka for IT products and services. In the nearly three decades since its establishment, The Technocity has grown to become one of the most trusted names in the industry. The company is also the first local distributor for HP in Sri Lanka and boasts a portfolio of representation for notable brands like Asus, Lenovo, MSI, Logitech and Viewsonic.
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