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Deshabandu Dr. Victor Hettigoda: The last of the old guard

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by Maheen Senanayake

It is with great sadness that I received the news of the passing of Sri Lanka’s iconic entrepreneur cum industrialist, Deshabandu Dr. Victor Hettigoda fondly known to the masses of this country as ‘Siddhalepa Veda Mahattaya’.

A former presidential aspirant – he unsuccessfully ran for election in 2005 in the teeth of family opposition -, I must admit I have never spoken a word to him directly though I have occasionally spotted him at his daughter- in-law’s home. I was hesitant to try to talk to him, something I would have very much liked to do.

For whatever reason or perhaps even time, the situation did not permit a full blown conversation. Yet from afar I closely followed this gentleman who I consider a true son of the soil, for he truly showed us – the people of this internet age, how senile our business acumen was.

While I have no idea what he actually put into his flagship Siddhalepa balm, I do admit that on the few occasions that I used it the results were near immediate. Of course, whether through sheer luck or hard work, he took a formula he claimed had come down over generations and then turned it into a modern brand that I understand also produced a series of variants that found markets in the European continent and elsewhere.

Venturing into the FMCG sector could not have been easy and coming from an age, long before the internet and the World Wide Web, Victor Hettigoda did what most modern marketers can only dream of. To illustrate this point let me share with you a story one of my close associates told me.

In the late nineties, most salesmen had to walk the talk and marketing managers who generally handled both sales and marketing kept their subordinates on tight leashes. My colleague who had through a competitive process acquired a job as a sales/marketing executive at Siddhalepa was assigned to manage an account which his predecessors had failed to successfully launch.

Dressed in slacks, shirt and tie, then considered appropriate for a media rep’s job, he had sat outside Hettigoda’s office for many days seeking an audience with the boss before other staff, feeling sorry for him got him into the sanctum sanctorum after two weeks of daily waiting during which his own confidence in his sales formula grew.

When he was finally guided into Hettigoda’s office, he described the big man as emotionless on first sight but had courteously asked my friend what his business was. As part of his pitch to sell his idea, my colleague had explained a certain behavioral aspect within a target group that he assumed was a potential market for a Siddhalepa product.

Hettigoda had listened to him attentively, picked up his black Nokia phone, brought it close to his face, Keyed a few things into it and having placed the phone back on the desk had stared into the air completely oblivious of my friend. Within minutes, the Nokia began to buzz and continued to do so for what seemed a very long time. He had ignored this for a full few minutes and then began to read the messages he had received.

After what my colleague claims felt like an eternity, he had smiled broadly, brought himself closer to the table and said, “you may be right, but not entirely.” Seeing my colleague dumb founded ( he claimed he felt like a cat in the headlights of a car), he softly explained in Sinhala that he always did his market research before taking a decision.

He said he had messaged his sales staff on delivery vehicles islandwide and checked with them on the behavioural aspect that my colleague claimed existed. While puritanical researchers will throw various technical flaws including biases into this approach, what was unique about this story, was that here was an an entrepreneur who relied on data and ground data at that.

He had also understood the non-conclusiveness of the information and therefore used it accordingly. I recall this story with fondness for I wish that many Lankans too may share my sentiments that policy makers and those in authority also used data the way Hettigoda had done.

Victor Hettigoda was a results oriented man who devoted his life to build the Siddhalepa brand, at times taking on MNC giants and carving for himself several niches for his brands, developing new markets such as his children’s toothpaste etc. He found a place for Sri Lankan ayurveda in the global health tourism industry with an ayurvedic hotel and set up a private ayurveda hospital.

While it is not the intention of this article to go into a detailed account of the empire Deshabandu Victor Hettigoda has built, I want to point to the many lessons young Lankans may learn from his efforts. Today we have access to a variety of tools of which the Internet takes pride of place making communication across the globe a much easier task.

His ingenuity and business acumen will remain a lesson and inspiration for many aspiring entrepreneurs. A study that I remember conducted in 1987 or 1988 brought out the fact that a Siddhaleppa kuppi (container) was available in most households in the country along with two Elephant House soda bottles! That’s no small achievement.

As an aspirant for the presidency, he promised the electorate a cow per family to enable fresh milk for every household. I enjoy teasing his daughter-in-law that we are still waiting for this cow!

As for my colleague, he did not immediately succeed. His daily visits to the boss’ office continued for a month and then became twice a week. After a full six months during which repeated attempts to remove the account from him was met with resistance. his success in promoting the Siddhalepa brand was not unnoticed.

In Victor Hettigoda both my colleague, I recognized a certain commitment, a fire that we should all learn from. May he who had taught us much, rest in peace and attain the supreme bliss of Nirvana.



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Is it impossible to have hope?

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So, a woman has lost again to a man. I refer here to Matale District SJB MP Rohini Kaviratne having to concede her bid for Deputy Speaker of Parliament to some bod of the Pohottu Party, who, sad to say makes only a negative impression on Cass. Conversely, Kaviratne looks competent, capable, trustworthy, able to communicate and command, and most importantly speaks and conducts herself well balanced. So different from most of the MPs, particularly of the government side, who lack education, and in appearance and behaviour – decency. Please, take my word for the fact that I am not a party person. What I want in our representatives is education and decorum. And they should at least once in a while use their own heads and make decisions that are good for the country and not follow the leader through sheep like, sycophantic obedience. Of course, even more than this is self interest that prompts the way they act and decisions are taken, especially at voting times.

Rohini Kaviratne made a bold statement when, as Wednesday’s The Island noted, she told Parliament “the government was neither run by the President nor the Prime Minister but by a ‘crow.’” Utterly damning statement but totally believable. Deviousness as well as self-preservation is what motives action among most at the cost of even the entire country. And, of course, we know who the crow is – kaputu kak kak. Cass lacks words to express the contempt she feels for the black human kaputa, now apparently leading the family of kaputas. Why oh why does he not depart to his luxury nest in the US of A? No, he and his kith are the manifestation of Kuveni’s curse on the island. Strong condemnation, but justified.

You know Cass had a bold kaputa – the avian kind – coming to her balcony in front of her bedroom and cawing away this morning. Normally, she takes no notice, having developed sympathetic companionship towards these black birds as fellow creatures, after reading Elmo Jayawardena’s Kakiyan. She felt sorry for the crow who cawed to her because his name has been taken to epithet a politico who landed the entire country in such a mess. And he is bold enough to attend Parliament. Bravado in the face of detestation by the majority of Sri Lankans! Cass did not watch afternoon TV news but was told father and son, and probably elder brother and his son attended Parliamentary sessions today – Wednesday May 18. May their tribe decrease is the common prayer; may curses rain on them. Cass recognises the gravity of what she says, but reiterates it all.

I am sure Nihal Seneviratne, who recently and in 2019, shared with us readers his experiences in Parliament, moaned the fact that our legislature always lacked enough women representation. Now, he must be extra disappointed that political allegiance to a party deprived Sri Lanka of the chance of bringing to the forefront a capable woman. Women usually do better than men, judging by instances worldwide that show they are more honest and committed to country and society. The two examples of Heads of Government in our country were far from totally dedicated and commitment to country. But the first head did show allegiance to Ceylon/Sri Lanka in fair measure.

As my neighbour moaned recently: “They won’t allow an old person like me, after serving the country selflessly for long, to die in peace.” Heard of another woman in her late 80s needing medical treatment, mentally affected as she was with utter consternation at the state of the country. One wonders how long we can be resilient, beset on every side by dire problems. But our new Prime Minister was honest enough to voice his fears that we will have to go through much more hardship before life for all Sri Lankans improves.

Thus, my choice of pessimistic prediction as my title. Will we be able to hope for better times? Time will be taken but is it possible to have even a slight glimmer of hope for improvement?

There is much debate about the appointment of Ranil W as PM. We admire him for his knowledge and presence. But the greatest fear is he will defend wrong doers in the R family. Let him be wise, fair and put country before saving others’ skins. He has to be praised for taking on the responsibility of leading the country to solvency. He said he will see that every Sri Lankan has three meals a day. May all the devas help him! The SJB, though it refuses to serve under a R Prez, has offered itself to assist in rebuilding the nation. Eran, Harsha, and so many others must be given the chance to help turn poor wonderful Sri Lanka around. And the dedicated protestors, more so those in Gotagogama, still continue asking for changes in government. Bless them is all Cass can say at this moment.

Goodbye for another week. hoping things will turn less gloomy, if brightness is impossible as of now.

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Lives of journalists increasingly on the firing line

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Since the year 2000 some 45 journalists have been killed in the conflict-ridden regions of Palestine and senior Al Jazeera journalist Shireen Abu Akleh was the latest such victim. She was killed recently in a hail of bullets during an Israeli military raid in the contested West Bank. She was killed in cold blood even as she donned her jacket with the word ‘PRESS’ emblazoned on it.

While claims and counter-claims are being made on the Akleh killing among some of the main parties to the Middle East conflict, the Israeli police did not do their state any good by brutally assaulting scores of funeral mourners who were carrying the body of Akleh from the hospital where she was being treated to the location where her last rites were to be conducted in East Jerusalem.

The impartial observer could agree with the assessment that ‘disproportionate force’ was used on the mourning civilians. If the Israeli government’s position is that strong-arm tactics are not usually favoured by it in the resolution conflictual situations, the attack on the mourners tended to strongly belie such claims. TV footage of the incident made it plain that brazen, unprovoked force was used on the mourners. Such use of force is decried by the impartial commentator.

As for the killing of Akleh, the position taken by the UN Security Council could be accepted that “an immediate, thorough, transparent and impartial investigation” must be conducted on it. Hopefully, an international body acceptable to the Palestinian side and other relevant stakeholders would be entrusted this responsibility and the wrong-doers swiftly brought to justice.

Among other things, the relevant institution, may be the International Criminal Court, should aim at taking urgent steps to end the culture of impunity that has grown around the unleashing of state terror over the years. Journalists around the world are chief among those who have been killed in cold blood by state terrorists and other criminal elements who fear the truth.

The more a journalist is committed to revealing the truth on matters of crucial importance to publics, the more is she or he feared by those sections that have a vested interest in concealing such vital disclosures. This accounts for the killing of Shireen Abu Akleh, for instance.

Such killings are of course not unfamiliar to us in Sri Lanka. Over the decades quite a few local journalists have been killed or been caused to disappear by criminal elements usually acting in league with governments. The whole truth behind these killings is yet to be brought to light while the killers have been allowed to go scot-free and roam at large. These killings are further proof that Sri Lanka is at best a façade democracy.

It is doubtful whether the true value of a committed journalist has been fully realized by states and publics the world over. It cannot be stressed enough that the journalist on the spot, and she alone, writes ‘the first draft of history’. Commentaries that follow from other quarters on a crisis situation, for example, are usually elaborations that build on the foundational factual information revealed by the journalist. Minus the principal facts reported by the journalist no formal history-writing is ever possible.

Over the decades the journalists’ death toll has been increasingly staggering. Over the last 30 years, 2150 journalists and media workers have been killed in the world’s conflict and war zones. International media reports indicate that this figure includes the killing of 23 journalists in Ukraine, since the Russian invasion began, and the slaying of 11 journalists, reporting on the doings of drug cartels in Mexico.

Unfortunately, there has been no notable international public outcry against these killings of journalists. It is little realized that the world is the poorer for the killing of these truth-seekers who are putting their lives on the firing line for the greater good of peoples everywhere. It is inadequately realized that the public-spirited journalist too helps in saving lives; inasmuch as a duty-conscious physician does.

For example, when a journalist blows the lid off corrupt deals in public institutions, she contributes immeasurably towards the general good by helping to rid the public sector of irregularities, since the latter sector, when effectively operational, has a huge bearing on the wellbeing of the people. Accordingly, a public would be disempowering itself by turning a blind eye on the killing of journalists. Essentially, journalists everywhere need to be increasingly empowered and the world community is conscience-bound to consider ways of achieving this. Bringing offending states to justice is a pressing need that could no longer be neglected.

The Akleh killing cannot be focused on in isolation from the wasting Middle East conflict. The latter has grown in brutality and inhumanity over the years and the cold-blooded slaying of the journalist needs to be seen as a disquieting by-product of this larger conflict. The need to turn Spears into Ploughshares in the Middle East is long overdue and unless and until ways are worked out by the principal antagonists to the conflict and the international community to better manage the conflict, the bloodletting in the region is unlikely to abate any time soon.

The perspective to be placed on the conflict is to view the principal parties to the problem, the Palestinians and the Israelis, as both having been wronged in the course of history. The Palestinians are a dispossessed and displaced community and so are the Israelis. The need is considerable to fine-hone the two-state solution. There is need for a new round of serious negotiations and the UN is duty-bound to initiate this process.

Meanwhile, Israel is doing well to normalize relations with some states of the Arab world and this is the way to go. Ostracization of Israel by Arab states and their backers has clearly failed to produce any positive results on the ground and the players concerned will be helping to ease the conflict by placing their relations on a pragmatic footing.

The US is duty-bound to enter into a closer rapport with Israel on the need for the latter to act with greater restraint in its treatment of the Palestinian community. A tough law and order approach by Israel, for instance, to issues in the Palestinian territories is clearly proving counter-productive. The central problem in the Middle East is political in nature and it calls for a negotiated political solution. This, Israel and the US would need to bear in mind.

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Doing it differently, as a dancer

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Dancing is an art, they say, and this could be developed further, only by an artist with a real artistic mind-set. He must be of an innovative mind – find new ways of doing things, and doing it differently

According to Stephanie Kothalawala – an extremely talented dancer herself – Haski Iddagoda, who has won the hearts of dance enthusiasts, could be introduced as a dancer right on top of this field.

Stephanie

had a chat with Haski, last week, and sent us the following interview:

* How did you start your dancing career?

Believe me, it was a girl, working with me, at office, who persuaded me to take to dancing, in a big way, and got me involved in events, connected with dancing. At the beginning, I never had an idea of what dancing, on stage, is all about. I was a bit shy, but I decided to take up the challenge, and I made my debut at an event, held at Bishop’s College.

* Did you attend dancing classes in order to fine-tune your movements?

Yes, of course, and the start was in 2010 – at dancing classes held at the Colombo Aesthetic Resort.

* What made you chose dancing as a career?

It all came to mind when I checked out the dancing programmes, on TV. After my first dancing programme, on a TV reality show, dancing became my passion. It gave me happiness, and freedom. Also, I got to know so many important people, around the country, via dancing.

* How is your dancing schedule progressing these days?

Due to the current situation, in the country, everything has been curtailed. However, we do a few programmes, and when the scene is back to normal, I’m sure there will be lots of dance happenings.

* What are your achievements, in the dancing scene, so far?

I have won a Sarasavi Award. I believe my top achievement is the repertoire of movements I have as a dancer. To be a top class dancer is not easy…it’s hard work. Let’s say my best achievement is that I’ve have made a name, for myself, as a dancer.

* What is your opinion about reality programmes?

Well, reality programmes give you the opportunity to showcase your talents – as a dancer, singer, etc. It’s an opportunity for you to hit the big time, but you’ve got to be talented, to be recognised. I danced with actress Chatu Rajapaksa at the Hiru Mega Star Season 3, on TV.

* Do you have your own dancing team?

Not yet, but I have performed with many dance troupes.

* What is your favourite dancing style?

I like the style of my first trainer, Sanjeewa Sampath, who was seen in Derana City of Dance. His style is called lyrical hip-hop. You need body flexibility for that type of dance.

* Why do you like this type of dancing?

I like to present a nice dancing act, something different, after studying it.

* How would you describe dancing?

To me, dancing is a valuable exercise for the body, and for giving happiness to your mind. I’m not referring to the kind of dance one does at a wedding, or party, but if you properly learn the art of dancing, it will certainly bring you lots of fun and excitement, and happiness, as well. I love dancing.

* Have you taught your dancing skills to others?

Yes, I have given my expertise to others and they have benefited a great deal. However, some of them seem to have forgotten my contribution towards their success.

* As a dancer, what has been your biggest weakness?

Let’s say, trusting people too much. In the end, I’m faced with obstacles and I cannot fulfill the end product.

* Are you a professional dancer?

Yes, I work as a professional dancer, but due to the current situation in the country, I want to now concentrate on my own fashion design and costume business.

* If you had not taken to dancing, what would have been your career now?

I followed a hotel management course, so, probably, I would have been involved in the hotel trade.

* What are your future plans where dancing is concerned?

To be Sri Lanka’s No.1 dancer, and to share my experience with the young generation.

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