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Creativity matters more than big budgets, says SLIM DIGIS Judge

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Organised by the Sri Lanka Institute of Marketing (SLIM), the national body for Marketing in Sri Lanka, the final call for applications for SLIM DIGIS 2.1 will be drawing to a close on 25th November 2021. The highly anticipated SLIM DIGIS is the only awards ceremony that celebrates Sri Lankan’s best digital marketing endeavours, innovation and talent and recognizes the region’s growing influence on the global digital industry.

Over the years, Digital Marketing has become a key focus for mainstream marketers and as a platform, SLIM DIGIS aims at recognising Digital Marketing professionals by empowering every digital marketer to become a master of their own destinies with a clear-cut focus on key deliverables that need not be backed by big budgets in comparison to mainstream advertising.

According to Imal Fonseka, Jury Chair of SLIM DIGIS 2.1, a stand out entry would always have three key components: The campaign, the case and the presentation. “The campaign must break through the clutter and surprise the jury. The case of your entry must be compelling-in that, its goals, strategy, execution and results have to have a clear ‘linear relationship’. Finally, its presentation; has to be impactful. The applicant must understand that the Jury has gone through many entries, and therefore for the applicant’s presentation to grab the judges’ attention it has to stand out”. He adds that “based on past experiences, Jurors do not wish to see ‘long winded’, ‘non-linear’ submissions with ‘documentary type’ presentations”.

Both SLIM and its jury have volunteered their time to consider a fair, transparent and competent evaluation of the submissions. If applicants require further clarity on entry pre-requisites, they may reach out to SLIM via email at hesara.u@slim.lk or Gangani.l@slim.lkand they will be guided accordingly.

Unlike most other campaign awards, big budgets are not a prerequisite to standing out at the DIGIS. “There are plenty of ways to create cool social media campaigns with small budgets as opposed to conventional media campaigns”. Additionally, while it’s true that paid social is extremely effective, organic social serves as a strong foundation for any social media strategy, especially when there are creative marketers involved”. He concludes “Creativity matters more than big budgets”.

The entry process for SLIM DIGIS 2.1 is unique, as entries must be submitted in a video (mp4) format not more than 05 minutes long. Applicants must submit an entry video along with supporting annexures (data, statistics, reach etc.) in PDF format. In addition to the above, a practice that is common in other award events, but not adopted by SLIM DIGIS is the creation of a ‘shortlist’ of entries for evaluation/judging. All entries are evaluated by the panel of judges, and judging takes place when a primary round of submissions is validated and verified to ensure that all entry prerequisites are fulfilled.

There are general and special categories in SLIM DIGIS 2.1. Whilst the general categories are self-explanatory when applying for the special categories, Imal advises applicants to “read beyond the title and fully understand the descriptor”.



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‘Port City Colombo makes progress in attracting key investments’

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Port City Colombo, a multi-service Special Economic Zone (SEZ) and a regional financial centre and business hub, has made significant progress in capturing key investments, as the project gears up for a tenacious drive to attract prospective land development and business set-up investors from the South Asian, APAC, and Middle Eastern regions before the end of 2024, a Port City Colombo press release said.

The release added: ‘With a strong emphasis on capturing high-value Foreign Direct Investments, Port City Colombo has on-boarded approximately forty-one companies registered as Authorised Persons (AP’s), as approved by the Colombo Port City Economic Commission. Fifty-two percent (52%) of the project’s Marina District, which includes South Asia’s first-ever luxury yacht marina and 5-star hotel, has further already attracted investment. Reputed international and local corporate entities, including Asiri Port City Hospital (Private) Limited, TIQRI, CODEGEN INNOVATIONS, 99x Technology AS, IVIVA PTE Ltd, Echelon Trade (Pvt) Ltd, and Port City BPO (Pvt) Ltd, have been additionally designated as Businesses of Strategic Importance.

‘Approximately more than twenty prospective investors are presently in the pipeline to register as Authorised Persons, demonstrating strengthened confidence in Port City Colombo’s positive outlook as a competitive regional investment hotspot.

‘Positioned within the Colombo Port City Special Economic Zone, Port City Colombo presents a low-risk financial environment that enhances the ease of doing business for global investors in Sri Lanka, whilst being economically ring-fenced against domestic macroeconomic challenges. This visionary FDI investment destination also showcases a thriving commercial ecosystem and liveable master-planned city, enabling a diversity of businesses to set up operations against the backdrop of transactions in 16 different international currencies with no capital or exchange controls, 100% foreign ownership, and fiscal incentives for 25 plus years.

‘Port City Colombo provides investors two primary options of investment: land development investments, which include residential and commercial property development, and business set-up and investments, which encompass a variety of opportunities in IT/ITes, financial services, hospitality/tourism, logistics, and so forth. Commercial entities, who are interested in investing or setting up business operations, are required to become qualified as an Authorised Person, which is defined as any individual or entity permitted by the Colombo Port City Economic Commission (CPCEC) to conduct business within the vicinity and from the area of authority of the Colombo Port City Special Economic Zone.

‘As Port City Colombo progresses forward with its vigorous AP and BSI drive, the project aims to fulfil the ambition of transforming Sri Lanka into an attractive global investment destination, whilst emulating the successful international economic models of Dubai and Singapore. For more information about our investment opportunities, please visit www.portcitycolombo.lk. ‘

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LOLC and Hayleys dominate share market trading; turnover touches Rs. 2.5 billion

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By Hiran H.Senewiratne

CSE activities were positive yesterday due to LOLC Group counters dominating the market. But there was an acute increase in Hayleys shares as well due to the company being one of six companies that tendered bids for the Sri Lanka Airlines divestiture, market analysts said.

Both indices moved upwards. The All Share Price Index went up by 77.50 points while S and P SL20 rose by 11.1 points. Turnover stood at Rs 2.5 billion with one crossing. The crossing was reported in Colombo Fort Lands, which crossed 1 million shares to the tune of Rs 30 million; its shares traded at Rs 30.

In the retail market top seven companies that mainly contributed to the turnover were; Browns Investments Rs 400 million (66 million shares traded), LOLC Finance Rs 318 million (44 million shares traded), Capital Alliance Rs 150 million (2.4 million shares traded), CIC Holdings Rs 97.9 million (1.3 million shares traded), Central Industries Rs 93.1 million (716,000 shares traded), Agsta Rs 92.9 million (11 million shares traded) and Dolphin Hotel Rs 91.3 million (2.2 million shares traded). During the day 207 million share volumes changed hands in 26000 transactions.

Yesterday the rupee opened stronger at Rs 300.00/40 to the US dollar in the spot market after closing at Rs 300.50/301.00 on Monday, dealers said. The rupee closed at 302.00/50 to the US dollar on Friday.

Bond yields were flat as buyers awaited the next development in sovereign bond re-structuring, market participants said. There were both positive and negative sentiments among bond investors, dealers said. Meanwhile, a bond maturing on 15.12.2026 was quoted at 11.32/40 percent from 11.30/40 percent on Monday. A bond maturing on 15.09.2027 was quoted at 11.92/12.00 percent, down from 11.95/05 percent. A bond maturing on 15.12.2028 was quoted flat at 12.15/25 percent.

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India is no ‘big brother’ to Sri Lanka, H.C. Santosh Jha says in myth-busting speech

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The Indian High Commissioner in Sri Lanka Santosh Jha delivers his speech at the official launch of the "Ramayana Trail’, in Colombo on 21st April 2024.

by Sanath Nanayakkare

India is referred to as a ‘big brother’ state for the South Asian region as it is the largest and most powerful country in South Asia.

However, the Indian High Commissioner to Sri Lanka Santosh Jha delivering a speech in Colombo on April 21, busted this myth adequately.

Speaking at the official launch of the “Ramayana Trail – The Sacred Mission” Project organised by the Supreme Global Holdings Group at Hotel Taj Samudra, Colombo, the Indian High Commissioner said that ‘Ramayana Trail’ reaffirms his oft-repeated assertion that the two countries are civilisational twins sharing the same antiquity.

“From this it follows that we are not after all big or small sisters or brothers but one of the same age and antiquity with neither being small or big vis-a-vis each other,” he said, addressing the audience that comprised a delegation from India led by Swami Govind Dev Giriji.

Speaking further, the Indian HC said,” Your presence here confirms that the deep connection between the people of two countries goes back several centuries into antiquity. A time when people and ideas were moving across seamlessly and without the modern impositions that sometimes constrain and restrict easy travel and connections between our peoples. We were reminded of this connect recently by President Ranil Wickremesinghe who mentioned at the launch of the Universal Payments Interface or the UPI in Sri Lanka, which will allow Indian tourists to make payments in Indian rupees in Sri Lanka, there is evidence of the use of each other’s coins or ancient currencies in both India and Sri Lanka deep into our antiquity.”

“We all know today that the Ramayana trail stretches from India to Sri Lanka. That this is so was not so well known to many in our two countries even a decade or so ago despite references to this in our ancient epics such as Ramayana and Mahabharata. I myself discovered this first hand when I came to Sri Lanka in 2007 and worked at the Indian High Commission for three years.

‘’I had the pleasure of visiting these places in Sri Lanka multiple times during that period.”

“So far, in my present tenure too I have visited some of these places and more are part of my plans in the near future. I am, therefore, glad that today the idea of Ramayana trail has caught up the imagination of the people on both sides of the Palk Strait.”

“Promoting tourism is an important objective of both our countries. For Sri Lanka, in particular, it has been an important source of economic activity and promotion of Ramayana trail holds a significant promise.”

“I must also recall that our leaders have pledged to promote the Buddhist circuit and the Ramayana trail in both our countries in the Vision Document that was issued when our leaders – President Ranil Wickremesinghe and Prime Minister Narendra Modi – had their summit meeting in New Delhi in July 2023. I must add that this is the vision of our leaders that guides our actions today in all areas.”

“India already contributes more than 1/5th of the tourist arrivals into Sri Lanka. India is also the largest source of tourist traffic to Sri Lanka. Unlike others, Indian tourists also visit both Buddhist and Hindu places of worship. They are also attracted to historical sites existing across Sri Lanka. In that sense, they are more diversified in their choice of sites and places they visit in Sri Lanka. The economic value of attracting Indian tourists into Sri Lanka, therefore, is greater as the benefits of their travels go to a larger cross section of people dependent on tourism business and to those who are located in all the provinces in Sri Lanka.”

“In other words, Indian tourism has a larger regional spread in Sri Lanka and so its benefits too are similarly more dispersed and distributed. This is unlike other tourists, who are mostly interested in adventure and beach tourism and therefore their business benefits have more limited spread and distribution.”

“Our effort to establish the land bridge, on which we have begun our joint work, promises to further provide fillip to our ongoing efforts to promote tourism between our two countries. No doubt that it will be a game changer. It will, of course, bring many benefits to communities along the alignment of this connectivity but more specifically, it will make Ramayana and Buddhism tourism easier and more alluring to people on both sides. I must also add that the Ramayana trail also confirms the deep people-to-people connect and shared civilisational antiquity of India and Sri Lanka.”

“Our relationship is special and unique in this respect. For us, we have to cooperate as that is the only option. We must stand hand-in-hand with each other in good as well as difficult times. We cannot rest with just coming to assist one another episodically but must remain engaged at all times in all spheres.”

“Our commitment to one another has to be the greatest as there is no other relationship that is more vital, critical and natural as the one we have with each other. In fact, in modern political and economic systems, too, we are similar. We are democratic, open polities and societies and open market economies.”

“Our socio-economic profile as a low middle income country also entails that we can offer each other the benefits of our respective successful experiences, which no other society, economy or polity can do, especially those which are not governed by these democratic norms.”

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