Opinion
Creative Economy: Winning formula for Sri Lanka for New year
By Prof. Nalin Abeysekera
Sri Lankans are celebrating the traditional New Year, and we can see that despite many obstacles people wanted to move back to their normal lives. The country has suffered three different blows––the Easter Sunday attack, Covid-19, and the economic crisis. They have caused many hardships for the general public. There has been no policy plan for the country for the last four or five decades. Anyway, now the time has come for an economic paradigm shift.
Traditionally, we celebrate the Sinhala and Tamil New Year also with a time of renewal and rejuvenation, and many people use this occasion to reflect on their lives and think about new beginnings.
IMF and Reflections
This is the seventeenth time we have sought the IMF rescue programme. There is a need for policymakers to study this and have a proper analysis of the loans taken by Sri Lanka for the last five decades––foreign debt and market borrowings––and outcome. This study would give experts about the so-called & quot; debt trap & quot; and its implications for the future.
There should be proper Key Performance Indicators (KPIs) for loans taken and for the utilisation of same. Sri Lanka needs to learn lessons from the past by analysing numbers. There should be a separate independent body comprising experts in economics, business management, accounting, and finance to make decisions on taking loans and utilisation aligning with a sustainable competitive advantage. Anyway, it is worth noting that having loans with a dependent mentality is not driving any country for the future. Hence, we can propose the entrepreneurial model with a creative economy for the country.
Creative Economy
In Sri Lanka, we are still concentrating on traditional exports like tea, rubber, and coconut with garments and something out of the box is required to compete in the world market – even if it will utilise the resources at full capacity. This article focuses on how the concept of a ‘creative economy’ can be used as a new strategy for the country in order to achieve sustainable economic development.
The concept of a ‘creative economy’ is not a new one at all. It is better to discuss the creative economy with an example of “Nollywood”. The Emergence of ‘Nollywood’ is remarkable and it came into the world picture within 20 years. According to PwC.com. “The Nigerian Film Industry (Nollywood) is globally recognised as the second largest film producer in the world. The industry is a significant part of the Arts, Entertainment and Recreation Sector which contributed 2.3% (NGN239biliion) to Nigeria’s Gross Domestic Product (GDP) in 2016. It is one of the priority sectors identified in the Economic Recovery and Growth Plan of the Federal Government of Nigeria with a planned $1billion in export revenue by 2020”.
We have to study the success story of ‘Nollywood’ to see whether we can apply that to our Ranminithenna Film Village. University undergraduates in Sri Lanka can conduct a study on ‘Nollywood’ and see the Key Successive Factors (KSF) and uniqueness in the film industry. We can then see how we can apply these models (with some modifications) in the Sri Lankan context with Ranminithenna.
It is worthwhile to understand the meaning and implications of the creative economy (sometimes referred to as the creative industry). John Howkins, the author of ‘The Creative Economy: How People Make Money from Ideas,’ refers to a range of economic activities that are concerned with the generation or exploitation of knowledge and information. Howkins divides the creative economy into fifteen sectors, which are: 1) Advertising; 2) Architecture; 3) Art; 4) Crafts; 5) Design; 6) Fashion; 7) Film; 8) Music; 9) Performing Arts; 10) Publishing; 11) Research and Development; 12) Software; 13) Toys and Games; 14) TV and Radio; 15) Video Games
According to Landry & Bianchini (1995), “The industries of the twenty-first century will depend increasingly on the generation of knowledge through creativity and innovation.” Human capital can be considered important and KSA factors – namely, knowledge, skills and attitude – as prime factors that will govern the world economy at this moment.As the United Nations Conference on Trade and Development (UNCAD) “significant 3% contribution to global gross domestic product (GDP) makes the creative economy a powerful emerging economic sector that is being strengthened by a surge in digitalisation and services.” So, the effect of the creative economy on any country cannot be underestimated.
Creative Economy and Yohani
We have recently witnessed the success story of viral marketing in Sri Lanka with the glocalisation of the Song of Manike Mage Hithe.
The Manike Mage Hithe cover by Yohani and Satheeshan has attracted 239 million views and is trending mainly in India and the globe by translating the same into Hindi, Malayalam, Urdu and Tamil. This can be considered one of the historical events in the music industry in Sri Lanka. If you need to “go global” we need to understand the global trends and all environmental factors. If we really analyze trendy songs such as Manike Mage Hithe most of the time they can be seen targeting the new generation/s (Y, Z and Gen A). One decade back from India we can see a song of Kolaveri D which was successful at that time in the globe. Unlike Sri Lanka, at that time it can be seen that the Indian Higher Education sector took that as one of the success stories in Viral marketing.
The Indian Institutes of Management (IIMs) ranked amongst the topmost business schools in India and Asia conducted some discussions on this with some own case studies. Even in IIM Ahmedabad there was an hour-long discussion between the professor and students of that class. Most of the Professors of IIMs – Bangalore, Rohtak and Lucknow – have played the song in class and reflected on the strategies played including viral marketing. Furthermore, the marketing club of IIM Ranchi organised a seminar on campus to study the strategy that has turned the song Why This Kolaveri “into an overnight rage. The popularity of songs such as Manike Mage Hithe and Why This Kolaveri Di in social media can be considered a message reiterating the power of creativity and innovation with the essence of new technology. It is truly an internet generation that articulated the fashion and trends in the world. This is one example of the practical implications of the creative economy in Sri Lanka with the blessings of young talents such as Yohani Diloka de Silva.
Conclusion
What we have to understand is the importance of moving away from traditional markets such as manufacturing and seeing the creative industries as a key strategy in a new knowledge economy (Abeysekera,2011). Two years back a webinar hosted by Central Bank’s Centre for Banking Studies, in my presentation I had set the ground conditions for having a creative economy for the country’s future development (available at: https://www.youtube.com/watch?v=Wkg91Pev4TM). The same presentation was reviewed by Dr. W.A. Wijewardena in his article titled “A creative economy for SL’s future development” (https://www.ft.lk/columns/A-creative-economy-for-SL-s-future-development-Much-more-to-be-done-to-realise-the-goal/4-716359) . The time has come for us to take initiation and the goal of Policymakers and intellectuals should understand the importance of this. This crisis has created an opportunity to “stop and see” (reflect) our policies in the long run. So with the new year with reflections on our lives and thinking about new beginnings, there is a need for the nation to have new policies in the economy as well.
(The writer is a Professor in Management Studies at the Open University of Sri Lanka You can reach Professor Abeysekera via nalinabeysekera@gmail.com.)
Opinion
We do not want to be press-ganged
Reference ,the Indian High Commissioner’s recent comments ( The Island, 9th Jan. ) on strong India-Sri Lanka relationship and the assistance granted on recovering from the financial collapse of Sri Lanka and yet again for cyclone recovery., Sri Lankans should express their thanks to India for standing up as a friendly neighbour.
On the Defence Cooperation agreement, the Indian High Commissioner’s assertion was that there was nothing beyond that which had been included in the text. But, dear High Commissioner, we Sri Lankans have burnt our fingers when we signed agreements with the European nations who invaded our country; they took our leaders around the Mulberry bush and made our nation pay a very high price by controlling our destiny for hundreds of years. When the Opposition parties in the Parliament requested the Sri Lankan government to reveal the contents of the Defence agreements signed with India as per the prevalent common practice, the government’s strange response was that India did not want them disclosed.
Even the terms of the one-sided infamous Indo-Sri Lanka agreement, signed in 1987, were disclosed to the public.
Mr. High Commissioner, we are not satisfied with your reply as we are weak, economically, and unable to clearly understand your “India’s Neighbourhood First and Mahasagar policies” . We need the details of the defence agreements signed with our government, early.
RANJITH SOYSA
Opinion
When will we learn?
At every election—general or presidential—we do not truly vote, we simply outvote. We push out the incumbent and bring in another, whether recycled from the past or presented as “fresh.” The last time, we chose a newcomer who had spent years criticising others, conveniently ignoring the centuries of damage they inflicted during successive governments. Only now do we realise that governing is far more difficult than criticising.
There is a saying: “Even with elephants, you cannot bring back the wisdom that has passed.” But are we learning? Among our legislators, there have been individuals accused of murder, fraud, and countless illegal acts. True, the courts did not punish them—but are we so blind as to remain naive in the face of such allegations? These fraudsters and criminals, and any sane citizen living in this decade, cannot deny those realities.
Meanwhile, many of our compatriots abroad, living comfortably with their families, ignore these past crimes with blind devotion and campaign for different parties. For most of us, the wish during an election is not the welfare of the country, but simply to send our personal favourite to the council. The clearest example was the election of a teledrama actress—someone who did not even understand the Constitution—over experienced and honest politicians.
It is time to stop this bogus hero worship. Vote not for personalities, but for the country. Vote for integrity, for competence, and for the future we deserve.
Deshapriya Rajapaksha
Opinion
Chlorophyll –The Life-giver is in peril
Chlorophyll is the green pigment found in plants, algae, and cyanobacteria. It is essential for photosynthesis, the process by which light energy is converted into chemical energy to sustain life on Earth. As it is green it reflects Green of the sunlight spectrum and absorbs its Red and Blue ranges. The energy in these rays are used to produce carbohydrates utilising water and carbon dioxide and releasing oxygen in the process. Thus, it performs, in this reaction, three functions essential for life on earth; it produces food and oxygen and removes carbon dioxide from the atmosphere to maintain equilibrium in our environment. It is one of the wonders of nature that are in peril today. It is essential for life on earth, at least for the present, as there are no suitable alternatives. While chlorophyll can be produced in a lab, it cannot be produced using simple, everyday chemicals in a straightforward process. The total synthesis of chlorophyll is an extremely complex multi-step organic chemistry process that requires specialized knowledge, advanced laboratory equipment, and numerous complex intermediary compounds and catalysts.
Chlorophyll probably evolved inside bacteria in water and migrated to land with plants that preceded animals who also evolved in water. Plants had to come on land first to oxygenate the atmosphere and make it possible for animals to follow. There was very little oxygen in the ocean or on the surface before chlorophyll carrying bacteria and algae started photosynthesis. Now 70% of our atmospheric oxygen is produced by sea phytoplankton and algae, hence the importance of the sea as a source of oxygen.
Chemically, chlorophyll is a porphyrin compound with a central magnesium (Mg²⁺) ion. Factors that affect its production and function are light intensity, availability of nutrients, especially nitrogen and magnesium, water supply and temperature. Availability of nutrients and temperature could be adversely affected due to sea pollution and global warming respectively.
Temperature range for optimum chlorophyll function is 25 – 35 C depending on the types of plants. Plants in temperate climates are adopted to function at lower temperatures and those in tropical regions prefer higher temperatures. Chlorophyll in most plants work most efficiently at 30 C. At lower temperatures it could slow down and become dormant. At temperatures above 40 C chlorophyll enzymes begin to denature and protein complexes can be damaged. Photosynthesis would decline sharply at these high temperatures.
Global warming therefore could affect chlorophyll function and threaten its very existence. Already there is a qualitative as well as quantitative decline of chlorophyll particularly in the sea. The last decade has been the hottest ten years and 2024 the hottest year since recording had started. The ocean absorbs 90% of the excess heat that reaches the Earth due to the greenhouse effect. Global warming has caused sea surface temperatures to rise significantly, leading to record-breaking temperatures in recent years (like 2023-2024), a faster warming rate (four times faster than 40 years ago), and more frequent, intense marine heatwaves, disrupting marine life and weather patterns. The ocean’s surface is heating up much faster, about four times quicker than in the late 1980s, with the last decade being the warmest on record. 2023 and 2024 saw unprecedented high sea surface temperatures, with some periods exceeding previous records by large margins, potentially becoming the new normal.
Half of the global sea surface has gradually changed in colour indicating chlorophyll decline (Frankie Adkins, 2024, Z Hong, 2025). Sea is blue in colour due to the absorption of Red of the sunlight spectrum by water and reflecting Blue. When the green chlorophyll of the phytoplankton is decreased the sea becomes bluer. Researchers from MIT and Georgia Tech found these color changes are global, affecting over half the ocean’s surface in the last two decades, and are consistent with climate model predictions. Sea phytoplankton and algae produce more than 70% of the atmospheric oxygen, replenishing what is consumed by animals. Danger to the life of these animals including humans due to decline of sea chlorophyll is obvious. Unless this trend is reversed there would be irreparable damage and irreversible changes in the ecosystems that involve chlorophyll function as a vital component.
The balance 30% of oxygen is supplied mainly by terrestrial plants which are lost due mainly to human action, either by felling and clearing or due to global warming. Since 2000, approximately 100 million hectares of forest area was lost globally by 2018 due to permanent deforestation. More recent estimates from the UN’s Food and Agriculture Organization (FAO) indicate that an estimated 420 million hectares of forest have been lost through deforestation since 1990, with a net loss of approximately 4.7 million hectares per year between 2010 and 2020 (accounting for forest gains by reforestation). From 2001 to 2024, there had been a total of 520 million hectares of tree cover loss globally. This figure includes both temporary loss (e.g., due to fires or logging where forests regrow) and permanent deforestation. Roughly 37% of tree cover loss since 2000 was likely permanent deforestation, resulting in conversion to non-forest land uses such as agriculture, mining, or urban development. Tropical forests account for the vast majority (nearly 94%) of permanent deforestation, largely driven by agricultural expansion. Limiting warming to 1.5°C significantly reduces risks, but without strong action, widespread plant loss and biodiversity decline are projected, making climate change a dominant threat to nature, notes the World Economic Forum. Tropical trees are Earth’s climate regulators—they cool the planet, store massive amounts of carbon, control rainfall, and stabilize global climate systems. Losing them would make climate change faster, hotter, and harder to reverse.
Another vital function of chlorophyll is carbon fixing. Carbon fixation by plants is crucial because it converts atmospheric carbon dioxide into organic compounds, forming the base of the food web, providing energy/building blocks for life, regulating Earth’s climate by removing greenhouse gases, and driving the global carbon cycle, making life as we know it possible. Plants use carbon fixation (photosynthesis) to create their own food (sugars), providing energy and organic matter that sustains all other life forms. By absorbing vast amounts of CO2 (a greenhouse gas) from the atmosphere, plants help control its concentration, mitigating global warming. Chlorophyll drives the Carbon Cycle, it’s the primary natural mechanism for moving inorganic carbon into the biosphere, making it available for all living organisms.
In essence, carbon fixation turns the air we breathe out (carbon dioxide) into the food we eat and the air we breathe in (oxygen), sustaining ecosystems and regulating our planet’s climate.
While land plants store much more total carbon in their biomass, marine plants (like phytoplankton) and algae fix nearly the same amount of carbon annually as all terrestrial plants combined, making the ocean a massive and highly efficient carbon sink, especially coastal ecosystems that sequester carbon far faster than forests. Coastal marine plants (mangroves, salt marshes, seagrasses) are extremely efficient carbon sequesters, absorbing carbon at rates up to 50 times faster than terrestrial forests.
If Chlorophyll decline, which is mainly due to human action driven by uncontrolled greed, is not arrested as soon as possible life on Earth would not be possible.
(Some information was obtained from Wikipedia)
by N. A. de S. Amaratunga ✍️
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