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COVID-19 – elderly in isolation; how to manage their care?

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The COVID-19 pandemic which appeared in 2020, has resulted in a drastic change to our lifestyles. From lockdowns and quarantines, the practice of social distancing and stringent travel restrictions instigate feelings of isolation and loneliness, especially among the elderly who sometimes live alone, with loved ones living far away.

The current pandemic elevates the need for proper and appropriate care for the elderly. Those aged 60 and above, with underlying medical conditions, are at higher risk for severe illness if contracted with COVID-19. Living alone during this time can be difficult for elders, as there are many variables that need to be looked after from; medication and physiotherapy to name a few. Additionally, the need for minimal interaction as a safety measure can result your elderly in feeling frustrated or depressed. This is a time when your elderly loved one requires someone to care for them and ensure their physical and mental well-being.

Founder and Managing Director of expert Home Nursing Service, English Nursing Sri Lanka, Richard Gould said, “Creating a reliable, high quality professional service, which takes care of your elderly loved one responsibly, with compassion and utmost dignity is vital. As our healthcare professionals are at the front line of battling the virus, we as a reliable home nursing care take it as our responsibility to step up and deliver for those unable to take care of their elders due to this global pandemic.”

How to manage their care?

English Nursing Sri Lanka; a home nursing and elderly care solutions provider, offers services to give your elderly parents or loved ones care and compassion in the comfort of their own home. Their services include; high quality Generic Home Nursing Services, Managed Maid Services and a Care Companion Service.

The Generic home nursing is the more popular option, where a well-trained, certified nurse conducts a thorough study on the house environment to understand all resources required for the best care routine. Encompassing these details, a unique customized plan is curated and executed, making the most of your investment towards caring for your senior loved ones.

Recently, English Nursing also introduced its ‘Managed Maid Service’, the first of its kind in the country which allows people to up-skill their existing housemaids to provide proper eldercare, alongside certified tried and true techniques when it comes to looking after ailing seniors at home. The service is much more affordable for customers in the long run and is a great option if you trust your existing help and would prefer him/her to continue helping around at home.

For people looking for more affordable short-term care or for a simpler more companion based service for their parents or other senior citizens, English Nursing Sri Lanka offers its ‘Care Companion’ service. It opens the doors for people to access various eldercare services on demand for relatively healthier seniors that don’t require full-time care and attention.



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Business

Seylan Bank offers amazing discounts for Avurudu

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With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.

The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.

“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”

The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.

 

 

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SLIM elects new president and EXCO at 51st AGM

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The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.

The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.

Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.

The newly appointed Executive Committee comprises ten experienced marketing professionals:

SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.

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OPPO launches Avurudu song to spread seasonal cheer

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OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.

The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.

CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”

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