Connect with us

Business

Coca-Cola India announces the appointment of Ajay Vijay Bathija

Published

on

Coca-Cola India announced the appointment of Ajay Vijay Bathija, as Vice President of Franchise Operations for Southwest Asia (SWA). Ajay’s extensive career journey with The Coca-Cola Company spans nearly 24 years and encompasses a distinct combination of marketing and franchise expertise.

In 1999, Ajay embarked on his professional journey with the Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCBPL) Front Line Sales team and demonstrated consistent growth steadily advancing across different roles and positions within the organisation. He was the Region Manager for the Mekong Delta Region at SabCo Vietnam, in 2005. In this pivotal role, he led sales operations and route-to-market strategies to drive volumes.

He returned to India as Director Marketing for Colas and spearheaded the ground-breaking “Share a Coke” campaign. He successfully, introduced Coca-Cola Zero sugar for the first time in the INSWA (India and Southwest Asia) markets. He was also instrumental in rejuvenating ThumsUp through integrated marketing campaigns, resulting in enhanced brand love.

As the Country Manager for Bangladesh from 2018-2020, Ajay worked closely with the Bottling Partners to bring Bangladesh amongst the top 3 markets in Coca-Cola TM, within The Coca-Cola Company (TCCC) globally. In 2020, he transitioned to Senior Director – Front Line Marketing, where he aligned portfolio strategies, facilitated seamless commercial and marketing execution, and successfully launched the most celebrated musical franchise of the Company, ‘Coke Studio’ in Bangladesh. His pioneering “Is Cooking” Coke with meals experience platform, particularly “Kolkata is Cooking,” boosted Coca-Cola TM’s brand love and consumer engagement.

Commenting on the appointment, Sanket Ray – President, India, and Southwest Asia, said “With his understanding of business, and growth mindset, Ajay has a proven track record of taking business to newer heights. We are hopeful that with his astute business acumen and collaborative approach he will further the organization’s purpose in the Southwest Asia region.”

Ajay has successfully completed his Masters in Marketing Management from NMIMS, Mumbai. He is a Commerce graduate from HR College of Commerce and Economics.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

From import to export – Finch Foods expands international retail presence to Australia

Published

on

Finch Foods booth exhibiting at Foodex Japan in Tokyo

Finch Foods – pioneering Sri Lankan FMCG brand – is furthering its international expansion with the launch of its retail presence in Australia. The move marks yet another turning point for the homegrown company, following four international market launches under the Finch Foods brand within the space of just three years, a company news release said on Wednesday.

This milestone entry includes a dedicated e-commerce site, a listing on Amazon AU, and ongoing discussions with major supermarket chains, specialty stores, and distributors. Australian consumers can now access Finch Foods’ extensive portfolio of high-quality signature spices and seasonings, coconut products, gluten-free flours, ayurvedic and herbal products, and natural food colourings that showcase the rich variety and distinctiveness of Sri Lankan ingredients, it said.

“Australia has always been a key market for Finch Foods – one with immense potential to enter, develop, and scale,” says Fawaz Fassi, Founder & Managing Director of Finch Foods. “This expansion reflects the growing global demand for authentic Sri Lankan heritage ingredients, and we are excited to bring our unique offerings to Australian consumers.”

Founded in 2015 as a 100 per cent import-driven company, Finch Foods entered the food industry by becoming the exclusive agent for renowned international brands such as Bragg Live Foods (USA), The Berry Company (UK), Kewpie (Japan/Malaysia), Cornish (UK), Pokka (Singapore), and Nando’s Grocery; bringing superior flavours and ingredients from around the world to Sri Lankan consumers.

However, the global pandemic followed by local economic instability severely tested this business model, and in just a few years since inception, it was time for the company to rethink its operations. In 2022 Finch Foods set its sights outwards by looking inwards; having discovered that there was a wealth of incredible spices, herbs, and ingredients to be found right here in Sri Lanka – robust and nuanced flavours that would surely intrigue culinary tastebuds from around the world.

“As a pioneer in culinary innovation, our vision is to harness the rich and diverse culinary tradition of Sri Lanka while also bridging the growing disconnect between food and its heritage,” Fassi adds. “At Finch Foods, we recognized the need to add unique value to our products—offering new and exciting options for consumers while distinguishing ourselves from more traditional exporters in the market.”

In 2023, Finch Foods celebrated the opening of its first independent store in Havelock City Mall, Colombo, and expanded its international footprint; establishing a retail presence in Hong Kong, the Czech Republic, and Canada, becoming a key supplier to Japan, and securing a partnership with global retail giant Lulu Group in the UAE. This shift to exports has allowed the company to adapt to different market requirements, leveraging its wide product range to remain flexible in catering to diverse consumer needs.

“As Finch Foods continues to expand its distribution network and strengthen its presence in Australia, the company is also poised to to focus on accelerating its global expansion, breaking into new markets, while also further diversifying its product portfolio,” the release concluded.

Continue Reading

Business

Dearo Investment partners with Ceylinco General Insurance to enhance customer benefits

Published

on

Officials of Dearo Investment and Ceylinco General Insurance exchanging the MoU

Dearo Investment Pvt. Ltd. has signed an MoU with Ceylinco General Insurance to provide an insurance scheme for its customers. Under this agreement, every customer who transacts with Dearo from anywhere in the country will receive insurance coverage. The MoU was officially signed on 26 Feb, 2025. The signing ceremony was attended by key representatives from both organisations. Dearo Investment was represented by Chief Executive Officer and Managing Director Prasanna Sanjeewa and Chief Operating Officer Niranjan Warnasooriya, while Ceylinco General Insurance was represented by General Manager S. Thilakesh, Assistant General Manager V.K. Gunathilaka, Area Sales Manager N.G.C. Gunarathna, and Senior Marketing Executive Keshara Hasun. Dearo Investment has flourished as a trusted name in the financial sector with its highly experienced Board of Directors, including Prabash Gunaratne, Upul Edirisuriya, Tharindu Dhananjaya Samarawickrama, Niranjan Warnasooriya, and Thilini Kalhari Ekanayake.

Continue Reading

Business

The Residencies Kotte by ICC nears completion ahead of schedule

Published

on

The Residencies Kotte by ICC is making remarkable progress, moving ahead of schedule towards completion (December 2025). With ICC’s proven track record of on-time delivery and availability running low, this is a rare opportunity to invest in a home that blends modern luxury with a thriving community, said a release.

It said: Now in its final phase, key milestones are being completed at an accelerated pace. From the striking façade to the finishing touches within each apartment, every element is meticulously crafted to meet ICC’s highest standards.

As The Residencies Kotte nears completion, demand has surged. With all two-bedroom apartments already sold out, only a limited number of three-bedroom units remain available. This overwhelming response is a testament to the unmatched value, world-class amenities, and most importantly, the prime location. Nestled in the heart of Kotte, this development offers unparalleled convenience—situated in a highly sought-after neighbourhood that seamlessly blends urban connectivity with the tranquillity of a well-established residential area.

Continue Reading

Trending