Connect with us

Business

CNBC to promote Sri Lanka Tourism in goodwill gesture

Published

on

CNBC, the world’s leading channel for consumer and business news, extended their support to Sri Lanka Tourism by providing USD 100,000 worth of advertising on CNBC, gratis. The complimentary advertising opportunity was offered in an effort to promote and uplift the Sri Lankan tourism economy. The tourism promotional campaign will be aired for a period of 3 months, commencing mid-September on CNBC in Asia, Middle East and Europe.

The Letter of Transparency pertaining to the arrangement was presented by Chandima Udabage, Chairman of Lanka Media Services Pvt. Ltd., the representative office for CNBC in Sri Lanka to Ms. Kimarli Fernando, chairperson of Sri Lanka Tourism and Ms. Madubani Perera, Acting Managing Director for Sri Lanka Tourism Promotion Bureau. Lanka Media Services performed formalities on behalf of Ms. Emma Sirca, Vice President of CNBC Asia Pacific on September 2.

Speaking on behalf of CNBC, Chandima Udabage highlighted the benefit for Sri Lanka Tourism through the promotional campaign, noting that CNBC has established its footprint in 162 countries with a household distribution of 380 million worldwide.

“From technology and investing to finance, luxury, energy, politics and travel, CNBC focuses on covering the biggest news stories through the lens of business and finance while helping the influential and the aspirational, make astute decisions” he said.

On behalf of Sri Lanka Toursim, Ms. Kimarli Fernando said CNBC’s expertise in the industry will be most helpful to the island’s tourism industry at a time when global promotions are yet to be implemented. She said tourism is currently focused on domestic travel and the industry is also active because of hotels providing quarantine services and hotels accommodating seafarers.

“We are grateful to CNBC for the support and global media exposure extended to Sri Lanka Tourism on CNBC channels, during this challenging period. We appreciate this goodwill gesture”, the Chairperson of Sri Lanka Tourism said.

CNBC is available on Dialog TV for residential and Hotel networks and can be viewed on channel 41.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Hemas Consumer strengthens portfolio with L’Oréal partnership in Sri Lanka

Published

on

Hemas Consumer, the leading manufacturer and distributor in Sri Lanka’s beauty and personal care sector has strengthened its portfolio of offerings in a groundbreaking partnership with the world’s number one beauty company, L’Oréal. With this partnership Hemas Consumer obtains distributor rights to leverage its sales network and innovative marketing approaches in taking L’Oréal’s wide range of beauty and personal care brands across Sri Lanka.

Commenting on the new partnership, Sriyan de Silva Wijeyeratne, Managing Director, Hemas Consumer & Executive Director Hemas Group said, “We have spent over fifty years building successful and strong consumer brands in Sri Lanka. In keeping with our promise of consumer delight and trust, we are elated to partner a world-class cosmetics group like L’Oréal expanding our existing portfolio with the world’s most sought-after beauty and personal care products.

We are well equipped in our distribution process with island-wide sales channels to serve all parts of the country. I believe this partnership will revolutionize Sri Lanka’s beauty care industry and more prospects await as we continue to look ahead with L’Oréal.”

Sabrina Esufally, Director Business Development and Innovation at Hemas Consumer said, “This partnership will enable Sri Lankans to access the iconic brands and solutions created through years of research and innovation by L’Oréal. In the fast evolving and dynamic beauty industry, the combined strength of Hemas’s local heritage and penetration, and L’Oréal’s global technology and trust is the perfect recipe for consumer delight.”

Continue Reading

Business

DFCC Bank supports industrial excellence by partnering CNCI Achiever Awards

Published

on

DFCC Bank PLC, stepped up once again for the 3rd consecutive year to partner with the Ceylon National Chamber of Industries (CNCI) as the principal sponsor and official banking partner of the CNCI Achiever Awards 2020.

The CNCI Achiever Awards was held for the 19th consecutive time to recognize the outstanding efforts of exceptional performers who have molded their respective industries with innovative solutions, while overcoming challenges and meeting the demands of their clientele. This year, the event was recently held under strict health guidelines at the Galadari Hotel in Colombo. 

Commenting on the sponsorship, Chief Executive Officer of DFCC Bank PLC Lakshman Silva stated, “We are pleased to have partnered with the Ceylon National Chamber of Industries (CNCI), as the Main Sponsor and Official Banking Partner of the 19th CNCI Achiever Awards 2020. DFCC is honored to partner in reconciling successful Sri Lankan businesses from various industrial sectors. Our partnership with this prestigious awards programme aligns seamlessly with our commitment to foster and reward industrial growth across the country and support local entrepreneurs in MSME & SME sectors.”

 

 

 

Continue Reading

Business

Lanka SSL triumphs with National Gold and Top Ten Awards

Published

on

CNCI Achiever Awards 2020

Lanka Special Steel Limited (Lanka SSL), a trusted name in wires and a fully-owned subsidiary of E B Creasy & Company PLC, was recently awarded the coveted National Gold Award under the Extra Large category in the Manufacturing Sector at the Achiever Awards 2020 for Industrial Excellence.

The annual event organized by the Ceylon National Chamber of Industries (CNCI) was held in March 2021 at Colombo, and celebrated some of the leading industrialists in the country for their tremendous and continued efforts in uplifting and promoting quality standards, productivity, growth and strategy, R&D, employee welfare and others whilst contributing to both the society and economy at large.

‘We are immensely proud to have been recognized with two very prominent awards at this year’s CNCI Achiever Awards. It is a huge leap from just winning a Merit Award the last time around, and this incredible achievement certainly reflects our highly ambitious plans to strive for continued excellence. We would like to thank our valued customers and all stakeholders. We are grateful to our hardworking and committed staff at Lanka SSL who have made this possible,’ said Pravin De Silva, CEO of Lanka SSL.

Continue Reading

Trending