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Ceylinco Life reverts to ‘Savari’ theme with ‘Family Savari’ 16

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Ceylinco Life has announced a return to its much-loved ‘family vacation’ theme to reward the winners of the next edition of the company’s ‘Family Savari’ mega promotion with the diminishing concerns about COVID-19, and has unveiled a new prize scheme that includes hotel stays for the top tier winners.However, in a continuing acknowledgement of the economic pressures on the populace, the country’s life insurance market leader said it will continue to present attractive cash prizes and valuable supermarket shopping vouchers to the majority of winners in ‘Family Savari 16.’

A total of 1,155 policyholders will be selected at five draws that will take place between December 2022 and August 2023 for this edition of the promotion. At each draw, three policyholder families will each win a full-board vacation at top-notch hotels rated ‘Premier’ while another three families will each win a vacation package at hotels in the ‘Deluxe’ category, the Company said. Additionally, five policyholders will win cash prizes of Rs 100,000 each, another 20 policyholders Rs 50,000 each, and a third set of 50 policyholders will be rewarded with Rs 25,000 each. Furthermore, 150 policyholders will walk away with supermarket shopping vouchers worth Rs 10,000 each, at every draw.

In total, Ceylinco Life will have, at the culmination of ‘Family Savari 16,’ presented 30 family vacations, Rs 13.75 million in cash prizes and supermarket vouchers to the value of Rs 7.5 million, ensuring there is no diminution in the value of the prize purse.

Commenting on the launch of the new ‘Family Savari’ edition, Ceylinco Life’s General Manager – Marketing Samitha Hemachandra said: “We are delighted to put the ‘Savari’ back in ‘Family Savari’ after a two-year hiatus. The promotion has always been about creating opportunities for families to relax and spend quality time together. We know that this is becoming difficult to do for many people due to the economic situation, and felt it is time to revert to the family vacations theme that will also help alleviate some of the stress families are experiencing.”

Since the beginning of the Covid-19 pandemic in 2020, ‘Family Savari’ has rewarded winners with gold instead of overseas holidays and local excursions, and subsequently with cash rewards to the full value of the prize purse in response to the foreign exchange crisis in the country.

‘Family Savari 16’ was launched in the presence of representatives of Ceylinco Life’s senior management and was livestreamed via Zoom to all Ceylinco Life branches around the country. As ambassadors of the mega promotion, celebrities Roshan Ranawana and his wife Kushlani too were present at the event.

To be eligible to win hotel stays, cash prizes, and vouchers at the draws, all Ceylinco Life policyholders have to do is to continue their existing policies with the Company or maintain a minimum account balance in their retirement plans during the promotion period. Additional winning chances would be given to customers who pay their premiums directly to the company and further chances will be assigned corresponding to the time they have been Ceylinco Life customers.

Intended to stimulate interest in life insurance and encourage policyholders to keep their policies active, the ‘Family Savari’ programme has benefitted more than 27,650 people to date. Grand-prize winning families at previous Family Savari promotions have visited Australia, Italy, England, Germany, Switzerland, Japan, and France, while other winners have toured China, Dubai, and Singapore.

Adjudged the ‘Most Valuable Life Insurance Brand in Sri Lanka’ by Brand Finance and certified a ‘Great Workplace’ in Sri Lanka for the third consecutive year in 2022, Sri Lanka’s Service Brand of the Year by the Sri Lanka Institute of Marketing (SLIM) in 2021 and the winner of the SLIM Kantar Peoples Award as the Most Popular Life Insurance Company in Sri Lanka for the 16th consecutive year, Ceylinco Life has been the country’s leading life insurer for more than half of the 34 years it has been in existence. Other accolades won in respect of 2021 include the ‘Most Popular Service Provider’ in Sri Lanka’s Life Insurance industry in 2021 by LMD, the ‘Most Valuable Life Insurance Brand’ in Sri Lanka by Brand Finance, and one of the 10 Most Admired Companies in Sri Lanka by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA) and one of the 10 Best Workplaces in Sri Lanka’s Banking, Financial Services and Insurance (BFSI) sector by Great Place to Work.

Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.



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MN Group becomes the Best Business of the Year at Pinnacals Awards

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The MN Group won the Best Business of the Year Award at the Pinnacals Sri Lanka award ceremony at the Waters Edge Hotel, Battaramulla. Managing Director of MN Group of Companies (www.mngroup.lk), Roshan Wewage accepted the award on behalf of the organization. MN Group of Companies has previously won many awards including Lanka Business Awards (LBA) and Shramabimani.

Customers can obtain any construction related service from MN Group at a reasonable price. The company is also willing to finish half completed houses and commercial buildings at agreeable terms. MN Group understands that the tough economic circumstances have placed great pressure on the people and the company is committed to understanding their needs and to provide a warm and professional service. Roshan Wewage invited those who need to renovate their buildings to reach out to them.

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Dilmah Adjudged Best Corporate Citizen for the Third Consecutive Year

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Dilmah was awarded ‘Best Corporate Citizen Sustainability’ in the category of Businesses with Less than Rs. 15 Billion Annual Turnover, for the third consecutive year at the Best Corporate Citizen Sustainability (BCCS) Awards organized by the Ceylon Chamber of Commerce; recognizing that Dilmah has successfully achieved a sustainable balance between social, environmental, and economic performanc, a company news release said.

Evaluated by an independent & expert panel of judges, the awards are Sri Lanka’s most prestigious, scrutinizing and recognizing ethical and sustainable businesses. Dilmah was honoured as one of ten ‘Best Corporate Citizens’ of Sri Lanka, won the Award in the Environment Beyond Business Category, and was lauded for continuous commitment to the environment surpassing the realms of business.

“The annual BCCS Awards is the premier corporate citizenship award, highlights sustainability champions in the national corporate arena. The awards promote corporate citizen sustainability ownership and initiatives that deliver social and environmental benefits while pursuing profits. This recognition validates Dilmah’s emphasis on delivering social and environmental impact by sharing earnings through the work of the MJF Charitable Foundation and Dilmah Conservation,” the release said.

“In 1988, Merrill J. Fernando founded Dilmah, a family business, to serve humanity with kindness to people and nature, while sharing his passion for taste and goodness in tea. Over the years Dilmah has delivered over Rs. 7 billion for humanitarian benefit through the work of its charitable arm MJF Foundation and environmental arm Dilmah Conservation.

“Ensuring economic, social, and environmental sustainability exists at the heart of its operations and is integrated to every operational aspect of the business, Dilmah’s purpose is further extended through the work of the Merrill J. Fernando Charitable Foundation (MJF Foundation) and Dilmah Conservation (DC) by driving life-impacting initiatives.

“The MJF Foundation works directly with estate workers and underprivileged communities to uplift lives and empower them to pay-it-forward to their communities. Some of its core initiatives are the countrywide MJF centres, small-medium enterprises with over 2,000 small entrepreneurs, ‘Empower’ Culinary & Hospitality School, and ‘disABILITY’ teletherapy app.

“The sustainable development of people goes hand-in-hand with the planet. Dilmah Tea is a carbon neutral product manufactured at a carbon neutral facility. Further, Dilmah has pledged to achieve zero-emissions for its manufacturing process by 2030 through science-based targets. Dilmah Conservation functions under three main categories: environmental sustainability, biodiversity conservation, and education and awareness. As such, Dilmah Conservation initiatives range from butterfly to elephant conservation, climate research, adaptation and mitigation, rewilding tea gardens, conserving mangrove forests, and promoting nature-based entrepreneurship through seaweed cultivation and empowering agro-entrepreneurs.”

Winning the Best Corporate Citizen Sustainability Award 2022 is considered a top honour in the Sri Lankan corporate field. Each year, submissions are evaluated by an eminent panel of local experts, thought leaders, and academics. Dilmah considers receiving the Best Corporate Citizen Sustainability Award 2022 an important milestone in its journey as a truly sustainable brand with a purpose beyond profit.

Across the shores, Dilmah has been recognized for its attempt to take Ayurvedic wellness and goodness to the world with the help of tea. The Arana Range of Herbal Infusion Teas was voted the Product of the Year 2022 in Australia. Meanwhile, Dilmah on its 7th Consecutive Year was awarded Most Trusted Brand in New Zealand in 2022.

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DSI Tyres bags two awards at SLIM Brand Excellence 2022

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Sri Lanka’s premium tyre brand, DSI Tyres won two prestigious awards at the SLIM Brand Excellence Awards 2022, held recently in Colombo. DSI Tyres, who has already made a mark in the international markets too, won the Silver Award under the Product Brand of the Year category and the Bronze Award under the Local Brand of the Year category. These mark another important milestone in the company’s journey spanning three decades. DSI Tyres has also remained within the top three brands in Sri Lanka for three consecutive years, a significant achievement in a very competitive arena.

DSI Tyres’ role as a leading local tyre manufacturing company that continues to promote its brand in an eco-friendly manner through the use of state-of-the-art technology and continuous research and development which enables them to identify customer needs in a timely manner is the key reason behind its continuous achievements. DSI Tyres has been able to place its products optimally among the local and international customers using the latest marketing strategies. The company also places great emphasis on sustainability and has been able to expand its local and international market share maintaining continuous customer loyalty even at the most difficult periods. DSI tyres are becoming increasingly popular in the online sphere as well, due to the facilitation of online orders at the convenience of customers as well as the use of attractive digital marketing. “DSI Tyres has a special place in the people’s hearts.

We have won the people’s trust and it is the highest award we can receive. It is a great privilege for us to receive these awards, which a mark of appreciation for the work we do to maintain customer loyalty,” Managing Director of DSI Tyres Kavinda Rajapaksa said. SLIM Brand Excellence Awards is the Sri Lanka’s premier celebration of Sri Lankan brands that rewards the outstanding efforts of marketers. This gala event for this year was held at Grand Monarch Hotel, Colombo. The Chairman of DSI Tyres, Ranatunga Rajapaksa received the two awards on behalf of the company. Previously, DSI Tyres had won SLIM Turnaround Brand of the Year, Product Brand of the Year, Local Brand of the Year and many SLIM DIGIs awards.

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