Connect with us

News

Ceylinco Life once again voted top life insurer in Sri Lanka for service excellence

Published

on

Ceylinco Life has retained the top position for service excellence in Sri Lanka’s life insurance sector in an online survey conducted by LMD, Sri Lanka’s pioneering business magazine, to ascertain satisfaction levels of customers in multiple sectors of business.The life insurance leader was voted as the most popular entity for customer service in its category for the second consecutive year, in this survey which garnered over 2,800 responses across 22 categories of service organisations.

Outlining the rationale for the survey, LMD observed that the pandemic and the cost-of-living crisis have reshaped the expectations of what customer service means, and by extension, urged businesses to reconsider traditional service operations and pivot to a customer experience that is better adapted to current expectations, needs and trends. The online survey aimed to identify the most popular service providers in this context.

Commenting on being ranked No 1 in its category, Ceylinco Life General Manager – Marketing, Mr Samitha Hemachandra said: “Ceylinco Life goes the extra mile to deliver personalised care to its customers. This is why, to counter the disruptions caused by the pandemic, the company transformed its customer services onto digital platforms along with other multiple touch points to ensure consistency of the customer experience. These and other value additions such as tech-based solutions to make life easier for our clients to maintain their policies, have positioned the Company as the top life insurance provider in the Customer Excellence Survey.”

Ceylinco Life conducts internal and external surveys to cover all customer touch points throughout the life cycle of an insurance policy. Operating in compliance with the guidelines set by the Insurance Regulatory Commission of Sri Lanka, the Company also leverages its Customer Relationship Management (CRM) platform to obtain and analyse satisfaction scores, and pursue continuous improvement to ensure quality levels. Its multiple payment channels such as cash deposit machines, points of sale, supermarkets and ATMs at any bank in the country further add to the convenience of customers and expands the reach of the brand, the Company said.

Additionally, the Ceylife customer digital app enables customers to request services through the app, make premium payments or make inquiries 24/7, from anywhere in the world. The Company also stated that its entire sales process is currently on the verge of being digitalised and that it is in the midst of devising innovative life insurance products to match the needs of the current generation including new retirement plans.

LMD’s ‘Customer Service Excellence’ online survey was conducted over a period of nine weeks between July and September 2022. The poll which was hosted on www.LMD.lk asked participants to name their favourite establishment for service excellence, in categories including airlines, banks, hospitals, grocery stores, and hotels. The organisations that earned the highest number of votes in each category were named the most popular service providers in Sri Lanka.

Adjudged the ‘Most Valuable Life Insurance Brand in Sri Lanka’ by Brand Finance and certified a ‘Great Workplace’ in Sri Lanka for the third consecutive year in 2022, Ceylinco Life was declared Sri Lanka’s Service Brand of the Year by the Sri Lanka Institute of Marketing (SLIM) in 2021 and won the SLIM Kantar Peoples Award as the Most Popular Life Insurance Company in Sri Lanka for the 16th consecutive year, also in 2021. Ceylinco Life has been the country’s leading life insurer for more than half of the 34 years it has been in existence.

Other accolades won in respect of 2021 include the ‘Most Popular Service Provider’ in Sri Lanka’s Life Insurance industry from LMD, the ‘Most Valuable Life Insurance Brand’ in Sri Lanka from Brand Finance, one of the 10 Most Admired Companies in Sri Lanka from the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA) and one of the 10 Best Workplaces in Sri Lanka’s Banking, Financial Services and Insurance (BFSI) sector from Great Place to Work.

Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Heat Index at ‘Caution Level’ in the Sabaragamuwa province and, Colombo, Gampaha, Kurunegala, Anuradhapura, Vavuniya, Hambanthota and Monaragala districts

Published

on

By

Warm Weather Advisory Issued by the Natural Hazards Early Warning Centre of the Department of Meteorology at 3.30 p.m. on 06 March 2026, valid for 07 March 2026.

The public are warned that the Heat index, the temperature felt on human body is likely to increase up to ‘Caution level’ at some places in the Sabaragamuwa province and in Colombo, Gampaha, Kurunegala, Anuradhapura, Vavuniya, Hambantota and Monaragala districts.

The Heat Index Forecast is calculated by using relative humidity and maximum temperature and  is the condition that is felt on your body. This is not the forecast of maximum temperature. It is generated by the Department of Meteorology for the next day period and prepared by using global numerical weather prediction model data.

Effect of the heat index on human body is mentioned in the above table and it is prepared on the advice of the Ministry of Health and Indigenous Medical Services.

ACTION REQUIRED

Job sites: Stay hydrated and takes breaks in the shade as often as possible.
Indoors: Check up on the elderly and the sick.
Vehicles: Never leave children unattended.
Outdoors: Limit strenuous outdoor activities, find shade and stay hydrated.
Dress: Wear lightweight and white or light-colored clothing.

Note: In addition, please refer to advisories issued by the Disaster Preparedness & Response Division, Ministry of Health in this regard as well. For further clarifications please contact 011-7446491

 

Continue Reading

Latest News

Prompt solutions will be provided for the salary anomalies prevailing within the teacher and principal services — PM

Published

on

By

Prime Minister Dr. Harini Amarasuriya stated that the government has paid close attention to the salary anomalies prevailing within the teacher and principal services and that prompt solutions will be provided following extensive discussions held with trade unions.

The Prime Minister made these remarks while responding to questions raised in Parliament on Friday (06).

Presenting data on existing vacancies in the education sector, the Prime Minister explained the current situation.

There are 903 vacancies existing in the Sri Lanka Education Administrative Service (SLEAS) and 3,790 vacancies in Sri Lanka Principals’ Service (SLPS).

In order to fill the vacancies which still remain due to various reasons, including selected officers not accepting appointments after the examinations and interviews conducted since 2021, interviews are scheduled to be held in the second week of March 2026.

Further, in order to fill the vacancies for the years 2021 and 2025, competitive examinations will be conducted in the future with the approval of the Public Service Commission.

At present, entry into the Principals’ Service is considered as a new recruitment. As a solution to the salary-related issue arising in this regard, a new Cabinet paper is being prepared seeking approval to consider appointments to the Principals’ Service as a promotion, thereby enabling appropriate salary conversion.

The Prime Minister also emphasized that sustainable solutions are required not only for salary issues in the education sector but also for salary-related concerns in several other sectors. Accordingly, the government plans to appoint a new Salary Commission. Through this commission, the government expects to provide lasting solutions to the issues faced by teachers and principals within this year.

In accordance with the service minute of the Principals’ Service, several training programmes have been made mandatory for the professional development of principals.

These include, Induction training at the beginning of service, capacity development training prior to promotion to Grade II and Grade I, and periodic awareness programmes conducted at provincial and zonal levels.

The Prime Minister further stated that discussions are undertaking with the Department of Management Services regarding the proposals submitted by principals’ associations. Based on the responses received, the government is prepared to take the necessary steps through the Cabinet of Ministers.

[Prime Minister’s Media Division]

Continue Reading

News

UNP concerned about govt.’s silence over US sub sinking Iranian warship in Lanka’s EEZ

Published

on

The UNP yesterday (06) voiced concern over, what it described as, the continued silence of the Sri Lankan government regarding the sinking of an Iranian vessel by a US submarine within Sri Lanka’s Exclusive Economic Zone (EEZ).

In a statement, the UNP questioned whether the government had been informed, in advance, by the United States of the military action carried out within Sri Lanka’s EEZ, particularly within the framework of the Colombo Security Conclave.

The party warned that such developments had effectively turned Sri Lanka’s EEZ into a war zone, posing potential risks to commercial maritime activity.

Full text of the UNP statement: The United National Party is concerned over the continued silence of the Sri Lankan government regarding the sinking of an Iranian vessel by a US submarine in our Exclusive Economic Zone (EEZ). The government must disclose to the Sri Lankan public whether they were informed by America prior to the military action that was carried out in the country’s EEZ, and within the ambit of the Colombo Security Conclave.

These actions have resulted in our EEZ being turned into a warzone which will have a detrimental impact on our commercial interests. Shipping costs and insurance are expected to increase, impacting the country’s economy, including the cost of living.

The government of Sri Lanka must seek assurance from the United of States of America that further military action will not be conducted in the vicinity of the country. The government must also discuss the potential economic impact with the relevant shipping companies and insurance authorities.

Continue Reading

Trending