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Brandix, Sri Lanka’s ‘Largest Corporate Blood Donor’ for 10 successive years

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Brandix was felicitated as the ‘Largest Corporate Blood Donor’ for the 10th consecutive year by the National Blood Transfusion Service (NBTS) on World Blood Donor Day, for the donation of over 3,500 pints of blood from employees in its local network in 2019/20.

Dr. Anil Jasinghe, Director General of Health Services and Dr. Lakshman Edirisinghe, Director, National Blood Transfusion Service, presented Brandix with a special token of appreciation for its significant contribution.

Sujith Jayasekera, Senior General Manager – Human Resources of Brandix accepted the accolade on behalf of the company.

“We are grateful for the longstanding relationship with the National Blood Transfusion Service that has enabled us to contribute towards the national blood supply in a significant manner year after year. We are also honoured to be recognised as the ‘Largest Corporate Blood Donor’ for the 10th consecutive year. This initiative is solely driven by our employees who donate their blood with the vision of supporting the life of another. Their dedicated efforts inspire more people to contribute towards this worthy cause, which shows that we do have a family of ‘Inspired People’ at Brandix who create a positive difference through their acts of selflessness. We are truly honored to work alongside them,” said Ishan Dantanarayana, Chief People Officer of the Brandix Group.

Dr. Anil Jasinghe, Director General of Health Services commented, “Consistent donations of this scale are necessary to meet the demand of the National Blood Transfusion Service, which caters to the country’s rising demands. Brandix’s geographical presence allows the NBTS to ensure an unhindered supply of blood across the island, including areas that may not usually receive donations of significant volume. We commend Brandix for committing to this endeavour for over 10 years and we look forward to receiving continued support from the company and its people in the future.”

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FinTech Hive introduces Moneta ‘Lifestyle App’ in Sri Lanka

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FinTech Hive, a homegrown start-up company founded through PickMe’s incubation programme, introduced their tech-enabled, futuristic and secure financial assistance platform ‘Moneta’ to the Sri Lankan market recently.

Moneta is an on-demand, versatile personal financial assistance ‘Lifestyle App’ which enables discerning users make prudent financial decisions with regard to saving and spending. Moneta is working with Sri Lanka’s leading Banks to provide fast, reliable and secure services to fulfill customers’ emergency financial requirements at any given time. Customers can choose a flexible repayment method based on their preference and at their convenience. Interested individuals can access Moneta Service by downloading the Moneta App from Google Playstore.

Ideally positioned to cater to young working executives, Moneta’s brand-promise is aptly titled ‘Life beyond Limits’.

“Moneta works with three pillars: Speed, Innovation, and Positive Social Impact. Our innovative solution allows customers to enjoy fast and personalized services. As a truly Sri Lankan brand, we strive to create a positive social impact on the lives of Sri Lankans. Moneta is a personal friend to young executives, enabling them to cherish life’s finer things,” commented Shayanthan Kanaganayagham, Founder & CEO of Moneta.

Moneta provides young executives the opportunity to enjoy a comfortable, appealing social lifestyle with access to credit on-demand.

Customers can access Moneta Lifestyle as soon as they register with Moneta by providing their name and mobile number. Anyone can use the Moneta lifestyle services whileMoneta Premium service is currently only available to salaried employees.

Moneta Premium Service allows fulltime,salaried employees to access on-demand credit facility up to LKR 100,000 through MoCredit and MoEMI (Equally divided Monthly Installment) based on their credit worthiness.

To access Moneta Premium service, customers need to provide proof-of-identity, home address and proof-of-employment. But this process merely takes 5 minutes of their time. Once Moneta Premium is enabled, customers can make use of the on-demand credit facility in MoCreditforutility bill payments and enjoy access to personalised instant loans.

 

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Sunshine acquires Daintee, diversifying its business beyond Watawala tea

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Consumer sector of the Sri Lankan conglomerate Sunshine Holdings has completed its acquisition of a leading Sri Lankan confectionery company Daintee Limited, adding several leading brands to its portfolio, including Daintee, Milady and Bensons. The transaction was valued at Rs. 1.7 billion.

This move comes at a time where Sunshine as a Group looks to strategically expand its presence in Sri Lanka’s fast-growing FMCG segment by extending its portfolio beyond tea, where they hold the No. 1 position. Daintee joins Sunshine Consumer’s growing portfolio of businesses that markets and distributes some of the country’s most-loved tea brands—Watawala, Zesta and Ran Kahata. The acquisition is in line with the Group’s strategy to nurture and build local brands.

Daintee Limited, founded in 1984 in collaboration with Barker and Dobson, a prestigious U.K. confectionery company, is a market leader in the sweets and toffee category in Sri Lanka. At present, the company boasts of an extensive product range consisting of toffees, sweets, jellies, chocolates and cocoa-based confectionery, bubblegum, desserts, biscuits and snacks where Daintee maintains a 40% market share in toffees and sweets. The products are marketed under the brand names such as Daintee, Milady, Bensons, Chito, Chix, X-tra, Mr. Bitz, Excella and Longlive.

“We are pleased to welcome Daintee Limited’s confectionery brands and its talented employees to the Sunshine Group,” said Sunshine Group Managing Director Vish Govindasamy.

“Daintee’s portfolio of brands are household names which have gained popularity and loyalty across generations. The addition of the Daintee portfolio of brands is a significant step towards Sunshine Consumer’s aim of being a strong player in the FMCG sector. With our marketing prowess that has enabled us to be the No.1 branded tea company in Sri Lanka, we hope to achieve the vision we have for every one of our brands to be the No. 1 in their sector of influence.”

The company has two primary manufacturing sites and four other locations for warehousing and packaging in the Ratmalana industrial zone. Furthermore, Daintee Limited is certified with ISO 9001:2015 and is the only confectioner in the country with an advanced microbiology testing centre.

 

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Business

Perera & Sons Bakers celebrates 118 years of excellence

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Perera and Sons recently celebrated their 118th anniversary. The rich history and legacy of the Company that has lasted over a century and close to two more decades remains unprecedented in the food services industry of Sri Lanka.

The beginnings of the multi-faceted P&S business that continues to prosper today began with the hands of K.A. Charles Perera who hailed from the remote Southern village of Kodagoda. When this pioneer baked his first loaf of bread at the turn of the 19th century, he could never have guessed that he was about to establish an empire. Mr. Charles, using not much more than an old baking tray and his own ingenuity, went from door to door selling his products – this was the start of the P&S legacy. Standing the test of time, P&S has lived on through today’s fourth generation management of the company.

Quality has always been of paramount importance for P&S. This has been reflected since its inception. P&S won over a loyal and ever-growing customer base due to these exacting quality standards. The undying support from the brand’s customers resulted in P&S setting the standard and becoming a benchmark among the competition. From installing the first electric ovens and setting up cutting edge production facilities, the company now boasts numerous production facilities in locales such as Hikkaduwa, Kandy, Kurunegala, Pasyala, Matara, Pelmadulla, Mihintale, Dambulla, Embilipitiya and Kataragama.

After 118 years of enhancing and expanding their founder’s initial business philosophy since 1902, more than 160 outlets across 7 provinces stand as a testament to the exceptional qualities inherent in the business operations of P&S. However, this has not been without change. Over time, the family-run business has realized that change is unavoidable when in operation for so many years. Thus, it has been their credo to cater to the ever changing tastes of its loyal customers to the best of their abilities.

 

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