News
Brand Corridor CEO selected for Effie Global Jury
Asanka Perera, Chief Executive Officer of Brand Corridor (Pvt) Ltd., has been selected to serve on the Grand Jury of the Effie Awards Global Best of the Best, which recognises marketing campaigns that combine creativity with proven business results.
The Effie Awards invite experienced marketing professionals worldwide to evaluate and identify the most effective global campaigns. Perera’s appointment reflects his professional background in advertising, brand management, and strategic marketing. He also serves as Treasurer of the Sri Lanka Institute of Marketing (SLIM) for 2025/2026.
Commenting on his appointment, Perera said, “It is an honour to be part of a process that evaluates marketing effectiveness at a global level. The role focuses on assessing how strategy, creativity, and execution contribute to real business outcomes.”
He added, “I hope my participation encourages more Sri Lankan marketers to aim for global benchmarks and measurable impact in their work.”
Perera leads Brand Corridor, an AI-driven experiential marketing agency that integrates artificial intelligence, data insights, and creative design to develop personalised brand experiences. His inclusion in the Effie Grand Jury highlights the growing engagement of Sri Lankan professionals in international industry forums.
Latest News
Sri Lanka is an example of hope, recovery and resilience in a world of conflict – PM
Prime Minister Dr. Harini Amarasuriya participated in a high-level dialogue titled “Tourism as Soft Power and Diplomatic Capital” held at the Euronews Hub, Piz Buin Davos, on the sidelines of the World Economic Forum on January 20.
The session explored how tourism functions as a strategic instrument of diplomacy by strengthening international trust, cultural exchange, and regional cooperation through mobility and people-to-people engagement. The Prime Minister shared the panel with Mr. Kuban Omiraliyev, Secretary General of the Organization of Turkic States and Mr. Meshari Alnahar – CEO Aseer Investment Company, Saudi Arabia.
Addressing global trends, the Prime Minister emphasized that Sri Lanka is an example of hope, recovery and resilience in a world of conflict demonstrating how tourism can play a critical role in a changing global environment particularly amid climate shocks, geopolitical instability, and uneven economic recovery. She noted that tourism is not only an economic sector but also a vital diplomatic bridge that supports livelihoods, builds relationships and connects people.
Drawing on Sri Lanka’s recent experience, she highlighted the country’s strong tourism recovery despite multiple crises, including the impact of Cyclone Ditwah. Transparent crisis management and strategic engagement with international partners helped sustain visitor confidence, resulting in record tourist arrivals even in challenging circumstances.
The Prime Minister also underscored the importance of green and climate friendly tourism infrastructure and underlined that Sri Lanka welcomes long term investment in tourism. She pointed out that tourism supports millions of jobs worldwide and that inclusive policies are essential to ensure fair opportunities, particularly for women and vulnerable communities.
[Prime Minister’s Media Division]
Latest News
Navy seizes 02 Indian fishing boats poaching in northern waters
During an operation conducted in the dark hours of 20 Jan 26, the Sri Lanka Navy seized two (02) Indian fishing boats and apprehended seven (07) Indian fishermen while they were poaching in Sri Lankan waters, off Kovilan, Jaffna.
The seized boats and Indian fishermen was to be handed over to the Fisheries Inspector of Myliddy, Jaffna for onward legal proceedings.
Latest News
Prime Minister participates in high-level bilateral meetings at World Economic Forum
Prime Minister Dr. Harini Amarasuriya participated in a series of high-level bilateral meetings on January 20 on the sidelines of the 56th Annual Meeting of the World Economic Forum in Davos-Klosters, Switzerland.
The Prime Minister attended a productive bilateral meeting with Mr. Jozef Síkela, European Commissioner for International Partnerships. During the discussion, both sides focused on strengthening Sri Lanka–EU cooperation and advancing mutual interests.
Prime Minister Amarasuriya also met with Mr. Masato Kanda, President and Chairperson of the Board of Directors of the Asian Development Bank (ADB), at the WEF Congress Centre. The meeting provided an opportunity to discuss ongoing engagement and future collaboration between Sri Lanka and the ADB.
In addition, the Prime Minister held discussions with Mr. Hassan El Houry, Chairman of Menzies Aviation, where opportunities for collaboration in aviation services and connectivity were explored.
The Prime Minister also participated in a high-level dialogue at the Global Tourism Forum held at the Euronews Hub, Piz Buin, Davos, as part of the World Economic Forum engagements.
Dr. Anil Jayantha, Minister of Labour, and the Deputy Minister of Finance were also present at these meetings.

[Prime Minister’s Media Division]
-
Editorial4 days agoIllusory rule of law
-
News5 days agoUNDP’s assessment confirms widespread economic fallout from Cyclone Ditwah
-
Business7 days agoKoaloo.Fi and Stredge forge strategic partnership to offer businesses sustainable supply chain solutions
-
Editorial5 days agoCrime and cops
-
Features4 days agoDaydreams on a winter’s day
-
Editorial6 days agoThe Chakka Clash
-
Features4 days agoSurprise move of both the Minister and myself from Agriculture to Education
-
Features3 days agoExtended mind thesis:A Buddhist perspective
