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Brand Ambassadors for SLT-MOBITEL

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SLT-Mobitel, the national telecommunication Service provider has appointed Sri Lanka’s popular young reality stars, Falan Andrea and Nuwandika Senarathna as Brand Ambassadors.

Falan and Nuwandika come on board, as SLT-Mobitel aims to actively engage with the young vibrant audience of Sri Lanka representing different demographics. Falan and Nuwandika emerged on top in a popular reality music TV show where Falan was crowned as the winner and Nuwandika bagged the runner-up position. Both struck a chord with their respective audiences and won the hearts of the nation with their amazing vocal abilities and charisma.

As a unified brand that strives to uplift the nation’s drive to embrace tech driven ICT solutions, SLT-Mobitel recognized Falan and Nuwandika as perfect fit to helm the position of brand ambassadors and further personify the SLT-MOBITEL brand name. The successes of both Falan and Nuwandika epitomizes their stance as strong, ambitious and driven young women and has cemented their positions as the ideal role models for their already established young and loyal fan base. Falan and Nuwandika’s new roles will entail them engaging with their audience, through various projects.

Speaking on the appointment of the new brand ambassadors, Sri Lanka Telecom, Group Chief Executive Officer, Mr. Lalith Seneviratne said, “As a unified brand that focuses on enriching the people’s lifestyle and leveraging on the importance of embracing change and innovation in this digital age, we recognise that our country’s youth are even more discerning today and increasingly advanced when it comes to digital implementations that take place globally and locally. It only felt right that we bring on board fresh faces such as Falan Andrea and Nuwandika Senarathna who succeeded in making an impact on the Sri Lankan public and are true role models for their younger audiences. They are both full of life, young, ambitious and uniquely talented. Their contributions through the platforms of music and entertainment will no doubt help enlighten their fans of the message that SLT-Mobitel upholds through our products and services and we look forward to a fruitful partnership with them.”

Sri Lanka Telecom PLC is the national Information and Communications Technology (ICT) solutions provider and the leading broadband and backbone infrastructure services provider in Sri Lanka for over 163 years. SLT enables opportunities that empower Sri Lankans and elevates the country’s standing in the global arena. SLT’s transformation into a digital service provider has seen the Company move beyond telecommunications services to provide a variety of services and solutions that cater to a digital lifestyle. Mobitel, the mobile arm of SLT launched the First Commercial 4.5G/4G+ Mobile Network in South Asia in 2018 and was the first network in South Asia to successfully showcase the deployment of 5G over a Mobile Network by connecting a commercial Mobile smartphone to its 5G network exceeding speeds of 1.55Gbps. Mobitel has made great strides in recent years to expand its influence in NB-IoT, Automation, Artificial Intelligence and Critical Communication technologies and solutions and has been adjudged as the Fastest 4G-LTE network in Sri Lanka for two consecutive years by Ookla, the global leader in internet speed and testing applications.



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Business

CSE planning new product lines to attract investors in greater numbers

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By Lynn Ockersz

The CSE is planning to attract a greater number of investors to the stock market this year through the introduction of some new product lines. In order to increase the choice of instruments available to equity investors, the CSE intends to focus in the immediate term on instruments, such as, stock borrowing and lending and regulated short-selling, CSE CEO Rajeeva Bandaranaike said.

The latter instruments would help in generating more liquidity and trading among equity investors, not only in instances when the market is on its way up but also in a declining market as well, CEO Bandaranaike told The Island Financial Review in an exclusive interview recently.

The CEO also said that the CSE is aiming at leveraging the corporate debt market through the initiation of some new products. For example, Green Bonds, Perpetual Bonds and the facilitation of secondary trading of corporate bonds via repo trading.

Asked to indicate as to how these instruments would help the bourse going forward, Mr. Bandaranaike said that stock borrowing and lending, for instance, would facilitate and enable regulated short selling which will have the effect of increasing liquidity and trading among all categories of equity investors.

This will create opportunities for traders to make use of market volatility. Besides, investors holding long term portfolios could lend their stock and earn an interest with least effort on their part.

Asked to elaborate on the importance of Green Bonds, the CEO said that institutional investors in particular are currently focusing on ESG projects; that is, investors that are sensitive to environmental, social and governance concerns. Accordingly, the CSE would be catering to some important investor needs through the latter projects.

Meanwhile, in response to the question on how the digitization initiatives of the CSE have helped in ushering a more robust share market in Sri Lanka, CSE’s Chief Information Officer Chandrakanth Jayasinghe said it is the aim of the CSE to give progressive digital exposure to investors. There are two dimensions to be considered here the CIO said. First, more and more important features have been added to the CSE’s digital mobile App over the last two years.

The CIO added: ‘A revamped mobile App is now at hand to enable quicker and informed investment decisions. All the information required by the investor is now available via this App to enable him to enter the market. For example, we are linked to the Department of Registration of Persons. Digital on-boarding and digital signing etc have been enabled via the app. On a full digital basis investors can now interact with the CSE.

‘The investor is now connected to the CDS E-Connect via the CSE and the investor could access his/her stock portfolio, for instance, and access his/her monthly statements. They could also make changes to their profiles such their address changes via the mobile App. Research reports of brokers could be accessed by the same means, nominations could be effected through the same mechanism. It’s a total change: a 360-degree info hub has been created through the App.

‘Secondly, the CSE is a more agile digital organization. For instance, most of our back-end functions are fully robotized. AI is used in many operations. We use AI for compliance operations.

‘We are saddled with very much less paperwork. Over 90% of all account openings are effected through our mobile App. Most paper-based formalities have been done away with.’

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SriLankan Airlines unveils new and improved mobile App

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SriLankan Airlines has unveiled a new and improved mobile app that is designed for optimum user-friendliness. The enhanced app will afford customers greater ease and flexibility in managing their flight bookings, purchasing value-added services, enrolling for a FlySmiLes account and performing a variety of other tasks.

The new app provides greater autonomy for Customers through added features that are exclusive to the app. Customers will be able to choose their in-flight meal; reserve seats; change travel dates and sectors; buy value added services such as excess baggage, travel insurance and duty-free items; and check-in for flights well in advance.

The ability to manage flight bookings, even while on the move, remains entirely with passengers who will be empowered to exercise greater control in shaping their journey independently and dynamically. Customers’ in-app experience is inclined to be further enhanced with the new ‘My Trips’ feature. My Trips will organize and present important information that a customer requires for an upcoming flight in a timely fashion on the app’s homepage.

The homepage includes other up-to-minute information on the flight schedule and allows users to search and stay on top of the departure and arrival times of flights. Customers can also stay updated and not miss out on the latest deals and promotional fares.

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Brandix Manusathkara Thilina 2022

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Brandix Apparel Ltd., gave hope to 16,824 children of the Brandix family by gifting them school essentials including stationery and schoolbags necessary for the new school year, under its ‘Manusathkara Thilina’ 2022 initiative recently.

 Understanding the current need to support our team members, especially during the current crisis of rising stationery costs, the children of 10,933 Brandix Associates were recipients of Brandix’s unstinting efforts to inspire and support education for all. The 2022 programme is being held for the 7th consecutive year where children from pre-school to Grade 13 received stationery packs.

Malika Samaraweera, Group Head of Corporate Social Responsibility at Brandix Apparel noted, “The beginning of the new school year is eagerly anticipated and exciting for all students. However, we realise that our employees, who are the backbone of our enterprise, are facing a daunting challenge to provide their children these essential items. We firmly believe in taking care of our communities and this year’s Manusathkara Thilina programme ensures these children have the tools and opportunity to learn and grow.”

 Begun in 2016, the Manusathkara School Essentials initiative seeks to drive home the importance of education among the children of Brandix employees. To-date, over 37,000 children have benefitted from the programme. The educational hampers gifted to the children comprise of stationery and other school necessities, enabling their success for the foreseeable future.

With the aim of driving social sustainability, the inspired team at Brandix continues their work towards Equal Opportunity and the Right to Education for All. Recognising that today’s challenges are wide-ranging and incredibly tough for many families, the school essential packs will enrich the lives of the beneficiary children and sustain their school education.

Supporting Sri Lanka’s aspiring youth towards continuity in their education, Brandix has also initiated an annual scholarship scheme under its ‘Manusathkara University Scholarship’ programme. Children who are high performers in the Advanced Level Examinations within the Brandix Model Villages are awarded scholarships to pursue their higher education and contribute towards Sri Lanka’s future workforce. The ‘Model Village’ concept was developed by Brandix to support the wellbeing of communities within a 10km radius of the company’s facilities.

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