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Bolstering the rural economy through jobs in poultry production

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For almost 50 years now, Sri Lanka’s leading and favourite poultry producer Crysbro, while enriching the nation with its highly nutritional and fresh products, has been working towards supporting and empowering its workforce in every stage to drive the eradication of poverty faced mainly by residents in rural regions.

The producer introduced the now renowned ‘Diri Saviya’ scheme, setting the foundation for lending a helping hand to 250 farmer families in the Uva, North-Central, and Central provinces of Sri Lanka, with the setting up of their own independent poultry farms.

With the support of Crysbro, local farmers are prepared to contribute to the country’s economy, given the necessary supports of expert training, high-quality chicks from Crysbro’s own hatcheries, and quality feed produced in the in-house feed mill, to guarantee that every step is carefully attended for uniformity and quality.

“Having grown exponentially over the past few decades, Crysbro has now come to a position where the economic and social contributions by the company are now a larger requirement and expectation. This increased responsibility led us to extend the company’s ethos well beyond business as usual to include the welfare of the numerous farming communities that form an integral support structure for the entire poultry industry,” noted Crysbro Senior Marketing Manager Amores Sellar.

Inevitably, this strategy has given way to identifying the most crucial aspect of this objective: Its vital support framework for the entire local farming community.

For example, a vital aspect of its efforts within this sphere includes its close cooperation with chicken farmers. These farmers, through outgrower schemes, are contracted to raise chickens for Crysbro. The way this partnership works is Crysbro provides these farmers with the necessary chickens, veterinary support, feed and technical assistance while the outgrowers oversee the daily care of the chickens.

This mutually beneficial relationship has empowered several farming families from across the country by offering them a steady and viable source of income while allowing their farms to continue functioning independently. Crysbro’s involvement with these contract growers also significantly mitigates the financial risk these farmers would typically shoulder if they raised chickens without the company’s assistance.

Another example is Crysbro constantly and consistently assisting and fostering close ties with farmers who provide the maize required to feed the chickens that the group supplies to local grocers, supermarkets and restaurants. Last year alone, Crysbro’s subsidiary bolstered the rural economy by spending over Rs.1 billion to purchase maize from over 1,200 farmers in regions such as Monaragala, Mahiyanganaya and Anuradhapura.

In addition, Crysbro’s feed mill allows farmers to engage in direct selling. This entirely erases their reliance on a mediating middleman and ensures that they are paid after the collection of stocks.

Ultimately, Crysbro’s ties to farmers enable it to deliver on its overarching commitment of creating healthy citizens within a healthy economy.

This is represented by its leading role within the poultry industry, whose short- and long-term benefits to the economy are immense. The industry is among the country’s highest agricultural revenue generators along with its most disciplined, structured and consistent taxpayer.



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DIMO CERTIFIED guarantees peace of mind for vehicle owners seeking a luxury upgrade

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DIMO, one of the leading conglomerates in Sri Lanka, is providing customers who are planning to buy pre-owned luxury vehicles, with speedy, hassle-free, trusted service, through its pre-owned vehicle sales arm ‘DIMO CERTIFIED’.

With the re-launch of DIMO CERTIFIED in 2019, the company has expanded its range of pre-owned vehicles beyond Mercedes-Benz & Jeep models by also offering hand-picked and well-maintained Luxury European vehicle brands registered within the past 10 years, under one roof.

With its 80 year history, DIMO offers unparalleled trust and reliability of expertise in the automotive industry where all vehicles come with a minimum of One Year warranty against unlimited mileage. All vehicles handpicked by DIMO CERTIFIED are guaranteed to have genuine mileage with precise servicing and maintenance since the day of import to the country. Vehicles that are bought from DIMO CERTIFIED are assured of a high resale value due to the comprehensive checks done at the time of purchase for resale and thereafter being refurbished to a standard ‘as Good as New’. In the event the new buyer is selling the vehicle at some point in the future, DIMO CERTIFIED also offers a guaranteed buy back facility.

Customers can avail themselves to attractive Personal Contract Plans with lowest interest rates from some of Sri Lanka’s leading financial institutions where they can drive away in their new Luxury European vehicle by making only a 30% down payment. In the event the buyer decides to upgrade to another vehicle prior to the end of the leasing period, DIMO will also step in to settle the balance payment immediately and extend the opportunity to trade-in for another vehicle of their choice.

The highly-reliable DIMO 24-hour Roadside Assistance provides customers ‘peace of mind’ wherever they travel in their vehicle as expert help during a rare breakdown is only a phone call away.

General Manager – DIMO CERTIFIED Pre-Owned Vehicles of DIMO, Tharanga Gunawardena stated, “We have been able to successfully elevate the pre-owned business to a whole new level through our DIMO CERTIFIED service. We have enhanced our services by adding several attractive features to set the benchmark for the automobile industry. Those who want to realize their aspiration of owning a Mercedes-Benz, Jeep or any other Luxury European vehicle need not look elsewhere.”

All the vehicles available at DIMO CERTIFIED along with special offers are displayed on the www.carsatdimo.lk website and provides a hassle-free way for prospective buyers to access all key details. Customers are assured of the best prices when purchasing their vehicle while special trade-in options are also available for regular customers. With highly-experienced technical professionals providing the best after-sales service, DIMO CERTIFIED customers can enjoy a hassle-free experience with their Luxury European vehicle. A dedicated WhatsApp number 0771449797 has been made available for customers to contact a Sales Consultant directly to enquire about any product or offer listed on the website.

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Women in Management, IFC and Government of Australia recognise inspiring women from Sri Lanka and Maldives

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The ‘Top50’ Professional and Career Women Awards 2021 – hosted by Women in Management (WIM), in collaboration with Women in Work, a partnership between IFC and the government of Australia – recently honoured inspiring professional and career women in Sri Lanka and Maldives making a mark in their respective fields.

The 11th edition of the awards ceremony celebrated women representing a wide array of professions from industries including hospitality, banking and finance, logistics and supply chains, entrepreneurship, and media and law, among others, for excellence in either their chosen careers or for inspiring women in their community. The awards also lauded Sri Lankan corporates that have supported the growth and empowerment of women in the workplace.

Top awards were conferred to Dr. Maheshi Ramasamy (Inspirational Professional Woman of the Year), Prof. Nadira Karunaweera (Inspirational Woman of the Year), Aruni Goonetilleke (Trail Blazer), Randhula De Silva (Game Changer of the Year) and Dr. Vajira Chithrasena (Judges Award). The full list of awardees is listed below.

“The 2021 awards are a celebration of resilience, optimism, hard work and growth. As we step into a third year of a pandemic, this year’s winners remind us of the possibilities and opportunities that can exist in adversity,” said Dr. Sulochana Segera, Founder/Chairperson of Women in Management (WIM). “They also remind us of the extraordinary potential women in Sri Lanka and the Maldives are capable of, especially in challenging the status-quo for greater good. Women are often hesitant to take their spot in the limelight, but over the past decade, the Top50 Awards have created a platform helping them showcase their talents and achievements, and importantly to inspire others.”

With over 470 past award winners, the ‘Top50’ Professional and Career Women Awards aim to showcase the significant role women play as leaders, employees, entrepreneurs, and stakeholders in contributing to sustainable and inclusive economic growth in the country.

Marking IFC’s seventh consecutive year in co-hosting the event, Victor Antonypillai, Acting Country Manager for IFC Sri Lanka and Maldives said, that “To ensure a resilient recovery, the path should be gender inclusive – women should be at the heart of the path to recovery. We need to ‘build forward fairer’ for economies and societies to build back better.” Supported through the IFC-DFAT Women in Work program, this year’s Top50 Awards aims to showcase the resilient leadership Sri Lankan women have shown, amid a pandemic.

Also, speaking at the event, David Holly, Australian High Commissioner to Sri Lanka and Maldives remarked that, “Over the years, the ‘Top50’ Awards have shown the power of women in business inspiring many others in leadership and in society more generally. The 2022 Awards are a tribute to the resilience of Sri Lankan women, particularly throughout the COVID-19 pandemic.

The ‘Top 50’ Professional and Career Women Awards 2021 were powered by Dialog, along with Gold Sponsors Salota International and Singer. Silver sponsors for the awards included Lanka IOC, Unilever, Vision Care and Aitken Spence. Maliban and Sampath Bank were also sponsors of the event, and the gifting Partner for the award ceremony was New Vivya.

Speaking of the award winners, Nadija Tambiah, Head of Legal, Secretarial and Corporate Social Responsibility at John Keells Holdings and Chair of 2021 Judging Panel, said that the “quality of the women who were nominated or who applied this year was impressive. We were forced not only to look at the accomplishments of these women in their chosen vocations but also what impact they have had in the industry and what they have done for women in their organisations.”

This year’s Judging Panel—chaired by Nadija Tambiah—included Jayanthi Dharmasena, Managing Director of Hayleys Agriculture Holdings Ltd; Kishu Gomes, Group MD/CEO of Dreamron Group of Companies; Nisthar Cassim, Founding Editor and CEO of Daily FT; Rohantha Athukorala, CEO of Clootrack Sri Lanka/Maldives & Pakistan; Sandra De Zoysa, Group Chief Customer Officer at Dialog Axiata PLC; Sandya Salgado, Strategic Marketing Professional; Santosh Menon, CEO of KL.LK; Amanda Jewell, Acting Australian High Commissioner for Sri Lanka; and Sarah Twigg, Program Manager for Women in Work at IFC.

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Chrissworld engages CDS for registrar services

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Central Depositary Systems (Pvt) Ltd (CDS), a fully owned subsidiary of the Colombo Stock Exchange (CSE), has strengthened its client base for the provision of registrar services with the addition of Chrissworld PLC. The CDS will provide the listed company with a variety of services such as share ledger maintenance, virtual AGM’s and all types of corporate actions. The CDS plays a role in driving innovation and offering cost effective solutions with value additions.

Speaking at the development, the CEO of the CSE, Mr. Rajeeva Bandaranaike, said, “We welcome Chrissworld PLC to the CDS portfolio. The CDS is uniquely positioned to offer value added Registrar services to listed entities in Sri Lanka, and the CDS is very confident that Chrissworld PLC will fully benefit from the services provided .”

Chairman of Chrissworld PLC, Mr. Christopher Perera stated, “We are very pleased to sign this agreement with the CDS as the registrar. The process of working with the CDS has been a rewarding experience for Chrissworld PLC, and going forward, we are confident that there will be excellent co-operation between the two companies and that the CDS will efficiently manage all our affairs. “

Chrissworld PLC was founded in 2013 and provides third-party logistics services specializing in warehousing, inventory management, distribution, and transportation. The company was listed on the Colombo Stock Exchange on May 18th, 2021, the first ever company to be listed on the Empower Board.

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