Expressing its commitment to gender equality and women empowerment, one of Sri Lanka’s leading diversified business groups, A. Baur & Company (Pvt.) Ltd, also known as Baurs, celebrated International Women’s Day by recognizing the importance of having women on the board and executive leadership positions.
Various studies have found out that women are still underrepresented especially the higher they go up in the corporate ladder. Baurs is one of the many companies challenging the status quo and understanding that gender disparity is a company-wide effort. And what better way than celebrating and recognizing the accomplishments of two of its Directors, Anoja Basnayake, Director IT and Pavithra Samarasinghe, Director Finance.
Ms. Anoja Basnayake’s journey with Baurs spans over 12 years, having joined as Manager – IT in 2008. She now leads the group digital transformation strategy as Director – IT.
“In my journey with Baurs, I have always been inspired by the fact that women are actively encouraged to take bold steps and grasp every opportunity that will help build their self-confidence. One could always be assured that their views are heard and contributed to decision-making irrespective of their gender”, she said.
“I’m always excited to engage and work with the wonderful people at Baurs. The diversity and inclusivity is rich and they truly understand the strengths and contribution women bring into the workplace. The mutual respect and care I find here has always aspired my to grow stronger. I was given the opportunity to take on more responsibilities and oversee more business functions and the continued guidance, training and development I received at Baurs helped me become who I am today”, she added.
Ms. Basnayake previously worked with Brandix, PricewaterhouseCoopers and Hayleys Group. She is a board member of Project Management Institute (PMI) Sri Lanka Chapter and SAP User Group, and a Member of the Sri Lanka Institute of Directors (SLID).
Celebrating her 20th year with Baurs, Pavithra Samarasinghe is instrumental in leading the company’s finances, growth and long-term sustainability as Director – Finance.
“I truly believe that diversity brings a lot of value to any company. I should know because I work at Baurs. I’ve never been discriminated nor deprived of any opportunity or benefit throughout my longstanding career. I am no exception, everyone here is treated the same irrespective of their gender or status”, she said.
“Women are extremely good at building relationships, multi-tasking and negotiations. Many companies are realizing this and paving the way for women to take on key leadership positions. There is nothing holding back women from unleashing their potential and reaching the top with necessary competencies, integrity and the right attitude. Baurs believes in promoting a healthy work-life balance which in my opinion is pivotal for women in workforce. There is a lot of empathy and encouragement across all levels”, she noted.
Seylan Bank offers amazing discounts for Avurudu
With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.
The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.
“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”
The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.
OPPO launches Avurudu song to spread seasonal cheer
OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.
The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.
CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”
SLIM elects new president and EXCO at 51st AGM
The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.
The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.
Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.
The newly appointed Executive Committee comprises ten experienced marketing professionals:
SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.
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