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Asian Paints Causeway continues to support ‘Masterstrokes’

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Through their unique loyalty scheme ‘Masterstrokes’, Asian Paints Causeway yet again reiterated their commitment to the painters’ community across Sri Lanka when the company distributed worthy essential goods hampers recently to support them through the current tough times. As harsh economic conditions have begun to affect the livelihoods of many, this initiative was carried out as a fervent endeavour by Asian Paints Causeway to ease the burdens of their loyal painters who are mostly daily wage earners.

‘‘Painters are a segment of blue collar professionals whose silent service often goes unnoticed in the bigger picture. At Asian Paints Causeway, we have always engaged with them very closely and therefore we are aware of the negative impact of current economic conditions on their livelihoods. Although economic conditions have resulted in many restrictions to the business, as the market leader we remain committed to protect the business ecosystem and support the painter community with a whole heart’’ said Anuradha Edirisinghe, Head of Marketing and Activations of Asian Paints Causeway.

The Masterstrokes programme by Asian Paints Causeway was launched in 2016 as a truly unique loyalty scheme with hitherto unseen features, seeking to engage with the painter community on a much deeper level. Being a multifaceted programme, its objective was to empower the painters as professionals by guiding and supporting them in multiple areas such as skills development, knowledge building, good practices and financial management etc. Most importantly, the programme provided painters with a mechanism to gain a financial benefit for the purchase of each litre of Asian Paints Causeway products, facilitated by them.

The programme has been massively successful since inception with over 10,000 painters across the island currently registered under it. Throughout the past six years, Asian Paints Causeway have conducted many initiatives under Masterstrokes to elevate the status of painters as a group of professionals and to be a part of their lives in a meaningful way.

As the whole nation is scraping through the current challenges, Asian Paints Causeway believes in everyone coming together in unity and showing empathy and compassion towards one another. As such, Asian Paints hope to continuously protect its business ecosystem by supporting all its stakeholders, see through these challenges.

One of the top decorative paints manufacturers in the world, Asian Paints operates with manufacturing facilities in 28 countries and serving customers in 65 countries. The Asian Paints product portfolio in Sri Lanka encompasses a large spectrum of coatings and ancillary products in decorative paints, wood finishes, automobile OEM coatings and refinishes, marine, road marking paints, floor paints, roofing paints, waterproofing products and industrial coatings. Asian Paints production operations in Sri Lanka are ISO 9001:2008 and ISO 14001:2004 certified and the company is claimed to operate one of the largest R&D facilities in the industry with multiple laboratories devoted to cutting-edge research.



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Tea industry targets USD 1.2 bn export turnover in 2023

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Sri Lanka will earn around USD 1.2 billion from tea exports for 2023 exporting around 260 million Kg, said Chairman of the Sri Lanka Tea Board, (SLTB) Niraj de Mel, last week.

SLTB is forecasting a modest growth for 2023 in comparison to the current year estimating an increased production of 290 million Kgs with export revenues expected to increase to USD 1.4 billion. Due to the depreciation of the rupee against the dollar, during the first half of the year and a shortage of tea, sales caught up and auction prices increased sharply from March 2022. Despite fuel shortages and logistic issues, the Regional Plantation Companies and smallholders have been able to continue the harvesting of green leaf throughout the year. When compared to 2020 and 2021 volumes, the Green Leaf price to smallholders has increased exponentially from July 2022 onwards.

“The tea smallholder who used to get around Rs. 90 per kg three years ago is now getting around Rs. 250 per kg and some estates have paid nearly Rs. 1,000 per kg. He said that though the glyphosate fertiliser ban is lifted planters should not use it heavily as a ‘global ban of glyphosate’ is imminent for the tea industry. Some countries like Taiwan already reject tea grown with the use of glyphosate.” He recalled that tea production reached an all time high with a record of 340 million Kgs in 2013. “After short increases during the period 2017 to 2019, tea production recorded a decrease in 2020, mainly due to the fallout from the pandemic and now we are taking several steps to increase production.”

The Tea board is offering a host of financial grants and loans to the tea growers, factories as well as for exporters. “These include subsidies for replanting, fertiliser for growers, special grants and loans for factories to upgrade their machinery and soft loans for exporters for packaging. These facilities exceed Rs. 4 billion per year.”

Tea Commissioner E. Edirisinghe said that they would also provide Rs. I million for tea factory expansion which comes as a grant. “In addition, we pay 3% of the capital when factories install solar,” he said.

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Harin urges for ‘breathing space’ to revive tourism

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Minister of Tourism and Lands Harin Fernando said on Saturday that persistent political agitations make his job of promoting Sri Lanka as a safe and convenient tourist destination extremely difficult.

“Now the country has restarted to function although not at a comfortable level to everyone. People undergo many economic difficulties due to high cost of living. These issues need to be addressed and resolved one by one. Creating troubles constantly in a highly political way won’t help the country to come out of the crisis. It will only prolong the crisis.

As Minister of Tourism, I have a hard time promoting tourism in Sri Lanka because it is no easy task to convince potential overseas visitors that the situation is back to normal. So, I appeal to these parties to allow at least six months for the country resuscitate whose breathing had stopped for some time,” he said.

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UTECH Technologies recognised at Sahasak Nimavum Innovation Awards

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UTECH Technologies (Pvt) Limited, Sri Lanka’s leading Industry 4.0 transformation solutions provider won the most prestigious innovation award, the DASIS award at the Sahasak Nimavum National Innovation Awards held recently. The DASIS Award is judged across all competing categories and only awarded to the innovation that shows novelty in technology and has been commercialized successfully. This award is judged by a learned panel of national and international judges including academia and industry experts. UTECH also won overall gold for best commercialized ICT innovation. UTECH has won many national and international awards, including the overall gold for “IoT technology of the year” at the Asia Pacific ICT Awards (APICTA) in 2021.

UTECH’s Managing Director, Riyad Ismail said, “Having many Sri Lankan industrial conglomerates as our clients, we have started exporting our hardware and software solutions to world markets.”

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