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AMARON competing on ‘performance,reliability and vision’

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The Samudhi Trading Company sales team

AMARON, seen as one of South Asia’s powerhouse battery manufacturers, is quietly redefining Sri Lanka’s automotive battery market. With a strong presence in the four-wheeler battery category and over 600 dealers countrywide, the Indian-headquartered company is fast emerging as a premium brand that competes not on price, but on performance, reliability and vision, AMARON sources said.

Samudhi Trading Company (Pvt) Ltd, the authorized distributor of AMARON automotive batteries in Sri Lanka, marked a major milestone in its partnership with Amara Raja Energy and Mobility Limited, one of India’s leading battery manufacturers, celebrating 20 years of collaboration and growth.

“When we say we’re a premium brand, we mean premium in terms of quality—not just the price, said a senior company representative, responding to questions on how Amara Raja compares with other battery brands in Sri Lanka. “Our product speaks for itself. You cannot market your way into this position unless your product delivers real performance, Harshavardhana Gourineni, Executive Director, AMARON told The Island Financial Review.

Samudhi Trading Company chairman and Managing Director Gamini Rathnayake said, “While building a strong distribution channel, we have built a brand legacy over the last two decades that continues to deliver value and performance to customers across Sri Lanka. Our partnership with Amara Raja is rooted in shared values, long-term commitment and a vision to redefine energy solutions for Sri Lanka’s evolving mobility needs. We have successfully made AMARON one of Sri Lanka’s most trusted battery brands through consistency, customer focus, and deep market insight. We look ahead to lead the next phase of growth by expanding our portfolio, elevating service standards, and setting the benchmark for automotive energy solutions in Sri Lanka.”

Gourineni also said, “Sri Lanka has been a key market in our international growth journey, and Samudhi has been instrumental in unlocking that potential. Over the past two decades, our partnership has delivered not just strong market performance, but also a shared vision for innovation, reliability, and customer-first service. As we enter this next phase, we are fully committed to supporting Samudhi in taking AMARON to market leadership and in setting new benchmarks for quality and trust in the region.”

He also said that with significant penetration in India—especially in Delhi—and 40% market share in Singapore, the Group has become a trusted name across the region. In Sri Lanka, it has positioned itself as a leader in the four-wheeler category but is also showing strong performance in other segments. This wide appeal is backed by a robust after-sales support system that includes roadside assistance provided through a fleet of three-wheelers and motorbikes distributed to local dealers.

The company is also gearing up to launch a new “Wild Service” app that will offer real-time, seamless after-sales support. “Technology will bridge the last-mile gap in customer experience,” one official said. “We want to be reachable at the push of a button.”

“Sri Lanka’s evolving automotive landscape presents both challenges and opportunities. On one end of the spectrum, there’s a large demand for low-cost batteries for three-wheelers and small vehicles. On the other end, the rise of hybrids—and the eventual arrival of full EVs—requires high-performance battery solutions, informed sources said.

The Group is investing heavily in catering to both segments. “We’re working on products that serve the extreme low-cost requirement while also preparing for high-end hybrid demands, explained Rajesh, a senior executive. “As EVs evolve from an initial stage to maturity in the Sri Lankan market, we will be ready.”

By Ifham Nizam



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Newly appointed ADB Country Director to Sri Lanka and delegation meet PM

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The newly appointed Country Director of the Asian Development Bank for Sri Lanka Ms Shannon Cowlin and the accompanying delegation met with  Prime Minister Dr. Harini Amarasuriya on Tuesday [0th of February] at the Prime Minister’s office.

Welcoming the delegation, the Prime Minister extended congratulations to the newly appointed Country Director and acknowledged the long-standing partnership with the Asian Development Bank. The Prime Minister also expressed appreciation for ADB Bank’s continued engagement and support aligned with Sri Lanka’s national development priorities.

The Prime Minister also conveyed gratitude for the timely assistance extended by the ADB in response to Cyclone Ditwah, noting the importance of such support in mitigating the immediate impacts of natural disasters.

The ADB delegation reiterated its readiness to further assist Sri Lanka during the post-cyclone recovery phase, including rebuilding and reconstruction efforts, and emphasized its commitment to the supporting the education sector.

The meeting was attended by OIC / Deputy Director General, SARD Ms. Sona Shrestha, Ms. Cholpon Mambetova Country Operations Head of ADB Sri Lanka Mission Resident, Additional Secretary to the Prime Minister Ms. Sagarika Bogahawatta, Director General of the External Resource Department, Ministry of Finance  Samantha Bandara, Director for ADB Division in External Resource Department, Ministry of Finance Ranjith Gurusinghe.

[Prime Minister’s Media Division]

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‘Bad Bank,’ Big Stakes: Sri Lanka’s Rs. 300bn gamble on growth

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The top table at the SLCSMI press conference.

Sri Lanka’s small and medium enterprise (SME) sector—responsible for 52 percent of GDP and employing nearly half the national workforce—has become the next decisive test of the country’s fragile economic recovery.

A proposal to establish a Rs. 300 billion “Bad Bank” to absorb distressed SME loans now places policymakers at a crossroads: act boldly to revive credit and growth, or risk entrenching stagnation in the real economy.

The Sri Lanka Chamber of Small and Medium Industries (SLCSMI) on Tuesday told journalists that they had unveiled a detailed blueprint aimed at restructuring an estimated Rs. 460 billion in non-performing loans (NPLs), much of it concentrated among SMEs battered by successive shocks—from the Easter Sunday attacks and the pandemic to sovereign default and climate-related disruptions such as Cyclone Ditwah.

While headline indicators suggest macroeconomic stabilisation, including lower inflation, improved reserves and a profitable banking sector, credit transmission to smaller enterprises remains severely constrained, Chambers think tank pointed out.

“This is not about rewarding defaulters,” said SLCSMI President Prof. Rohan De Silva. “It is about protecting the productive backbone of the economy. If SMEs collapse, the consequences will extend far beyond individual balance sheets.”

Despite strong liquidity and a return to profitability in the banking system, thousands of SMEs remain blacklisted at the Credit Information Bureau (CRIB), unable to access fresh working capital.

The Chamber argues that unless distressed assets are separated from viable enterprises, banks will remain structurally risk-averse, prolonging the paralysis in private sector credit growth.

The proposed “Bad Bank” would function as a specialised rehabilitation vehicle, purchasing or warehousing toxic SME loans and granting viable firms a five-to-ten-year restructuring window, shielded from parate execution, to rebuild cash flows. Senior Vice President Colvin Fernando described the initiative as an economic circuit-breaker rather than a bailout. “These are not failed enterprises,” Fernando said.

He added:”They are businesses hit by extraordinary external shocks. Unless we ring-fence these distressed loans, credit transmission will remain paralysed.”

The concept draws on international precedents where asset management companies were deployed after systemic crises. Yet such mechanisms succeed only when governed by strict asset valuation discipline, professional management and insulation from political interference. Without these safeguards, they risk becoming vehicles for concealed subsidies or fiscal leakage.

The most contentious element of the Chamber’s proposal lies in its funding model. It calls for a hybrid structure combining low-cost international financing, a levy on commercial bank profits and the utilisation of unutilised balances from the Employees’ Provident Fund (EPF) and Employees’ Trust Fund (ETF).

Prof. De Silva argues that the banking sector, having restored profitability partly through elevated interest margins during the crisis years, has both the capacity and systemic responsibility to contribute. “The banking system has returned to strong profitability,” he said. “A structured contribution toward SME rehabilitation is not punitive—it is an investment in systemic stability.”

The suggested mobilisation of pension fund balances, however, is likely to provoke scrutiny over governance and fiduciary safeguards, while a levy on bank profits may raise investor sensitivity in a sector that has only recently regained confidence.

Fernando acknowledged the risks, emphasising that transparency and strict eligibility criteria would be essential. “This must be professionally managed, transparent and focused strictly on viable enterprises. Without discipline and accountability, the entire purpose would be defeated,” he cautioned.

Adding urgency to the debate is the Government’s decision to lower the VAT registration threshold to Rs. 36 million annually from April 1, 2026, drawing more small firms into the tax net. The Chamber warns that tightening tax compliance while credit remains restricted could create a double squeeze. “You cannot increase tax burdens and restrict financing simultaneously without economic consequences,” Prof. De Silva observed, describing the timing as highly sensitive.

Immediate Past President Mohideen Cader underscored the scale of the stakes. With SMEs contributing 52 percent to GDP and already under severe strain, he warned that inaction would result in irreversible economic scarring.

The macroeconomic logic is clear: without restoring SME balance sheets, private investment and employment growth are unlikely to regain momentum. Yet the countervailing risk is equally apparent. A poorly designed vehicle could create moral hazard, transfer private losses onto public shoulders and introduce new contingent liabilities into an economy still emerging from sovereign default.

Sri Lanka’s IMF-backed reform programme has so far focused on fiscal consolidation and debt sustainability. The SME “Bad Bank” proposal introduces a more complex phase in the recovery narrative—one that shifts attention from stabilisation to growth. The question confronting policymakers is whether the economy can sustain recovery without unclogging the credit arteries that feed its most labour-intensive sector.

The Rs. 300 billion proposal is, in essence, a calculated gamble that repairing SME balance sheets will unlock lending, revive investment and restore economic momentum. If executed with rigour, transparency and independence, it could serve as a bridge from crisis management to expansion. If mishandled, it risks deepening vulnerabilities in a system that has only recently regained its footing. For an economy seeking to move beyond stabilisation, the stakes could hardly be higher.

By Ifham Nizam

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The all-new Nissan Almera has arrived

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From left: Raghunath Nair, Head of Nissan South Asia Business Unit, Jawahar Ganesh, Managing Director, AMW and Prasanna De Silva, Director Sales AMW, at the official unveiling of the Nissan Almera at the Nissan Showroom, Union Place, Colombo.

Associated Motorways (Private) Limited (AMW), a stalwart of Sri Lanka’s automotive industry, officially unveiled the all-new Nissan Almera on February 7th, 2026. The launch, held at the Nissan Showroom in Union Place, signaled a bold step forward in providing ‘market-relevant mobility solutions’ to a dicerning local audience.

Addressing the gathering, Jawahar Ganesh, Group Managing Director of AMW, highlighted the strategic engineering behind the new model.

“The all-new Nissan Almera has been thoughtfully engineered to deliver what today’s Sri Lankan customer truly values: efficiency, safety, comfort, and intelligent design,” Ganesh stated.

He further emphasised that AMW’s leadership, backed by the global expertise of the Al-Futtaim Group, remains committed to bringing world-class standards to the local market.

Echoing this sentiment, Atul Aggarwal, Director Aftersales and South Asia Business Unit for Nissan Motor Corporation, noted that the Almera is designed to offer the ‘Nissan Peace of Mind.’ He expressed confidence that the sedan would replicate the massive market success recently seen by the Nissan Magnite.

The Almera is powered by the unique HRA0 1.0-litre Turbo engine, producing 100 hp and 152 Nm of torque. This ‘flat torque’ setup ensures responsive acceleration for city driving and confident overtaking on highways. To bolster fuel economy, it features an Idling Stop system.

Inside, the cabin prioritises the “human element” with:

Quole Modure Seats: Innovative materials that reflect heat, keeping the cabin cool in the tropical sun.

Zero Gravity Seats: Ergonomically designed to reduce fatigue during long commutes.

360-degree Safety Shield: A comprehensive suite including an Around View Monitor, Blind Spot Warning, and Lane Departure Warning.

With immediate stock availability and flexible financing via AMW Capital Leasing, the Almera is positioned as the premier choice for professionals and families seeking a smart, refined, and safe driving experience.

Although AMW did not announce pricing at the event, sources told The Island Financial Review that the new sedan will retail in the LKR 12.5–13 million range. Early birds are in for a win, too, with an encouraging discount reserved for the first 100 buyers.

Notably, the event was a departure from typically lengthy automotive launches, the Almera ceremony was a masterclass in simplicity. The entire event concluded in just twenty minutes – comprising a 15-minute preamble and speeches, followed by a five-minute ceremonial reveal as the Almera glided into the auditorium.

Participants described the event as ‘short and sweet,’ a sentiment that aligned perfectly with the ‘C-word’ emphasised by Jawahar Ganesh, Group Managing Director of AMW about the Nissan brand: Credibility.

By Sanath Nanayakkare

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