Business
AMARON competing on ‘performance,reliability and vision’

AMARON, seen as one of South Asia’s powerhouse battery manufacturers, is quietly redefining Sri Lanka’s automotive battery market. With a strong presence in the four-wheeler battery category and over 600 dealers countrywide, the Indian-headquartered company is fast emerging as a premium brand that competes not on price, but on performance, reliability and vision, AMARON sources said.
Samudhi Trading Company (Pvt) Ltd, the authorized distributor of AMARON automotive batteries in Sri Lanka, marked a major milestone in its partnership with Amara Raja Energy and Mobility Limited, one of India’s leading battery manufacturers, celebrating 20 years of collaboration and growth.
“When we say we’re a premium brand, we mean premium in terms of quality—not just the price, said a senior company representative, responding to questions on how Amara Raja compares with other battery brands in Sri Lanka. “Our product speaks for itself. You cannot market your way into this position unless your product delivers real performance, Harshavardhana Gourineni, Executive Director, AMARON told The Island Financial Review.
Samudhi Trading Company chairman and Managing Director Gamini Rathnayake said, “While building a strong distribution channel, we have built a brand legacy over the last two decades that continues to deliver value and performance to customers across Sri Lanka. Our partnership with Amara Raja is rooted in shared values, long-term commitment and a vision to redefine energy solutions for Sri Lanka’s evolving mobility needs. We have successfully made AMARON one of Sri Lanka’s most trusted battery brands through consistency, customer focus, and deep market insight. We look ahead to lead the next phase of growth by expanding our portfolio, elevating service standards, and setting the benchmark for automotive energy solutions in Sri Lanka.”
Gourineni also said, “Sri Lanka has been a key market in our international growth journey, and Samudhi has been instrumental in unlocking that potential. Over the past two decades, our partnership has delivered not just strong market performance, but also a shared vision for innovation, reliability, and customer-first service. As we enter this next phase, we are fully committed to supporting Samudhi in taking AMARON to market leadership and in setting new benchmarks for quality and trust in the region.”
He also said that with significant penetration in India—especially in Delhi—and 40% market share in Singapore, the Group has become a trusted name across the region. In Sri Lanka, it has positioned itself as a leader in the four-wheeler category but is also showing strong performance in other segments. This wide appeal is backed by a robust after-sales support system that includes roadside assistance provided through a fleet of three-wheelers and motorbikes distributed to local dealers.
The company is also gearing up to launch a new “Wild Service” app that will offer real-time, seamless after-sales support. “Technology will bridge the last-mile gap in customer experience,” one official said. “We want to be reachable at the push of a button.”
“Sri Lanka’s evolving automotive landscape presents both challenges and opportunities. On one end of the spectrum, there’s a large demand for low-cost batteries for three-wheelers and small vehicles. On the other end, the rise of hybrids—and the eventual arrival of full EVs—requires high-performance battery solutions, informed sources said.
The Group is investing heavily in catering to both segments. “We’re working on products that serve the extreme low-cost requirement while also preparing for high-end hybrid demands, explained Rajesh, a senior executive. “As EVs evolve from an initial stage to maturity in the Sri Lankan market, we will be ready.”
By Ifham Nizam
Business
Exporters warn against ‘backdoor charges’, urge government to uphold transparent trade practices

The Joint Chambers of Commerce urged the Government of Sri Lanka to engage in meaningful consultation with all recognized industry chambers before making decisions that directly impact trade, exports, and the wider economy. The call comes in response to renewed lobbying efforts by certain shipping agents and intermediaries seeking to reintroduce anti-competitive terminal handling charges (THC) through misleading claims to policymakers.
Calls were made to reinstate THC, citing alleged adverse impacts on the Port of Colombo. However, the Joint Chambers strongly reject this assertion, clarifying that there is no legal or operational void to “reinstate.” Port terminal handling charges are already paid by shipping lines under existing market contracts, and any further charges imposed on exporters or importers would constitute a reversion to pre-2014 cartel-like practices that hurt competitiveness and transparency.
Sean Van Dort, Chairman of the Sri Lanka Shippers’ Council, condemned the move, stating:
“This is yet another attempt by powerful intermediaries in the shipping and logistics sector to reintroduce anti-competitive fees through the backdoor. Exporters and importers already pay all-inclusive freight based on market terms. There is no free service being provided. What we are seeing is a push to extract surcharges from non-contracting parties, which is against global trade norms and local regulation.”
He added that since the 2014 regulation, introduced with support from the International Chamber of Commerce (ICC) and based on INCOTERMS best practices, the Port of Colombo has seen volume growth and an increase in licensed agents—contrary to claims that the regulations have harmed the sector.
Yohan Lawrence, Secretary General of the Joint Apparel Association Forum (JAAF), also expressed concern:
“The apparel industry cannot afford renewed cost pressures or uncertainty due to policy shifts driven by narrow interests. Sri Lanka’s export sector is already under strain, and the Government must ensure that any regulatory changes are made with full industry consultation. Fragmented lobbying only undermines our national competitiveness.”
The Joint Chambers warned that unbundling freight charges to reintroduce THC would raise costs for manufacturers, disrupt supply chains, and ultimately burden consumers through hidden costs. They reiterated that Sri Lanka’s competitiveness hinges on transparent and predictable trade policy.
The Chambers further cautioned that such attempts, often timed around transitions in political leadership or changes in ministerial portfolios, aim to exploit gaps in regulatory oversight. They urged the Ministry of Ports, Shipping and Aviation, and the Merchant Shipping Secretariat, to act with integrity and consult all stakeholders—not just intermediaries with vested interests.
As the country focuses on rebuilding exports and attracting investment, the Joint Chambers reaffirm their commitment to protecting the interests of Sri Lankan businesses, exporters, and consumers alike, and called on the Government to uphold regulatory clarity and market fairness.
Business
LOLC Life Assurance signs strategic MoU with SMIB to strengthen Bancassurance services

LOLC Life Assurance, a fully owned subsidiary of LOLC Holdings, has entered into a strategic partnership with the State Mortgage and Investment Bank (SMIB), one of the longest standing banks in Sri Lanka, to offer life endowment insurance solutions through its bancassurance channel.
With ownership of the most extensive bancassurance channel in Sri Lanka’s insurance industry, LOLC Life Assurance aims to provide SMIB customers across Colombo and its suburbs with innovative life endowment insurance solutions that seamlessly integrate with comprehensive protection, ensuring that SMIB customers have seamless access to high-quality life insurance solutions.
The Memorandum of Understanding (MOU) was signed in the presence of senior leadership teams from both organizations, marking a significant milestone in the development of LOLC Life Assurance’s Bancassurance channel. This collaboration aligns with LOLC Life Assurance’s commitment to providing tailored life assurance solutions that meet the evolving needs of SMIB’s customers.
Sharing his views on this landmark partnership, Jayantha Kalinga, COO of LOLC Life Assurance, stated, “This partnership with SMIB signifies our ongoing commitment to expanding accessibility to comprehensive life insurance solutions through strategic banking collaborations. We are excited to work closely with SMIB to offer tailored protection plans that enrich the lives of their customers with security and financial peace of mind.”
Thushara Asuramanna, CEO/General Manager of SMIB, also shared his thoughts, saying, “At SMIB, our goal is to enhance the value we provide to our customers through integrated financial solutions. Partnering with LOLC Life Assurance enables us to expand our offerings and provide customers with convenient access to trusted life insurance solutions that ensure their long-term financial security.”
Through this collaboration, both institutions aim to make a lasting positive impact on their customers’ financial well-being and life protection. By offering reliable, accessible, and trusted life insurance protection, we are committed to meeting the evolving needs of SMIB’s customers in today’s dynamic financial landscape, reinforcing our shared vision for a secure and prosperous future.
Business
SLIIT launches new BA (Hons) in English Studies enabling students to master linguistic and communicative skills

Setting a new benchmark for English language education in Sri Lanka, SLIIT’s Department of Linguistics, Faculty of Humanities and Sciences, has launched a Bachelor of Arts (Honours) in English Studies degree programme.
This comprehensive four-year programme offers students unparalleled opportunities to master linguistic and communicative skills while accessing guaranteed career pathways in high-demand sectors. Unlike traditional English programmes, SLIIT’s degree uniquely combines theoretical excellence with practical industry applications, ensuring graduates are job-ready from day one. The programme’s distinctive tri-fold approach consisting of Language, Literature, and Communication, incorporated with 120 UGC-approved credits, positions students ahead of competitors in today’s challenging employment market. The programme’s key differentiators include an industry-integrated curriculum that connects academic learning with practical experience along with a research component as well. Students benefit from technology-enhanced learning environments that incorporate cutting-edge media technology integration, developing essential 21st-century communication skills.
The course also provides a captivating journey through diverse literary genres, periods, movements, and communities, featuring British, American, Commonwealth, European, and Sri Lankan contributions. From medieval classics to postmodern innovations, students develop a refined literary perspective. Additionally, the degree maintains a strong professional skills focus through specialized training in journalism, digital media, corporate communication, and strategic marketing, ensuring graduates are well-prepared for diverse career opportunities in the modern communications environment. Programme highlights include an in-depth exploration of English grammar, academic writing, historical development, and diverse linguistic theories such as sociolinguistics, psycholinguistics, and discourse stylistics. Students acquire expertise in the use of media technology in language communication.
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