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‘Allianz World Run’ continues to support SOS Children’s Villages

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Allianz Lanka joined teams from Allianz offices around the world to raise funds for critical projects of SOS Children’s Villages through the recently concluded fifth edition of the Allianz World Run.

Since its inception in 2016, Allianz World Run has supported SOS Children’s Villages on 32 projects in 28 different countries. The initiative seeks to inspire Allianz team members as well as their friends and family to undertake recreational physical activity and get you active by giving them the opportunity to tackle pressing global issues. Runs and challenges completed by participants through the course of this year’s Allianz World Run were tracked via the adidas Runtastic apps. Allianz will be contributing funds and providing aid to areas desperately needing support for every minute of their activity.

Held under the theme of “Run Together for Tomorrow”, Allianz World Run 2020 saw 12,261 participants from over 50 countries around the world cover a total distance of 1,940,116kms between 08 July to 05 October 2020.

1,103 participants from Sri Lanka took part in the event and covered 121,564kms, a distance equivalent to around 3 times the circumference of the Earth, helping our paradise island rise to the 3rd position on Allianz World Run 2020’s global leaderboard. Allianz Lanka’s clients and business partners too joined the initiative, helping the insurer raise more funds towards this worthy cause.

“The Allianz World Run exemplifies values such as community, determination, leadership and passion that we believe strongly in at Allianz. We are delighted to enter the fifth year of this incredible initiative and look forward to building on the successful collaboration between the World Run and our work with SOS Children’s Villages,” said Gany Subramaniam, Director / Chief Executive Officer, Allianz Insurance Lanka Limited and Director, Allianz Life Insurance Lanka Limited.

 

 



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Business

Seylan Bank offers amazing discounts for Avurudu

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With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.

The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.

“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”

The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.

 

 

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OPPO launches Avurudu song to spread seasonal cheer

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OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.

The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.

CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”

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SLIM elects new president and EXCO at 51st AGM

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The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.

The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.

Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.

The newly appointed Executive Committee comprises ten experienced marketing professionals:

SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.

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