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Allianz Launches Precious Brand Campaign

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Sri Lanka’s fastest growing insurance provider, Allianz Insurance, has announced the launch of a new brand campaign under the theme, “It’s Precious, That’s Why Allianz”. The campaign seeks to reassure all stakeholders that their most precious things in life can be safe and secure with Allianz. The campaign revolves around life, health, business and vehicles, ensuring customers that Allianz is the right choice to secure these precious things. The campaign also seeks to connect with existing policyholders, to help Allianz better understand the challenges they are facing, so that the Company can adapt and tailor its products to meet current needs and requirements.

Announcing the launch of the new theme and campaign, Mangala Bandara, Chief Marketing Officer, at Allianz said, “We are all living in challenging times. Thus, we all need some reassurance that the most precious things in our lives are safe and secure. As the world’s number 1 insurance brand, it is our responsibility to give policyholders the confidence and strength to move forward. Towards this goal, our brand campaign was launched on the 2nd of November under the theme, ‘It’s precious that’s why Allianz’, to remind our valued customers and stakeholders that we are always here when they need us. Furthermore, we want to reassure our own people too, as every team member is most precious to us. Thus, in our quest to emerge as the number 1 insurance brand is Sri Lanka as well, we have resolved work together to ensure our policyholders receive unmatched service and personal attention.”

Allianz Insurance Lanka Ltd. and Allianz Life Insurance Lanka Ltd., known together as Allianz Lanka, are fully-owned subsidiaries of Allianz SE, a global financial services provider with services predominantly in the insurance and asset management business, headquartered in Munich, Germany. The global strength and solid capitalization of the Allianz Group, coupled with local expertise and business know-how, have been Allianz Lanka’s powerful formula for success.

 

 



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Business

Elon Musk launches profane attack on X advertisers

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In a profanity-laced outburst, Elon Musk has slammed advertisers that have left X, warning they will kill the social media platform.

At an event in New York, he accused companies that have joined an ad boycott of the site formerly known as Twitter of trying to blackmail him.Some firms have paused advertising on X amid concerns over antisemitism, including a post from Musk himself.

“Go [expletive] yourself,” the billionaire said in an interview.

The Tesla and SpaceX boss apologised on Wednesday for that post, saying it might be the “dumbest” thing he has ever shared online.

But it was his response to a question about an advertising boycott by companies including Disney, Apple and Comcast that caused a stir at the gathering of leaders from the worlds of business, politics and culture. “I don’t want them to advertise,”  Musk said at the New York Times’ DealBook Summit. “If someone is going to blackmail me with advertising or money go [expletive] yourself.

Go. [Expletive]. Yourself. Is that clear? Hey Bob, if you’re in the audience, that’s how I feel.”

He was apparently referring to Disney chief executive Bob Iger, who spoke at the summit earlier in the day.

In the room with Musk was Linda Yaccarino, X’s chief executive, who has been charged with trying to bring back advertisers to the platform.Musk also said that advertisers could kill X. “What this advertising boycott is going to do is it’s going to kill the company,” he said. “The whole world will know those advertisers killed the company, and we will document it in great detail,” he added.

Ms Yaccarino has since reposted what she called his “candid interview”, adding her perspective on advertising that “X is standing at a unique and amazing intersection of Free Speech and Main Street — and the X community is powerful and is here to welcome you”.

Musk has been on a visit to Israel after he last month appeared to personally back an antisemitic conspiracy theory. “I’m sorry for that tweet… it might be literally the worst and dumbest post that I’ve ever done,” he said on Wednesday. The boycott isn’t just to do with that post, though.

Many advertisers had already decided to spend their dollars elsewhere.

(BBC)

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ILO together with EFC launches pilot project to address employee grievances at the workplace

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EFC's team of trainers visited the selected companies and engaged in discussions with their management

Five companies volunteer to participate in the project

By Sanath Nanayakkare

Grievance handling in Human Resource Management (HRM) refers to the process by which employee complaints, concerns, or disputes are formally addressed and resolved. The goal is to provide a structured channel for employees to express their concerns or report issues they are facing in the workplace for the benefit of the company, the management and the employees.

True to those values, the International Labour Organization (ILO) recently invited the Employers’ Federation of Ceylon (EFC) to initiate a pilot project to launch Grievance Handling Guidelines that were formulated through several workshops conducted in 2019 in consultation with ILO constituents.

Giriulla Mills Ltd, HNB Assurance Ltd, HNB General Insurance Ltd, Cambio Software Engineering and Taj Bentota Resort and Spa, volunteered to participate in this project. They represented the manufacturing, finance, IT, and hospitality sectors respectively. The pilot project was formally launched on 20th September 2022.

EFC’s team of trainers visited these selected companies and engaged in discussions with their management to gain insights into their existing employee grievance handling systems.

They also gathered feedback from employees to assess their satisfaction with present grievance mechanisms. Based on the findings, EFC team developed customised grievance handling policies aligned with each organisation’s culture and specific requirements of each company to ensure practical implementation of the same.

All these grievance policies were designed in adherence to the Guidelines on Grievance Handling which were established for Sri Lanka in 2019 through workshops conducted by the ILO.

Following the development of these policies, four training sessions were conducted for the management teams of the participating companies. During these training sessions, the policies were presented in detail. The sessions also aimed to provide a comprehensive understanding of what constitutes employee grievances, the importance of addressing them promptly and the potential consequences if grievances are left unattended.

In addition to policy dissemination, the training sessions also focused on equipping managers with the necessary skills to effectively handle employee grievances. This included discussions on communication strategies, conflict resolution techniques, and the importance of empathy and active listening when addressing employee concerns.

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Rage Coffee forays into Sri Lanka market

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The brand has secured investment from Virat Kohli

Rage Coffee, an internationally acclaimed coffee brand, was launched in Sri Lanka recently.

Originating in 2018 from the visionary mind of Bharat Sethi, Rage Coffee emerged to address the dearth of high-quality artisanal coffee in the Indian market. It fills the void with a unique plant-based, vitamin-enriched coffee selection.

A notable milestone for Rage Coffee was securing investment from Virat Kohli during its initial seed round. Kohli, known for his discerning brand choices, not only invested but also became the official brand ambassador, accentuating the brand’s quality.

Sourcing beans from Ethiopia and India, Rage crystallizes them, preserving a distinct nutty and earthy flavor profile. The brand’s proprietary blend, boasting 100% plant-based ingredients, eliminates harmful waste elements found in other leading coffees, prioritizing nutritional value. Each serving packs an impressive 120mg of caffeine, offering a superior boost to kickstart one’s day compared to standard brands.

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