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Airline direct distribution platform ‘AvtraDirect’ wins big at National ICT Awards 2020

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Proavos Labs, a Sri Lankan based airline and travel services IT provider offering complete and new generation software solutions globally, was recently named the Gold winner under tourism and hospitality in the consumer category at the National ICT Awards – NBQSA 2020. Taking part in this for the first time, the company was also able to bag the overall Silver award for best quality innovative product.

This was in recognition of Avtra Direct; a revolutionary airline direct distribution platform built using latest web, mobile and cloud technologies. It offers an all-in-one solution for airlines, encompassing all direct channels.

Nasly Yoosuf, Proavos Lab’s CTO said for this occasion that “Proavos Labs is fully dedicated to exceptional customer service, intelligent aviation technological evolution and the delivery of advanced software solutions that power airlines globally. We are delighted to receive these awards as acknowledgment of our success in transforming our industry in a competitive field”

This breakthrough is a tribute to the commitment and tireless efforts of the highly talented and experienced team behind Proavos Labs, and its global customers that includes reputed airlines and airports and partners around the globe.

Avtra Direct comprises multiple smart modules such as various booking engines for travel agents, airline call center and head office, and corporate passengers, REST/SOAP API that comply with OpenTravel Alliance Standards and IATA NDC standards, Internet Booking Engines (IBE), and cross-platform mobile apps.

Established in 2017 by technology and aviation domain experts, Proavos Labs’ journey began with a Passenger Service System designed from the ground-up to support airlines of all sizes and operating models (LCC, FCC, and Hybrid). Today, it delivers world-class solutions incorporating the latest open technologies in the market. Its portfolio now includes a Departure Control System (DCS) designed for airports, Frequent Flyer Programme (FFP) for airline’s loyalty program and a comprehensive Online Travel Agent (OTA) platform for agencies.

Thanks to the vast wealth of in-house expertise, Proavos Labs is able to offer consultancy and support to help airlines achieve efficiency better and faster. It also hosts the state-of-the-art development center of AvtraSoft Limited, its global efforts trading company headquartered in Cyprus which supports its global sales and marketing teams across UAE, Malaysia, Cyprus and Serbia.



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ADB working to strengthen Sri Lanka’s sustainable finance framework amid low-innovation capital market

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A panel discussion at the ADB Serendipity Knowledge Forum held in Colombo on March 19.

The Asian Development Bank (ADB) reaffirmed its commitment to advancing Sri Lanka’s sustainable finance sector during the Serendipity Knowledge Programme on Sustainable Finance, emphasising the country’s untapped potential to leverage capital markets for green investments.

Delivering the closing remarks at the event held on March 19, ADB Sri Lanka Country Director Takafumi Kadono underscored the bank’s role as a “trusted partner” in the nation’s sustainable finance journey, citing collaborative efforts such as the development of Sri Lanka’s green bond framework with the Securities and Exchange Commission (SEC) and Colombo Stock Exchange (CSE).

“ADB is happy to have assisted the SEC and CSE in developing the green bond framework,” he stated, positioning the initiative as a milestone in diversifying financial instruments to attract foreign and local capital.

Kadono highlighted global precedents where sustainable finance flourished even in markets constrained by limited liquidity and product variety. “There is strong potential for sustainable finance using Sri Lanka’s capital market to attract funds,” he said, stressing that product innovation—such as green bonds—could catalyze growth while strengthening market depth. He pointed to the phased rollout of ESG (environmental, social, governance) disclosure standards aligned with IFRS, set to begin in 2025, as a critical step toward building investor confidence.

Sri Lanka’s existing frameworks, including the Central Bank’s 2019 Sustainable Finance Road Map and 2022 green taxonomy guidelines for banks and non-banking institutions, were praised by him as foundational achievements.

ADB Sri Lanka Country
Director Takafumi Kadono

However, Kadono emphasized the need for broader corporate compliance with disclosure norms, capacity-building, and policies that incentivize ESG innovation. “Today’s discussions emphasised raising awareness and fostering an ecosystem where ESG goals can thrive,” he noted, linking these efforts to attracting global investor attention.

Beyond green bonds, ADB’s support spans banking reforms, SME finance, and the establishment of the National Credit Guarantee Institution—initiatives aimed at stabilizing Sri Lanka’s financial ecosystem.

Looking ahead, Kadono revealed plans to prioritize digital finance and fintech to accelerate financial inclusion, stating, “ADB will elevate its support to enhance digital finance in Sri Lanka.”

Kadono lauded the Sri Lankan government’s vision for greening the financial system but urged sustained collaboration to implement reforms. “The discussions today are just the beginning—success will require decisive leadership and resilience,” he concluded, reiterating ADB’s long-term commitment to the country’s sustainable finance goals.

The event, attended by policymakers, financial experts, and global stakeholders, spotlighted Sri Lanka’s incremental progress and the strategic role of capital markets in aligning economic growth with climate resilience. With ADB’s backing, the nation now faces the challenge of translating dialogue into actionable frameworks that unlock sustainable investment.

By Sanath Nanayakkare

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The Ceylon Chamber of Commerce celebrates 186 years of service to Sri Lanka

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The Ceylon Chamber of Commerce, Sri Lanka’s premier business chamber, proudly marks its 186th anniversary today (25th March)

Reflecting on this milestone, the Chairman of the Ceylon Chamber, Duminda Hulangamuwa, stated, ‘for 186 years, the Ceylon Chamber has remained committed to putting “Sri Lanka First” in all its efforts. Whether through policy advocacy, trade facilitation, or fostering market access, we reaffirm our dedication to advancing business interests while driving national growth and prosperity.’

Guided by its core pillars—Policy Advocacy, Engagement, and Market Access—the Ceylon Chamber continues to champion economic resilience, international trade, and sustainable business practices. Over the past year, it actively engaged with key stakeholders to support post-crisis economic recovery, attract investment, and facilitate trade. Through high-level business delegations, forums, and partnerships with global trade bodies, the Ceylon Chamber has expanded opportunities for Sri Lankan enterprises, fostering stronger economic ties worldwide.

Looking ahead, the Ceylon Chamber remains focused on building stronger businesses, creating sustainable opportunities, and ensuring that Sri Lanka remains a key player in the global marketplace.

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ALFT empowers Sri Lanka’s leading consumer brands with industry-first packaging masterclass

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ALFT Packaging, Sri Lanka’s pioneer in Flexible packaging, successfully concluded an exclusive three-day masterclass titled ‘Unboxing the Future of Flexible Packaging’ in partnership with Miraclon, a frontrunner in the global shift to flexography. The industry-first event, held on 3-5 March in Colombo, connected Sri Lanka’s leading consumer goods manufacturers and brand owners to explore revolutionary approaches to packaging design, technology, and sustainability.

The masterclass featured renowned packaging expert speakers Steve Smith, who has transformed the print and packaging industry across Asia Pacific with over 40 years of expertise in Modern Flexo technologies, and Hersh Lulla, who provided valuable insights on innovation and market trends.

The event attracted an impressive lineup of Sri Lanka’s most prominent companies, including Nestlé Sri Lanka, Unilever Sri Lanka, CBL Group, Maliban Group, Prima Ceylon, Hettigoda Industries, Keells Foods, Hayleys PLC, Ceylon Chocolates, Milco, and other industry leaders. The diverse attendance covered the food and beverage, personal care, and consumer goods sectors, reflecting the universal importance of innovative packaging solutions across industries.

Lakshman De Fonseka, Chairman, ALFT Packaging said, “We are committed to driving the evolution of flexible packaging excellence in Sri Lanka. The masterclass represents our dedication to bringing world-class expertise and cutting-edge technologies to local brands, enabling them to compete confidently on the global stage. The enthusiastic participation from Sri Lanka’s most prestigious brands confirms that packaging innovation has become a strategic imperative for business growth and consumer engagement.”

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