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AIA Insurance bags multiple wins at the 4A’s Advertising Awards 2024
AIA Insurance shone at the recently held 4A’s Advertising with a remarkable five awards recognising the company’s creative and engaging campaigns, a company news release said..
“AIA’s ‘Suwa Walan’ was a campaign that emerged as a standout, securing three awards including two Gold awards. The campaign done in collaboration with the Sri Lanka Cancer Society and creative agency Loops integrated, was a unique campaign that tapped into local insights to drive awareness and education about breast cancer and the importance of self-examination. The campaign combined physical and digital elements to drive this education and awareness by leveraging the cultural practice of Sri Lankan women checking clay pots (Walan) for imperfections by which, the campaign effectively communicated the importance of self-examination in a culturally sensitive manner,” it said.
“The campaign addressed the hesitations Sri Lankan women have regarding regular checkups due to taboos, misconceptions about pain, and costs. By paralleling the practice of checking clay pots with self-examination for breast cancer, Suwa Walan resonated deeply within the cultural context, encouraging women to adopt regular self-screening practices. AIA Suwa Walan drew inspiration from timeless Sri Lankan art and incorporated these elements into the campaign, making the message of breast cancer self-examination visually compelling and deeply resonant with the target audience.”
This campaign won Golds for ‘Best Use of Ambient Media’ and ‘Design (Environment & Experience) ’ as well as Bronze in ‘Use of Cultural Nuance – Static Special’.
Celebrated for its insightful incorporation of cultural elements, The AIA Prarthana Kodiya campaign also yielded impressive results, with two awards including Silver in ‘Best Use of Activation – Not For Profit’ and Bronze in ‘Best Use of Ambient Media’. This campaign in collaboration with creative agency TBWA was carried down during the AIA Poson Safety Programme.
Tapping into potent local insight, AIA rolled out an initiative to deter pilgrims from taking risks in the water. By using a traditional Buddhist ‘wish flag’ (Prarthana Kodiya) with the message “May the devotees not get into unsafe waters,” AIA successfully conveyed the importance of safety. These wish flags were not just read by the pilgrims but also taken to heart, as seen by their effusive comments. They also went an extra mile to hang these wish flags on the sacred Bo tree in the holy city of Anuradhapura in a heartfelt gesture of imbibing it into their prayers.
The campaign’s distribution of wish flags at strategic locations not only delivered the message effectively but also left a memorable impression on the audience, encouraging safe practices during the pilgrimage.
AIA’s CMO Sasith Bambaradeniya commented “we were so happy to have been recognised at this prestigious awards ceremony as we place immense importance of effective creativity, purposeful engagement and empathy led marketing. These awards are a testament to our commitment to pushing the boundaries of creativity and innovation, while underscoring our purpose of delivering compelling and impactful campaigns that leave a lasting impact. We look forward to more innovative campaigns that not only captivate and engage but also contribute positively to our community. A shout out and thank you to my amazing team at AIA that make magic, not to forget our dynamic creative agency partners. Here’s to many more great things together!”
The 4A’s is a non-profit organization committed to advancing the Marketing Communications and Advertising industry in Sri Lanka with a mission to elevate the industry’s stature by nurturing talent, creativity, and promoting ethical advertising practices.
News
Canada concerned about delay in holding PC polls
Canada, said to be the home to the largest Tamil Diaspora community, has expressed concern over the delay in holding Provincial Council (PC) elections. Canadian High Commissioner Isabelle Martin, on Monday (16), took up the issue with Public Administration, Provincial Councils and Local Government Minister Professor Chandana Abayaratne.
Sources quoted Prof. Abayaratne as having told the Canadian HC that the delay was not deliberate on the part of the government. The Minister blamed, what the sources called, certain legal, technical and delimitation issues for the delay.
India compelled Sri Lanka to enact the 13th Amendment to the country’s Constitution to enable the setting up of the Provincial Council system, in line with the Indo-Lanka Peace Accord, which Sri Lanka signed under duress in July 1987.
Prof. Abayaratne has assured the Canadian HC that President Anura Kumara Dissanayake, too, recognised the importance of strengthening the Provincial Council system as a solution to ethnic issues and that urgent steps would be taken in that regard.
During the discussion, matters relating to strengthening political, economic and social relations between the two countries were discussed.
In May 2020, Canada declared that Sri Lanka had perpetrated genocide during the war against the LTTE. Canada also sanctioned former Presidents Mahinda Rajapaksa and Gotabaya Rajapaksa in January 2023 over alleged war crimes.
The Canadian HC also explained her country’s ‘Indo-Pacific’ strategy and how Sri Lanka could benefit from it.
In particular, Canada’s “Pathways to Peace” project will support reconciliation between nations, and to improve communication by encouraging the learning of mutual languages as a second language, and it was also agreed to provide more opportunities for Sri Lankan students to pursue higher studies in Canada.
The Canadian delegation also expressed its willingness to provide the necessary technical assistance to solve the drinking water problems in Puttalam, Mannar and the North-Eastern provinces under technical cooperation, and to implement the relevant projects after a preliminary study.
by Shamindra Ferdinando
News
Sajith briefs visiting UK Deputy PM on constitutional issues
SJB and Opposition Leader Sajith Premadasa has briefed Deputy PM of the UK, David Lammy, on the dangers posed by the proposed Protection of the State from Terrorism Act (PSTA) and the Online Safety Act.
They met at the Office of the Leader of the Opposition, in Colombo, on Tuesday (17). Discussions focused on democratic governance, trade expansion, and bilateral humanitarian cooperation.
The British delegation included High Commissioner for Sri Lanka Andrew Patrick.
Head of the Deputy Prime Minister’s International Unit David Meyer, Special Advisor Ms. Fiona Meagher, and First Secretary (Political) Tom Soper,
According to a statement issued by the Opposition Leader’s Office, Premadasa has cautioned against what he called draconian applications of the law, specifically warning against broad definitions of terrorism that could criminalize political dissent and trade union activities. Premadasa reiterated that the judiciary, not the executive, must drive legal interpretations. Regarding online safety, while acknowledging the need to protect children, he stressed that regulations must align with UK standards and international norms without infringing on civil liberties.
The Opposition Leader welcomed the UK’s leadership as the President of the Group of States against Corruption (GRECO) and its global Anti-Kleptocracy Campaign. The SJBer highlighted the critical need for transparent institutions, noting that strengthening accountability mechanisms is central to rebuilding public trust and ensuring sustainable economic recovery in Sri Lanka.
Premadasa conveyed sincere appreciation for the UK’s “Sovereign Solidarity” following the devastation caused by Cyclone Ditwah in late 2025. He thanked the UK government for increasing its humanitarian aid package to £1 million (approx. $1.32 million) in December 2025. This funding, channelled through the Red Cross, UNOPS, and local partners, has provided: Emergency shelter and repairs for damaged homes; Clean water and sanitation facilities to prevent disease; and essential medicines and food supplies for the 1.8 million people affected.
Premadasa also proposed enhanced cooperation in protecting Sri Lanka’s wild elephant population and addressing the growing human–elephant conflict. He emphasised the need for sustainable conservation strategies, scientific land-use planning, community protection measures, and international technical support to safeguard biodiversity while ensuring the safety and livelihoods of rural communities affected by human–elephant interactions.
News
Pathfinder houses Read Japan Project
The Pathfinder Foundation has established the Entsuji Room, a Japan-themed space at its headquarters at Riverpoint, Peliyagoda, as the first step toward setting up a Japan Studies Centre.
The Entsuji Room will house an important collection of books on Japan, donated under the READ JAPAN Project, administered by the Tokyo Foundation and financed by the Nippon Foundation, under the leadership of Yohei Sasakawa.
The collection was formally presented by the Ambassador of Japan to Sri Lanka, Akio Isomata, at a ceremony held yesterday (18) at Pathfinder Headquarters, at Riverpoint, and received by Milinda Moragoda, Founder of the Pathfinder Foundation.
The establishment of the Entsuji Room marks a significant step in strengthening intellectual and cultural engagement between Sri Lanka and Japan.
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