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A growing choice for consumers; vivo’s Y series provides dependable budget smartphones



vivo, a global smartphone brand, has expanded its lineup for the popular Y series, which hits the perfect balance between pricing and high-end features. The vivo Y20, Y20s, and Y53s are the three most popular smartphones in the market, each with a mid-range price tag and cutting-edge technology for consumers who want their phones to handle all of their daily tasks with ease. These smartphones also provide a wide range of functions and are ideal for photographers and gamers. The Y series smartphones are available at Abans, Dialog, Singhagiri and vivo authorized dealers island wide.

The Y20 features an AI Triple Micro camera setup with a 13MP main camera, 2MP Bokeh Camera and 2MP Super Macro Camera. Thanks to the upgraded bokeh technology, the 2MP Bokeh camera produces precise and sophisticated results allowing users to capture studio quality portraits. The Super Macro Camera allows users to perfectly focus and capture details of tiny subjects as close as 4cm. The Y20 also boasts a Side-Mounted Fingerprint Scanner allowing users to unlock the smartphone in a heartbeat!

Additionally, the Y20 has a long lasting 5000mAh Battery along with the unique reverse charging technology. Equipped with a 3GB and 4GB RAM variant along with a 64GB ROM, this smartphone is an ideal choice for gaming and photography enthusiasts.

The vivo Y20 3GB variant is available for Rs. 35,900/- whereas the 4GB variant is available for Rs. 38,990/

For the users who love to run heavy graphic games and capture the perfect shot, the Y20s is an all-rounder device designed brilliantly to offer a seamless gaming experience and a best-in class camera.

Powered with a 5,000mAh battery, Y20s can support long hours of gaming and HD movie streaming on a single charge. The smartphone is also equipped with vivo’s unique ‘reverse charging’, which enables users to charge other devices from the phone. With an incredible Qualcomm Snapdragon processor and 4GB RAM + 128GB ROM, Y20s offers an incredible processing speed allowing users to do all sort of multitasks and run high-graphic games without any lack or buffer.

In terms of camera, Y20s comes with an advance AI Triple Macro camera setup, with a 13MP main camera supported with a super macro camera allowing users to capture subjects as close as 4cm with crystal clear focus. On the front side, the smartphone has an 8MP selfie camera along with various camera modes like face beauty, portrait mode, effects and filters to create lively images. The Y20s is available at an incredible cost of Rs. 43,990/-

The Y53s is one of the most loved smartphones by the youth due to its stylish appearance and advanced camera. The smartphone offers all the premium features at an affordable price range and is the perfect choice for all the photographers out there.

Equipped with a 5,000mAh battery and a 33W Flash Charge capability and an outstanding processor with and inbuilt 8GB RAM extendable up to 11GB and a massive 128 storage expandable up to 1TB, users can stream videos and operate heavy apps seamlessly for long hours without having to charge. The 3-camera setup on the Y53s offers a stunning 64MP main camera, a 2MP bokeh portrait camera and a 2MP super macro camera, making it an ideal device for capturing high resolution pictures in any environment. The Y53s also has an inbuilt Super Night Camera Mode, designed with Super Night Selfie technology, that enables users to capture studio quality portraits even in low light. When it comes to appearance, the liquid crystal color coating makes the smartphone look stunning and provides a premium feel.

The Y53s is available at a price of Rs. 62,990/-

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StrEdge calls for SMART restructuring of businesses



In a climate of unprecedented economic challenges, restructuring of businesses, from public enterprises to SMEs is critical, says the leadership of the StrEdge Group of Companies. In a press statement, StrEdge Group, which is a cluster of home-grown enterprises covering consultancy in Processes, People, Finance and Technology, notes that Business Process Reengineering (BPR), Human Resource Restructuring, Financial Restructuring and Automation are crucial not merely to support rebuilding the country but also from a long-term sustainability perspective.

“Multi-dimensional restructuring is a prudent and a tested method to come out of the difficult circumstances the entire country is facing right now.  This will create results in national interest if all can adopt SMART methodologies, from entrepreneurs to government hierarchy,” Group Director /CEO StrEdge Advisory, Sumedha Wijesekera notes in the press statement.

StrEdge which brings hands-on experience restructuring multiple businesses from corporates to SMEs, believes that a proper analysis of the existing banking finance structures of a business cannot be undermined. “The rising finance costs and all the macroeconomic constraints coupled with prevailing uncertainties have warranted restructures from both the business perspective as well as that of the bankers’,” observes Wijesekera.  From a business perspective, such restructuring would enable solutions for cash flow constraints, save bank interest cost, promote sustainable growth and more importantly, businesses to be future-ready to capture the market potential in the next upward curve of the economy, he says.

 From the bank’s perspective, restructuring helps to offer better structures with effective monitoring to match the business requirements, prevent NPLs and build up strong and more profitable relationships by being able to act as an advisor in this setting.

Furthermore, it is very important to revisit the costing of goods and services in any organisation in view of increased raw materials prices, exchange rates, finance cost, loss of sales, diminishing margins and loss of capacity. Introductions of dynamic price mechanisms for each product and service channel of today’s businesses, will give a lot of clarity for the leadership to manage them successfully.

 The StrEdge Group which has in depth experience in BPR covering multiple industries including both banks and non-banking financial institutions, believes that SMART restructuring will help organisations re-align their processes with present and future demands, says StrEdge Group Director, Janaka Epasinghe. The current demand to achieve more with less resources, has triggered this as a need, he adds.  “Eliminating waste, increasing the service levels, reduction in costs, increased visibility, internal and external customer satisfaction and future-readiness are few of the results that can be derived with this activity.  Furthermore, this will strengthen the sustainability of any organisation,” Epasinghe remarks.

 Current economic constraints have taken a huge toll on the human resource which is the heart of any organisation, compelling to revisit the HR pillar for sustainability and growth, observes Epasinghe who notes that if organisations are not in a position to compensate with economic benefits, it’s always important to bring other interventions to maintain productivity.

“The biggest bonus here is that even the workforce is ready to embrace changes despite the current challenging environment with a resilient mindset, which the leadership needs to capitalise on,” says the StrEdge Director.

 The foreign currency constraints and the lack of resources due to the brain drain in the IT industry have pushed certain organisations to successfully opt for less expensive technology solutions with the help from external and internal experts. “These interventions will give results within a shorter period of time with a very low budget.  Empowering the staff, cost reductions, visualisation, better service standards and increased profitability are some of the major benefits of these SMART technology interventions within a company,” observes StrEdge Tech Solutions Director/CEO, Udaya Samaradivakara. It will also help them to address multiple urgent needs from a people-process-finance and technology perspective, without waiting until times get better and this certainly will be a SMART option, notes Samaradivakara.

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Oil demand forecasts aren’t as bullish as they seem



Oil has become an attractive alternative fuel because gas prices have soared. But Europe is rapidly replenishing its natural gas stockpiles.Recent revisions to oil demand forecasts aren’t as bullish as they might appear. Don’t get too excited about prices going up just yet.

The International Energy Agency, the US Energy Information Administration and the Organization of Petroleum Exporting Countries all updated their short-term outlooks in the past week. Two of them cut their demand estimates for both this year and next, with only the IEA breaking ranks to increase its forecasts. And it wasn’t just a minor tweak from the Paris-based agency. It revised oil demand higher for this year by a whopping 520,000 barrels a day, with most of that rolled forward into 2023 as well. On the face of it, that’s very bullish for oil.

But there are plenty of reasons to be cautious. First, let’s compare the actual outlooks from the three sets of analysts and put them in their historical context. The IEA’s revision sets its new demand number for 2022 roughly halfway between those of the other two agencies. It also brings its outlook pretty much back to where it saw things in March. So, although the IEA’s revision was big, it’s not out of line with others.

The other noticeable feature in the forecasts is that oil demand growth is disappearing fast, as the chart below illustrates. Global oil demand grew year on year by about 5 million barrels a day in the first quarter of the year — all three sources agree on that — but that increase is now evaporating.

That’s not entirely unexpected when you consider year on year comparisons. Oil demand at the start of 2021 was still adversely affected by the Covid pandemic, so a rebound at the beginning of this year was entirely reasonable. Then economic activity and travel eventually picked up later in 2021, so we would expect demand growth in the corresponding quarters of 2022 to ease.


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Digital Marketing Association of Sri Lanka hosts its 1st AGM



The Digital Marketing Association of Sri Lanka (DMASL), Sri Lanka’s national body of digital marketers hosted its 1st Annual General Meeting on the 4th of August 2022. Umair Wolid was ceremoniously inducted as the new President of DMASL for the year 2022/2023 at the event. Additionally, a new Executive Committee was also appointed during the course of the event.

The DMASL was formed in 2021 in an effort to drive the growth of the digital marketing industry. The association plays a pivotal role in recognizing, representing, and supporting Sri Lanka’s digital marketing professionals. Since its inception, the DMASL has implemented professional standards, ethical guidelines and ensured best practices for Sri Lanka’s digital marketing industry.

The newly elected President of the DMASL commented on the event: “I am truly honoured and grateful to have been selected as President of the DMASL. I look forward to working with the entire digital marketing fraternity to help uplift the digital marketing industry in Sri Lanka. The DMASL was created as a platform for individuals to expand their knowledge and provide guidance on running digital businesses in an ethical manner. I look forward to the upcoming year and all the opportunities and challenges it will bring”.

The newly elected EXCO committee for the year 2022/23 includes; Kabeer Rafaideen, Muhammed Gazzaly, Niranka Perera, Rajitha Dahanayake, Jaque Perera, Prasad Perera, Udara Dharmasena, Lalinda Ariyaratna, Infas Iqbal, Amitha Amarasinghe, Sanjini Munaweera, Umair Wolid, Gayathri Seneviratne, Arjun Jeger, Shalendra Mendis and Shehan Selvanayagam.

Over the next year, the DMASL is looking to improve upon its previous efforts and continue implementing training sessions, knowledge sharing, and networking activities which will bring together different sectors in the industry.. The association will also be looking into integration of digital marketing into businesses, as it is an important element in Sri Lanka’s economic recovery. Another key area of focus for the DMASL is working in tandem with selected Government Organisations to help strategize Digital firsts and Digital marketing driven projects.

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