‘Honda Dawase Lakshapathi’ - launch of major New Year promotion



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Honda kickstarted the New Year with a consumer promotion for their customers who purchase Honda two wheelers from Stafford Motors or any of its 325 island-wide authorized sales dealers. This consumer promo named ‘Honda Dawase Lakshapathi’ has a daily draw where only the customers who purchase two wheelers on that day will be eligible. Therefore, the probability of being the daily winner is much higher than most consumer campaigns and each and every winner will be given a cash prize of Rs.100,000/-.


In order to enter the draw, the customers have to fill the coupon given to them when they purchase their two wheeler and fax it to (0117 672 735) or (0117 634 735) or by emailing a clear image of the coupon to lakshapathi@honda.lk . This consumer promo is for the period from 16th January to 30th March 2020. The first draw was held on the 17th January. Henceforth, 50 winners will be selected from 50 draws held daily(Excluding Saturdays, Sunday and public holidays) up to 31st March 2020. Coupons received on a weekend or a holiday will be entitled for the draw that is scheduled for the following day.


Another unique feature of this promo is that the daily draws are broadcast live through the Honda Sri Lanka official Facebook page and the winners will be announced daily through several radio channels and weekly through leading newspapers. The winners will be awarded their prizes on every Saturday, starting from the 1st of February 2020.


Charaka Perera, Director/ COO of Stafford Motor (Pvt) Ltd expressed his views on the promotional campaign stating, "This promotional campaign is a means of payback for our consumers for the unyielding support they have rendered us through our. Due to the prevailing economic conditions, funding the down payment to purchase a two wheeler is a difficult task for most. Further, paying the monthly installment is also a great burden on their household income. Therefore, "Honda Dawase Lakshapathi’ gives a great opportunity for anyone thinking of buying a two wheeler, to win back Rs.100,000/- to reduce their financial burden."


Incorporated in 1977, Stafford Motors is one of the most trusted & reputed companies in the country which has been providing mobility solutions to millions of Sri Lankans over the last 42 years. Their motorcycle range includes the CB Hornet, CB160X, CB Shine and CD Dream and their scooter range includes the Grazia, Activa-I & the Dio, which is the highest selling two wheeler in Sri Lanka.


 
 
 
 
 
 
 
 
 
 
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