ComBank shines at first ‘Asian Banker Sri Lanka Awards’ with 4 wins


Members of the Commercial Bank team that accepted the awards (clockwise) Upul Perera, Senior Manager Branch Credit Monitoring Dept; Ms Aparna Jagoda, Senior Manager Marketing; Sanath Elpitiya, Chief Manager Retail Products Dept; and Pradeep Banduwansa, Head of the Bank’s Digital Banking Unit.

The Commercial Bank of Ceylon won four awards at the first ever ‘Asian Banker Sri Lanka Awards’ ceremony that recognised Sri Lankan banks and financial institutions that have excelled in retail banking and technology.

The quartet of awards won by the Bank were ‘Best Frictionless Credit Evaluation Initiative, Application or Programme’ for its personal loan request facility via the Online Banking Platform; ‘Best Productivity, Efficiency and Automation Initiative, Application and Programme’ for its account opening process automation via a core banking system; ‘Remittance Product of the Year’ for its Remittance Card and ‘Automobile Lending Product of the Year’ for its top-up lease facility.

The personal loan request facility of the Bank which won the ‘Best Credit Evaluation initiative’ title recognises the service’s new scoring model with a wide range of transactional, behavioural and alternative criteria processed in a highly automated manner to reach out to more customers previously inaccessible. The service is part of the Bank’s strategic direction towards promoting digital channels among customers, and is especially useful as it enables instantaneous approval of personal loans during the request process itself. No other institution in the country offers such prompt service. This facility allows the applicants of personal loans to apply through Online Banking without visiting a branch. A decision on the facility requested is given instantly if the applicant is eligible to apply for the loan. Final approval is based on the delivery of required documents and Credit Information Bureau (CRIB) clearance.

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