Fairfirst WhatsApp Motor Insurance – Let’s Chat


Breaking barriers of both the insurance and e-commerce industries, Fairfirst Insurance has officially started delivering insurance via WhatsApp - yet again another Lankan-first product by Fairfirst.

Riding on the waves of digital transformation, exploring a conversation-based purchase journey was certainly a top priority in our innovation agenda. Which is why we introduced, WhatsApp-based Motor Insurance which in turn allowed us to create a new sales channel. Overseen by a specialized customer service team, the user journey which involved handling inquiries to processing quotations to issuing the policy and to even collecting premiums, is done in less than 5 minutes. Furthermore, with the benefit of a paperless transaction, policies are issued instantly and virtually while on the go.

S. Bambaradeniya – Head of Marketing and Digital Solutions at Fairfirst Insurance, commented, "With a WhatsApp-based sales platform, it opens doors to a staggering 28 million mobile subscribers off which 60% are smart phone users. Insurance via WhatsApp is just the beginning. In the efforts of increasing the convenience of customer purchasing journey, we will be exploring other messaging channels and Natural Language Processing (NLP) capabilities as well into the future."


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