Lipton Ceylonta takes home Bronze at Effies Awards with J. Walter Thompson Sri Lanka



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Despite increasing tea prices in a highly saturated and price sensitive product in Sri Lanka, which made it difficult to gain market share, Unilever Sri Lanka took home a Bronze Award for their ‘Escape with Ceylonta’ campaign along with their creative agency J. Walter Thompson at the recent Effie Awards Sri Lanka held at the Water’s Edge.


Tea and Water Vategory Head at Unilever Sri Lanka Dinusha Ekanayake commented on winning, "We are delighted to win an Effie for this campaign that is built on the insight that for Sri Lankans, the flavor of the tea isn’t just in the ‘Kahata’ but also the comforting experience that comes from the very first sip that transports you to a beautiful world, away from their troubles and routine. We commend our agency partner J. Walter Thompson for translating the brands purpose and vision into an incredibly relavant and successful campaign".


 
 
 
 
 
 
 
 
 
 
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