Dialog and Stelacom launch Sri Lanka’s first commercial smartphone trade-in platform, tradeupgo.com


(L-R) Ayomal Gunasekera - Head of Device Business, Mobile Telecommunications, Dialog Axiata PLC, Dr. Rainer Deutschmann, Group Chief Operating Officer, Dialog Axiata PLC, Chamika Godamanna, Managing Director, Stelacom and Vishal J. Bakshani, Director, Tradeupgo.

Dialog Axiata PLC, in partnership with Stelacom (Pvt) Ltd launched Sri Lanka’s first ever commercial smartphone trade-in platform, tradeupgo.com, that closely integrates distributors and retail partners to revolutionise and simplify the smartphone trade-in process.

The platform enables Dialog customers to trade-in their old mobile phone by visiting www.tradeupgo.com to facilitate trade-in process. The customer will be prompted to answer a few simple questions online, followed by receiving an estimated trade-in value. Subsequently, the customer may visit any selected Dialog Customer Care Centre with the reference SMS, in which a physical assessment of the phone will be conducted. Once the true value of phone has been confirmed, the trade-in process can be facilitated using the value as a discount to purchase the desired phone.

The trade-in process promotes only TRCSL (Telecommunications Regulatory Commission of Sri Lanka) approved genuine devices and follows an industry standard grading process. The trade-in platform enables customers to upgrade to the latest 4G smartphones at an affordable price. Currently, tradeupgo.com offers selected Apple and Samsung 4G smartphones with attractive pricing for the trade-in programme, and will also expand to offer a range of 4G smartphones in future. Commenting on the launch Dr. Rainer Deutschmann, Group Chief Operating Officer, Dialog Axiata PLC said, "By launching Sri Lanka’s first online trade-in platform in collaboration with Stelacom, Dialog facilitates an opportunity for customers to trade-in their old devices for new".

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